?What If! Innovation | Part of Accenture

It is no secret that Media, inclusive of news, TV, social, and beyond, are in a state of existential crisis, struggling to figure out what business they are in, who their customers and competitors are, and how to make money. We know this because they have been asking us. Yet, most Media companies do not have a future vision to get out of crisis. While we do not have a blanket answer for all, we have created future visions in Media by knowing exactly where to look for inspiration: people. The problems that people have with Media are the unlock to a new vision: 😬 Content Overload: Have you seen the latest? Well, have you?! 😳 Addictive Experiences: How do you feel coming out of your Media-hole? 🤑 Sell Me: Your Media experience comes at the cost of selling yourself. 🤥 Loud Noises: Every headline is optimized to capture your attention. 🫥 One Size Fits None: Did you catch the latest superhero sequel? Us neither. #innovation #strategy #createthefuture

🔍 Redefining Luxury: Five Shifts You Need to Know Is luxury losing its allure? In today's world, luxury goods and services have become commonplace, but the desire for unique, personalized experiences has never been stronger. Our latest article explores the five transformative shifts reshaping the luxury landscape, from exclusive interactions to authenticating elite status. Discover how brands are redefining exclusivity and investing in identity to captivate discerning consumers. 📖 Dive in and join the conversation with our thought leaders on the evolving face of luxury. What are your thoughts on the future of luxury? Let us know in the comments! #LuxuryInnovation ✨ #ConsumerTrends 📊 #PersonalizedExperience 🎨 #LuxuryGoods 💎 #BrandIdentity 🔗 #ExclusiveAccess 🚪 #Sustainability 🌱

Witnessing the culmination of a bold concept conceived over a year ago is truly gratifying. The Baldwin Group represents the successful culmination of a significant undertaking – the consolidation of more than 30 partner firms into a unified brand identity. We are proud to have played a role in guiding their organization towards achieving their vision of "Protecting the Possible." The Baldwin Group has taken the insights and creative vision developed by our WhatIf design team and masterfully translated them into a powerful new brand identity, complete with a revised name and visual language.

This Valentine’s Day, we’re rekindling our love for brick-and-mortar retail stores 🥰🛍️   Shopper behavior is becoming increasingly complex for retailers to understand as they combine their expectations from pandemic-driven online shopping to the in-store experience.    We think retailers can make consumers fall in love with stores again in four ways, without sacrificing their remit to solve for operational challenges:   🤩 Lift Spirits: Find ways to emphasize playfulness and pleasure without an agenda. 🤝 Forge Connections: Act as a destination for human connection. 🧘♀️ Cultivate Ease: Make physical stores as connected, convenient, and delightful as e-Commerce.  👀 Instill Wonder: Appeal to all five sense and deliver magical shopping experiences. #RetailInnovation #BrickAndMortar #RetailTech #InStoreExperience #RetailLeadership #FutureOfRetail Have you had an exceptional in-store experience recently? Tell us about it! 👇

🚨 Exciting Opportunity Alert! 🚨   We're thrilled to share our partners, United Way of Greater Atlanta, are on the lookout for a dynamic individual to join their Labs practice as an "Entrepreneur in Residence".   📍 Seeking a visionary leader to drive our entrepreneurial initiatives ideally based in Greater Atlanta 🚀 Focusing on new ventures to further our mission and generate earned revenue to fund our community impact 🌟 If you're a trailblazer with a passion for making a positive change, this could be the perfect fit for you   Help us spread the word! Feel free to repost this or tag someone you think would be a fantastic fit. Let's build a network of change-makers and bring in the best talent to this incredible opportunity!   https://lnkd.in/g53pCyGr   #EntrepreneurInResidence #GreaterAtlanta #LabsPractice #InnovationForChange Kristen McCollum Katrina D. Mitchell Milton Little Tim Pakenham