Whiteoaks International

📣 In case you missed it, we recently launched our new Face the Music eBook 📣 Where monthly retainers fail to provide results, Performance PR delivers. Read more here about the unique aspects of Performance PR campaigns: https://lnkd.in/gQfFTgfv

A big congratulations to Zachary Harford on his promotion to Associate Director. Zachary’s journey with us began back in 2018, when he joined the team as a Junior Account Executive. Fast forward to 2025, and Zachary has gone from strength-to-strength, building strong relationships with both clients and colleagues and cementing his place in the Whiteoaks leadership team. Thanks for your incredible contributions to Whiteoaks 👏

Growth at a B2B tech brand. It’s tough to achieve. It’s particularly difficult when the people responsible are under pressure from leaders to gain results. Every outcome is being tracked. But Performance PR can help. These campaigns are measurable, meaning teams can show leaders exactly how every campaign supports growth goals. 📈 Discover how Performance PR assists with growth objectives and addresses other key challenges in our blog: https://lnkd.in/ea5pmHFc

We’d like to extend a warm welcome to our two new Oaksers: Fergal Marsh and Lauren Sharp-Fehr! Both have joined us as Junior Account Executives to provide invaluable support to our account teams. Great to have you on board!

Modern PR extends well beyond traditional media relations. That’s why a unique selling point of Performance PR campaigns is their multichannel nature. Performance PR campaigns integrate: 📱 Social media: Offering unparalleled opportunities for brands to connect with their audiences in real time 🎨 Creativity: Eye-catching visuals and immersive brand experiences that elevate key brand messages 📖 Content: Blog posts, videos, infographics and podcasts with compelling narratives to inform and engage target audiences 📰 Media: Shaping perceptions with a robust media strategy, combining thought leadership, product reviews, news hijacking and analyst relations When all elements are in sync, the result is a cohesive and impactful campaign that leaves a lasting mark. Find out more in our eBook: https://lnkd.in/eQYenTiE

To use hashtags, or not to use hashtags? That’s the (burning) question! Elon Musk recently tweeted that hashtags are no longer necessary on X, marking a shift in the way they’re viewed on all social channels. As the platforms’ search functionalities and algorithms evolve, should hashtags still be a primary strategic consideration for increasing post reach? Our team explores the future of hashtags in this short blog: https://lnkd.in/e-smQZp9

📣 NEW EBOOK! It’s time to face the music: PR campaigns based on monthly retainers are hitting all the wrong notes. B2B tech brands are shelling out for poor transparency and missed targets, and it’s given PR a bad name.   That’s where Performance PR strikes the right chord.   With a proven approach focused on tangible results and accountability, Performance PR campaigns have three key aspects that set them apart.   Read our new eBook to find out what they are: https://lnkd.in/eEQsSsPJ

Creating compelling content is essential, but the channel you choose to share it on plays an equally important role. LinkedIn stands out as the ideal platform, offering a professional environment where B2B tech decision-makers and influencers connect, share and collaborate. A strong LinkedIn thought-leadership strategy can create a virtuous cycle of engagement, where valuable content attracts followers, amplifies reach and opens doors to new business opportunities. Read our latest blog to learn more about how best to leverage LinkedIn for effective thought-leadership: https://lnkd.in/e-8ja9ge

✨ 2025 Predictions: Armed with client insights and experience, our team looks ahead at the trends shaping B2B PR in 2025. Here’s what they had to say: Associate Director, Sophie King, thinks 2025 will be the year B2B PR and sales finally break down their silos and join forces: 🗨️ “PR will embed itself into the sales journey, turning earned media, thought leadership and reputation management into powerful tools for lead nurturing and generation.” Natalia Kaczmarek, Digital Content Manager, says brands will need to go all-in on zero-click content as social media platforms increasingly favour native content. 🗨️ “If your posts still rely on a punchy headline that links out, you’re playing last year’s game.” Hannah Buckley, Head of Content and Service Development, says if PR can’t show its value, it’ll get the axe: 🗨️ “Leaders are looking beyond media hits to metrics like lead generation, website traffic and the sales team’s success. They want real proof that PR efforts are moving the needle.” And finally, Mark W., Creative Director, can’t overstate the importance of interactive content: 🗨️ ”If B2B tech brands want to stand out, they’re going to need to give their audiences content that they can immerse themselves in.” Click the link in the comments to read the full take on these predictions. 

From all of us at Whiteoaks, we're wishing everyone an enjoyable holiday season. Our team are now taking a break and will be back on Thursday 2nd January.