WoolfHodson Ltd reposted this
The Single Customer View is not a new concept. It’s long been perceived as marketing’s holy grail – the ultimate solution, promising deep, seamless personalisation, smarter decision-making, and unparalleled operational efficiency. So why, oh why, are we still just talking about it? And why now? In a recent Yahoo Finance article, WoolfHodson Ltd’s Managing Director Caroline Hodson shares why Single Customer View initiatives fall short and offers practical strategies for unifying customer data, aligning teams, and, crucially, driving measurable business outcomes. Read the full article here https://lnkd.in/dMnD84vM and if this is a topic that resonates with you, please feel free to reach out to Caroline to discuss it further. #SIngleCustomerView #SCV