Which?

📣 Don't Delay, nominations close this Friday at 5pm. Each year, the Sheila McKechnie Foundation Awards celebrate those who have made change happen most effectively, creatively, and courageously, and Which? is proud to sponsor the Best Consumer Campaign Award. Entries can be local or national. Find out more about the awards, all of the categories and how to nominate here https://lnkd.in/eJku7nHf #SMKAwards2025 #LoveCampaigning

The Which? Press office had a great start to 2025, with our spokespeople being kept busy with national broadcast appearances. January started by revealing that Aldi was the cheapest supermarket of 2024, receiving widespread news coverage including Daily Mail, Metro and Daily Express. Our best and worst energy providers results were released with Octopus Energy, Utility Warehouse and 100Green being crowned as Which? Recommended Providers. Highlights include Rob Lilley-Jones being interviewed on BBC Radio Scotland and the story being included in the news bulletins for ITV Lunchtime News. Lisa Webb also appeared on BBC Morning Live discussing heating tips during the cold weather and Emily Seymour appeared in a Channel 5 documentary called ‘Heat Pumps: Are They Really Worth It?’. Finally, to highlight our ‘End the Insurance Rip-off’ campaign, we shared our research into the difficulties consumers encounter when buying insurance, and urged the Financial Conduct Authority to crack down on rogue practices. This was covered by major national news outlets including the Independent, the i and Evening Standard. Lisa Webb was also interviewed on BBC Rip Off Britain about consumer trust in the insurance industry plummeting.

Which? head of digital and data policy, Dr Mahlet (Milly) Zimeta, hosted a panel session at the AI Fringe, titled 'AI Slop? Consumers Say No! Several key themes were discussed, such as consumers being informed about how the technology works as well as its limitations, inclusive design should be a default, not an afterthought or a retrofit after harm has been done and AI risks exacerbating existing inequalities around access to products and services in different parts of the economy and society. But the main takeaway is that consumers have collective power to shape markets.

We are heading to the Everything Electric Show at the ExCel, London! We’re proud to sponsor Professionals Day and the drinks reception on Wednesday, 16th April, bringing businesses together to network with our Cars, Home Energy, and Trusted Traders teams and explore new opportunities. Join us to: ✅ Network with our experts in Endorsements, Partnerships, Home Energy, Trusted Traders, and Cars. ✅ Discover our latest insights on EV testing and home energy solutions. ✅ Hear from our speakers as we showcase our expertise in helping businesses and consumers navigate the future of sustainable tech. Register now for free tickets 👇

Congratulations to Ocado Retail for being named the best online supermarket 🎉 🏆 For the full breakdown of the results, visit https://lnkd.in/eX7-_7u2

Congratulations to Marks and Spencer for being named the best in-store supermarket! 🎉 🏆 For the full breakdown of the results, visit https://lnkd.in/eX7-_7u2

Which? director of advocacy and policy, Rocio Concha Galguera, took part in a panel session, hosted by techUK on 'The Industrialisation of AI', alongside Peter Corpe (Appian), Kanishka Narayan MP, & Josh Robson (ScaleUp Institute). Rocio said, "The Government's AI Opportunities Action Plan aims to boost the economy by £400 billion by 2030, this is a massive opportunity. But success depends on public and consumer trust in this new technology, which the plan overlooks. Many of the AI innovative applications will be in consumer markets and their success hinges on consumer trust and adoption. AI applications in all sectors must be transparent and accountable for adoption to match ambition. Consumers must be part of the journey, without consumer trust, the plan’s goals risk falling short."

Delighted to be asked back on the Which? #Money podcast again for their Valentine’s Episode, and fun to record in NerdWallet’s Norwich HQ! 🤓🎙️ The pod airs on Friday 14th Feb, covering everything you’ve ever wanted to ask about joint accounts…. and, importantly, some serious stuff about romance fraud 💔 Listen here 🎧https://lnkd.in/ecribjqD Listen out for Grace Witherden’s hot picks of joint bank accounts plus some great money-saving tips for V-day treats and experiences. 💝

Trading Standards are responsible for clamping down on unfair and illegal business practices, but Which? found shocking disparities in staffing levels across the country. With some services stretched so thinly, the essential work they need to carry out is almost impossible. This postcode lottery means unscrupulous traders continue getting away with illegal activity, ripping people off and leaving them to face devastating consequences, financial and emotional. Writing in The i Paper, Rocio Concha Galguera, Director of Advocacy and Policy, makes the case for reforming the service. #TradingStandards #ConsumerRights

At Which? we believe customer service counts and part of #GoodBusinessFortnight, we’re proudly sponsoring Customer Thursday with West Brom Building Society. With 89% of consumers more likely to switch brands due to poor service, prioritising exceptional customer care is essential. Today, let’s celebrate our customers and commit to continuously improving our service. #GoodBusinessMatters Good Business Charter. ➡️ Ready to make a difference? Learn more and get involved today: https://lnkd.in/d_hMrbh4