Whiteoaks International

Creating compelling content is essential, but the channel you choose to share it on plays an equally important role. LinkedIn stands out as the ideal platform, offering a professional environment where B2B tech decision-makers and influencers connect, share and collaborate. A strong LinkedIn thought-leadership strategy can create a virtuous cycle of engagement, where valuable content attracts followers, amplifies reach and opens doors to new business opportunities. Read our latest blog to learn more about how best to leverage LinkedIn for effective thought-leadership: https://lnkd.in/e-8ja9ge

✨ 2025 Predictions: Armed with client insights and experience, our team looks ahead at the trends shaping B2B PR in 2025. Here’s what they had to say: Associate Director, Sophie King, thinks 2025 will be the year B2B PR and sales finally break down their silos and join forces: 🗨️ “PR will embed itself into the sales journey, turning earned media, thought leadership and reputation management into powerful tools for lead nurturing and generation.” Natalia Kaczmarek, Digital Content Manager, says brands will need to go all-in on zero-click content as social media platforms increasingly favour native content. 🗨️ “If your posts still rely on a punchy headline that links out, you’re playing last year’s game.” Hannah Buckley, Head of Content and Service Development, says if PR can’t show its value, it’ll get the axe: 🗨️ “Leaders are looking beyond media hits to metrics like lead generation, website traffic and the sales team’s success. They want real proof that PR efforts are moving the needle.” And finally, Mark W., Creative Director, can’t overstate the importance of interactive content: 🗨️ ”If B2B tech brands want to stand out, they’re going to need to give their audiences content that they can immerse themselves in.” Click the link in the comments to read the full take on these predictions. 

From all of us at Whiteoaks, we're wishing everyone an enjoyable holiday season. Our team are now taking a break and will be back on Thursday 2nd January.

With 2024 drawing to a close 📅, it’s time to take stock and reflect on some of the personal and professional highlights among our Oaksers. Here’s our year in numbers. Let’s see how we can top it in 2025!

We’ve fully embraced the festive spirit here in the Whiteoaks offices 🎅 Yesterday, as per tradition, our team indulged in some mince pies and mulled wine 🍷, which was followed by a special Whiteoaks-themed quiz and the opening of our Secret Santa presents!

More so than ever, malicious actors have access to tools to spread false narratives about products, services or even an industry as a whole on social media platforms. But ensuring your brand has a strong, authentic narrative, underpinned by established, specific and detailed key messages, can help shield 🛡️ target audiences from false claims. Discover how to safeguard your brand in the age of disinformation: https://lnkd.in/e_pX4YSG #TechPR #B2BTechPR #Disinformation

Anyone else blinked and found themselves staring down the end of 2024? 👁️   With a new year fast approaching, our team of experts, which includes Hannah Buckley, Sophie King, Natalia Kaczmarek and Mark W., have shared their top predictions for what’s ahead in B2B tech PR in 2025.   https://lnkd.in/gsmjW3hT #TechPR #PRPredictions #B2BTechPR

🎄🎅 It’s beginning to look a lot like Christmas in the Whiteoaks office… Our desks, and even the ceiling, have never looked so merry! From a hanging Santa to Peach on the Perch and the ghost of Christmas past, every team brought their A-game, filling the office with festive creativity and holiday cheer. 🏆 Congratulations to the winners of our desk-decorating competition: Team Ara - Maddy Birtles, Zachary Harford, Annabelle Tooby and Lois Turner 🎉

Measurement is an integral part of our #PerformancePR approach 📏 That’s why last week, our Head of Content and Service Development Hannah Buckley joined the PRCA Measurement Conference. From insightful sessions on how to measure PR’s impact on reputation to a discussion on how #AI is transforming #data analysis for measurement and reporting, the webinar provided plenty of food for thought. Take a look at how our model prioritises measurable results: https://lnkd.in/eh3kYz_4 #PRCAMeasurementConf #PerformancePR

Integrated #PR campaigns are much like an orchestra with each “instrument” playing a vital role 🎻 🎺 🎷 While the instruments sound great in isolation, the most impactful experiences are when they are played together. Social media, content, media and creative channels are the instrumental parts of an integrated PR campaign, and at Whiteoaks, we have a team of dedicated experts in each field who know how to hit all the right notes. Discover more in our blog: https://lnkd.in/eyRa9pTF #TechPR #B2BTechPR #IntegratedPR