Xtale

Dear Customers, Partners, and Colleagues, Wishing you a Merry Christmas and a Happy New Year! We wish you joy, success, and numerous achievements in the year ahead. May it overflow with bright moments and happiness. We extend our best wishes to you and your loved ones for a prosperous and joyful new year. May your projects succeed, and may your work provide you with fulfilment and satisfaction. Furthermore, may this year bring forth new opportunities, remarkable discoveries, and significant events. Sincerely,   XTALE

Customer retention is one of the major requirements and one of the major challenges for any product-based company. Hence, activating all possible and potential customer touchpoints becomes crucial for their strategy leads. Push Notifications are one such channel that can be leveraged for personalized connections with an app's user base. But are they truly effective? Check out the latest LinkedIn #live by Siddharth Deshmukh and Jahnavi Vibha, as they debate on the effectiveness, requirement and the outputs of this infinity loop called Notifications. #retentionstrategy #productgrowth #engagement

Stories have the power to bring about revolutions. When it comes to messages as important as #sustainability and the #greeneconomy, we often see this brand in red leading the world in white, through its power of storytelling and creative execution. Check out today's LinkedIn live by our very own Siddharth Deshmukh and Jahnavi Vibha, as they carry out a candid conversation about The Coca-Cola Company's latest sustainability campaign, Recycle Me - https://lnkd.in/dq_qKUUZ #BrandingWithAPurpose #GreenMarketing #OOH

Leave no stone unturned to weave a story from every grain. Stories are what give essence to everything - a piece of news, a strategy, a plan, an insight. After all, without stories, where would the human race go?! Stay tuned to the candid, live conversations between Siddharth Deshmukh and Jahnavi Vibha, as they unfold & unfurl the anythings & everythings with the magical twist of storytelling.

There's a concept in #marketing called Borrowed Interest. It's using a pop culture reference or a well-known character or scene depiction that your audience is already familiar with, hopefully in love with, and gets their interest piqued the moment that bit starts playing. We see examples of this everyday through commercials, YouTube channels, Instagram reels, and so on. But using a familiar piece? That's not the brilliant part. The beauty lies in 𝒉𝒐𝒘 the scene has been depicted, how a character reference has been used - how flawlessly it has been incorporated into 𝑦𝑜𝑢𝑟 story, your 𝑝𝑟𝑜𝑑𝑢𝑐𝑡. Supercell's Clash of Clans has been known for its brilliant advertisements, both TVCs and performance runs, not just for their stats but really, for their storytelling. So much so that their characters and their arsenal have become IPs in themselves! We found one of their gems back when TVC was still a thing (we all deeply miss that era!) Enjoy your share of nostalgia, and comment below how many of you are going to watch Taken tonight! 😉 https://lnkd.in/g8nDAFKn #advertising #storytelling #gaming Jahnavi Vibha Siddharth Deshmukh Nick Paul

We're always on the lookout for getting inspired by creative people. I'm guessing we should be paying close attention to what they say! Some inspiration on what NOT to do in 2025 by the inimitable @thechrisdo https://lnkd.in/ehJ9PSnz

A brilliant example of topical advertising is GSK's Durga Puja ad for ENO India. October and November are months covering some of the major festivals in India, one festivity coming after another, some lasting for days, some for fortnights. And India, being a country that celebrates her stories as well as her food, and sometimes celebrating her stories 𝑡ℎ𝑟𝑜𝑢𝑔ℎ the food, these 2 months are filled with tables and stalls laden with about every delicacy you can possibly think of. With so many options, and so many flavors, it is but obvious your stomach is going to... let's say, act out a little. Poor kid :) So what do you need so you can enjoy the tastes of India without having to spend hours clutching your stomach and refusing the delicious scents wafting through the air and making the act simply... unbearable? You need ENO Chewy Bites! A brilliant observation translated into an even brilliant execution! A new twist to ENO's on-brand flavour of benefit-led adverts: https://lnkd.in/gmUf5NRT #topicalads #MarketingDoneWell #IndianAds

In marketing, what sells isn’t a well-timed post on Instagram. 𝐖𝐡𝐚𝐭 𝐬𝐞𝐥𝐥𝐬 𝐢𝐬 𝐬𝐨𝐜𝐢𝐚𝐥 𝐯𝐚𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧. When one someone likes what you have to offer, that someone brags about you to their someone elses, and then so on and so on. Why? People like to have more solutions and more knowledge and more know-hows than their neighbours, so when a chance comes up to brag about some solution they would know that others might not, people 𝘸𝘪𝘭𝘭 take that chance. As a brand, you need to make sure what you have to offer is 𝐰𝐨𝐫𝐭𝐡 𝐭𝐡𝐚𝐭 𝐛𝐫𝐚𝐠! You do that, and your offerings will spread like wildfire, with the simplest marketing tool in any of our pockets - the ‘Word of Mouth’. #wordofmouthmarketing #howtosell #marketingstrategies

When it comes to products belonging to similar categories, this world is one of abundance. So how do you, as an entrepreneur, differentiate your product from tens of those that already exist, or are perhaps on their way to becoming blockbusters? What is it that sets you apart? Storytelling, says Richard Branson, Founder - Virgin Group, is an excellent way to get your point of view across to your customers, stakeholders, and potential brand advocates. “Today, if you want to succeed as an entrepreneur you also have to be a storyteller. It’s one of the reasons I blog so much.”  So what do you, as an entrepreneur, feel about the importance of storytelling in your business? #startups #productstrategy #entrepreneurs #brandbuilding

Traditional segmentation - 18-25 years old young adult Unmarried Semi-urban Well-to-do etc. etc. etc. Humans by our very nature, tend to bucket people we meet or people we think of in certain boxes. In marketing, this concept is called 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧. And for a wider strategy, sure this works. But here's our burning question: How you 𝐞𝐯𝐞𝐫 met anyone that fit 𝐚𝐧𝐲 bucket that you had created in your head 𝐛𝐞𝐟𝐨𝐫𝐞 you met them? Is every startup founder you've met been a visionary? Has every rural person you've met been wary of technology? Has every Gen Z you've met been a casual dater? No, right? So don't you think there's something flawed in our concept of segmenting audiences into such tight boxes that no matter what you do, you'll always be staring at a pigeon hole experiment! Someone will always be left out. And that someone could be THE consumer you should be targeting. That something could be THE positioning strategy your brand should have launched with. That somewhere could be THE place your ACTUAL consumer frequents! Today, young has become young at heart. Tech savvy has become "a kid who knows how to use chatGPT" Modern has become the "frequent user on Bumble" Peaceful has become "achieved his dreams" So how do you bucket these psychographics in your "Tech savvy, young adult working professional"? Are you accounting for these states of mind? How do you know that a tech savvy person isn't necessarily interested in coding? Maybe he's a whiz with Figma but you're bombarding him with your "learn Python" ads! Maybe you think every Gen Z should be shown a Tinder ad. Maybe that Gen Z is another Ted Mosby! So how do you find your right audience? How do you know who to target when you can't bucket them in narrow boxes anymore? Follow Xtale and get in touch to know more 😉 #marketingstrategy #customers #businessgrowth #customerinsights