6 skills a content marketing writer needs:
1. Ability to collaborate across the board
You'll be working with salespeople, marketing, possibly product or the development team too. In some roles, you'll be dealing with founders and business owners. This means learning all sorts of communication styles if you're to project their message effectively.
2. Capacity to aline with other’s objectives
Other teams have their own goals, alien to your content writing plans. You need to find a way to marry both and needless to say, this isn't easy! Draw parallels when possible, and plan your content publicly so that others can do half the work of aligning their goals with yours.
3. Joining someone else’s mission
You're being paid to push someone else's ideas out there. This can be either curtailing or freeing — you choose! If you're new to content marketing, know that it's always easier to write to someone else's mission if you at least share a basic value system.
4. Having an area of #1 expertise, but being willing to flex to many formats
Some of us love to really dive into an idea [long-form], and many content writers have worked a spell as a copywriter [super-short-form]. This means we can adapt to the format required, but that doesn't mean you won't have a preference! As you advance in your career, you'll be able to choose your format more frequently.
5. Persuasive skills
Not everyone gets content, so many content writers develop persuasive skills just to convince others to let us get a project going! Luckily, this skill transfers perfectly to promoting the brand that hired us.
6. Ability to adopt a new voice depending on the brand
This might be the easiest skill on this list if you read a lot of different genres. Everyone has their own words or phrasing they love to fall back on, but imitating a company's voice, be it in a presentation or marketing blog, simply takes immersion and practice.
Would you add any top content marketing skills?
