WePlay

We’re thrilled to announce that WePlay has officially joined forces with rEvolution, a global leader in sports marketing. This is an important step in broadening our reach and capabilities, enabling us to deepen our connections with brands, fans, and rights holders across the globe. Full story in the comments.

🏇 The Global Champions League season opener kicks off today in Doha! 🏇 Last season, the Cannes Stars powered by Iron Dames galloped their way to the championship title. This year, they are taking it up a notch with the debut of the Monaco Comets—their second all-female equestrian team! 🚀✨ The Monaco Comets are more than just a team. They embody the unstoppable spirit of Iron Dames—teamwork, excellence, and fearless ambition. Their arrival cements their footprint in equestrian sports and continues the growth the Iron Dames project to empower women in mixed-gender sports.    One thing’s for sure: we’ll be cheering loud and proud for both the Cannes Stars and the Monaco Comets throughout the Championships! 💪🔥 Stay tuned for all things Iron Dames—this season is going to be one to remember!    #IronDames #ShowJumping #LonginesGlobalChampionsTour

🎥 Three weeks, 11 stages, 2 epic races, one incredible tour across the 7 Emirates - welcome to our UAE Tour Diary 🎥     Our team, Jack Flannigan and Francesco Dessabo were on the ground, capturing every thrilling moment from every angle. The highs and lows, the climbs and sprints – our team were across it all, capturing countless moments and achieving millions of views. 📈   One of the true perks of the job is being at the heart of world-class events like this—especially for Fran, who got to interview some of his cycling heroes, including Josh Tarling. 🚴   🏆Congratulations to the winners Elisa Longo Borghini and Tadej Pogačar and everyone involved in what was a truly amazing start to the season. We will be sharing the results in due course but for now enjoy a sneak peek behind the scenes of the event.    Want to elevate your event content? Drop us a line at hello@weplay.co    #UAETour #UCIWWT #Cycling #RaceForGlory 🚀

WePlay x Iron Dames – powering the magenta revolution 🩷🐴🏎️ A pioneering force in women’s motorsport and equestrian sport, Iron Dames has been breaking barriers and making history —from becoming the first all-female team to win a race in the FIA World Endurance Championship to securing the GCL Championship title with the Cannes Stars in their debut season. Now, with the launch of their second all-female equestrian team, the Monaco Comets, their mission to champion women in sport is stronger than ever. Just like the Iron Dames, we're willing to break barriers and limits to make sure every woman can achieve their goals in sport. Together, we’ll drive the Iron Dames' global expansion by delivering impactful content, creative execution, and at-event social media production to amplify the Iron Dames’ mission.  “The Iron Dames have been experiencing a period of rapid growth in both the Motorsport & Equestrian worlds following a brilliant first season for the Cannes Stars. Therefore, we sought out a creative partner to help us develop and implement impactful content that would resonate with fans, players and partners. Helping to communicate our ambition and vision for the future of the team and women's sport." - Franziska Baier #ClientAnnouncement #IronDames #WePlayDifferent #WomensSport 

Three weeks, 11 stages, thousands of kilometers driven, millions of views, and countless moments captured. 📸 Covering both the Women’s & Men’s UAE Tour has been an intense but unforgettable experience—early starts, late finishes, and nonstop content creation. From race action to behind-the-scenes stories, interviews with the riders, and real-time engagement, we worked to bring fans closer to the sport than ever. Huge congratulations to Elisa Longo Borghini and Tadej Pogačar—both winning for UAE-based teams and putting on incredible performances throughout the race. A special shoutout to my partner in crime, Francesco Dessabo—three weeks side by side, pushing each other creatively, adapting on the fly, and delivering work we’re both incredibly proud of. Couldn’t have asked for a better teammate! And thanks to the team back at base for their support whilst we were away WePlay #UAETour #SportsMarketing #Marketing #Content #FanEngagement #Cycling

This weekend the curtain came down on the ultimate race to glory, the 7th edition of the UAE Tour. 🏆 The stage seven victory saw Slovenian favourite Tadej Pogačar win the third race of his career, producing a rampant display as he pulled away from his rivals for the last 7.8km of the final climb of Jebel Hafeet Mountain. 🚴♂️ With three hard weeks of work under their belts, we can’t wait to celebrate the work of Jack Flannigan, Francesco Dessabo and the wider WePlay team who contributed to such a monumental effort in the UAE alongside our partners the Abu Dhabi Sports Council and RCS Sports & Events. 🤝 Stay tuned for an exciting UAE Tour Diary that takes a closer look at the behind-the-scenes of our work in the region. 🎥 #UAETour #UCIWWT #Cycling #RaceForGlory

📢It is a pleasure to announce the last of our WePlay signings📢 Our very own Beth Mead to knock one in at the back post, Bryony Bancroft who joins as our Senior Account Manager! Bryony brings with her 5 years of experience working in the eCommerce and retail industry, helping brands such as New Era Cap, Lee and Victoria Beckham grow via curated acquisition and retention strategies. In her new role, she will look to foster client relationships with performance strategies that support in the growth of value. When she’s not supporting campaign delivery, she’s travelling across London to play as a forward for Tooting Bec Women. There’s only one thing to say… Up the Bec! 🏆 Welcome to the team, Bryony!

The Meta Marketing Summit – Game-Changing Insights The digital landscape is shifting fast, and the WePlay team tuned in to the latest trends shaping 2025. Here’s what you need to know:    🌍 Global eCommerce Boom & AI Discoverability: Laurynas Ciuta, Media Director   Cross-border eCommerce is set to hit $3.3T by 2028, with social now driving 47% of brand discovery. Want better reach? Diversify your creative — let your content find your audience. 🎥 Video Reigns Supreme: Olivia Cottrell, Account Director  Over 50% of time on Instagram is spent watching Reels, and 90% of them are viewed with sound on. The takeaway? Experiment, be spontaneous, and harness the power of audio-visual storytelling. 🤝 Creators = Modern Storytellers: Bryony Bancroft, Senior Account Manager  Influencer partnerships drive engagement and cut ad costs by 19%. Integrate creators into your strategy to build trust and boost sales. 🏆 Authenticity Wins: Stephanie Centola, Account and Marketing Executive   F1’s George Russell proves that genuine, behind-the-scenes content resonates. Cross-industry collaborations amplify reach—tap into shared interests to captivate audiences. 🔥 The insights are here, but execution is key. Ready to turn strategy into action? We’ve got you. Read more here: https://lnkd.in/e8sz5drN 📩 Let’s talk: hello@weplay.co 

🎵 The Chaaampions... It’s that time of week again! Paris Saint-Germain (PSG) take a 3-0 lead heading into their second leg UEFA Champions League (UCL) tie with Stade Brestois 29. Not just content with their lead on the pitch they are taking the lead off it as well, working with WePlay to deliver unforgettable fan experiences by harnessing cutting-edge platforms.  For tonight's Champions League tie, PSG are launching a new collectable. This collectible is inspired by the poster specially designed by Penninghen art school students for this 100% French European clash! We will be glued to our screens, cheering PSG on - Allez Paris! #FanEngagement #Discord #PSG 

Congratulations to our friends rEvolution & their client Chipotle Mexican Grill, for their Best Brand Marketing Campaign award at the inaugural Evo Award Show.🏆 Incredible results from an incredible campaign!💪