Every time we finish a project at Wren Insight , we look back to ask...what changed? Sometimes the change is more commercial, sometimes more cultural. But a project must always lead to change of some kind. Our recent work has led to change in three different ways. We found changes in... 1. Investment - our project helped a client double their budget for their in-store experience 2. Strategy - we helped a team see the impact of the COL crisis through a new lens 3. Culture - our work with a decentralised business inspired cross divisional working for the first time It's a useful reminder to ourselves to keep looking back, whilst moving forwards. Interested to know more about the power of closeness-led insight? Jude Terry and I would love to hear from you!
Wren Insight
Marketing Services
We give insight a louder voice through the power of Customer Closeness
About us
WHO WE ARE Our decades of agency experience alongside our time client-side has given us a unique perspective on the challenge of activating insights and the power of Closeness. We believe customer truths need to be felt, not just heard. We use experiences, events and film to create big shifts in customer empathy that drive change. We are Customer Closeness specialists with an extensive insight background. We love bringing these worlds together in new and different ways to make insights take flight across businesses. WHAT WE DO WE USE CLOSENESS TO POWER-UP RESEARCH So our clients feel what their customers feel, rather than simply hear a story in a debrief. We’re inventive in making time with customers the main event, not the debrief at the end. WE USE CLOSENESS TO ADD GREATER MEANING We use our time with customers to build the full picture between data, trends and human insight, creating powerful stories for boards and beyond. WE USE CLOSENESS TO BROADCAST TO THE MASSES Insight is for everyone in a business. We’re passionate about giving it a louder voice, so everyone from HR, to the shop floor, can hear it sing. WE ARE SMALL, FAST SPIRITED AND NOISY We’re a lean, senior team, we don’t do timesheets or delegation. We’re inquisitive & restless, searching in every nook and cranny for hidden truths to shout about.
- Website
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www.wreninsight.co.uk
External link for Wren Insight
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2023
- Specialties
- Customer Closeness, Customer Insight, Qualitative research, Ethnography, Segmentation enrichment, Customer EQ, Broadcasting insight, Customer films, Storytelling, and Co-creation
Locations
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Primary
Get directions
London, GB
Employees at Wren Insight
Updates
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Long overdue catch up with Katherine Jennings at the weekend, reminiscing about our 10 years working together at 2CV. Working with Kat taught me the power of collaboration, with each other and with our clients to produce insights that made a difference. This forms the basis of how Jude Terry and I operate at Wren Insight. We work as an extension of our clients’ teams, exploring the full picture behind briefs, establishing existing data points so we can add meaning by filling in the gaps and working with decision makers so they are bought into the findings. Collaboration leads to more strategic, applicable insight. And it’s way more fun!
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Just finished our third session in Penguin Random House UK's Consumer Connect programme! We're using virtual customer closeness sessions to reinvigorate Penguin's reader segmentation, making it meaningful and relevant in 2024. Over 100 stakeholders have attended so far, learning how to engage their target segments and getting inspiration for impactful marketing and comms. Want to deliver pacey and topical customer sessions that reach a wide stakeholder audience? Get in touch! hannah@wreninsight.co.uk jude@wreninsight.co.uk www.wreninsight.co.uk #customercloseness
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Great to be mentioned on MrWeb's news site this morning! 'Noisy' New London Insight Firm Takes Flight https://lnkd.in/ejzamXSQ