Wondercraft

“As marketers, our job is to create content that helps people learn about and truly connect with brands. If AI can make that easier, that’s a big win. For example, being able to put together a draft of a branded podcast in just a few minutes, without a huge time or resource commitment, is amazing—it really broadens the kinds of content we can make.” Shared by Romy Miller, CMO at Knoops, during our panel a couple of weeks ago ✨ Thanks, Romy!

Always wondered what makes a product truly intuitive? 🤔 Recently, our Head of Design, Didier Sibellas, spoke to Maddyness about his 5 golden rules for product design—principles shaped by years of experience as Head of Design at Canva before joining the team. He covered: • How empathy and authenticity create better design • Why excellence matters more than perfection • The art of balancing simplicity with intent And much more. 🔗 in the comments

Nothing to see here, just our biggest glow-up yet 💅 Our home page got a refresh ♻️ here’s what’s new: • Quick access to your recently opened projects • A library of templates to kickstart your creativity • Onboarding video links to get you up to speed And much more. Go check it out and let us know what you think! Happy crafting 🤗

New Makes You Wonder drop! Oskar sits down with Cortney Harding, Founder and CEO at Friends With Holograms, to explore how technology, creativity, and immersive storytelling are shaping the future of work and human potential. They explore: • Creativity as the ultimate skill for the next era of work • How AI empowers (not replaces) creative professionals • Why boredom is the hidden spark for innovation • The most exciting tech coming up in VR and AR Cortney shares sharp insights on the value of creative labor, navigating privilege in the workplace, and how immersive technologies could redefine entire industries. This isn’t just about trends—it’s about building a future where technology amplifies creativity and unlocks new opportunities for everyone. Listen to the episode at the link in the comments 🔗

2025 is all about leveraging AI to scale your business. Like Kym Treasure, Founder and CEO of Audacia Audio and one of our earliest users. Kym immediately saw Wondercraft’s potential to create multilingual audio ads at scale—and the results have been incredible. We caught up with Kym to learn more about her journey and how Wondercraft fits into her workflow. Watch the video of Kym explaining how she’s adopted AI to grow 👇 🔗 Full write-up at the link in the comments

"AI is going to allow us to come up with new templates and story arcs that have never been created. Over the next 10 years, we're going to see a Cambrian explosion of creativity, allowing human beings to push boundaries.“ We loved this insight from Daniel Hulme at our event at Canva HQ. Here's to more creativity, always 🫶

'Mean tweets', but make it Customer Support tickets. We love you really 😉 Keep those messages coming!

Some people dream of winning the lottery. We dream of making creative audio accessible to brands everywhere. 🤗 We recently teamed up with Frequency to launch Variations, making it simpler than ever to produce dynamic audio creative. In the words of DAX's Brian Conlan, this “gives us the ability to provide unmatched creative flexibility, precise targeting with dynamic ads, and simplified campaign management [...] It's the kind of innovation our industry needs." More information at the link in the comments 🔗

Last week, we partnered with Canva to host our first in-person event on the future of AI in content creation. Our founder Dimitris said it was the best day of his life, and he just got engaged 🤔 Here's a little recap in case you missed it.

Our co-founder Oskar Serrander went back to his Nordic roots to present Wondercraft at the prestigious startup and tech event Slush in Helsinki, Finland. The event drew 13,000 attendees, including 5,500 startups and 3,300 investors from Europe and the US. Thanks for having us on the big stage!