YRDS

Last night’s #F175Live was nothing short of spectacular! 👏 An incredible showcase of this year’s Formula 1 teams, drivers, and stunning new liveries – all set to a backdrop of brilliant music and an electric atmosphere at The O2. The excitement for the upcoming season is well and truly off the charts now. So who else is ready for the adrenaline, the drama & the racing action to kick off? We definitely are at YRDS! 🏎️🔥 #F1 | #Formula1 | #Motorsport | YRDS

LET’S GO RICH! 🚂💣 🥊 YRDS client, Richard Riakporhe, will be stepping back into the ring as a heavyweight on April 5th, at Co-op Live for his fight with Lawrence Okolie. We’ll be supporting him every step of the way and can’t wait for the latest chapter in his journey. 💥 #HeavyImpact | Co-Op Live Manchester | DAZN

📢 Insider Sport's Matchday Programme In this edition, Daniel Underwood, Co-Founder of sports marketing agency YRDS, highlights the benefits of having distinctly different but engaging personalities in the same sport. 🎾 Tennis has seen some of the biggest characters in the sporting world and Daniel possibly picks out two of the biggest: Novak Djokovic and Roger Federer. Daniel likens Djokovic’s relentless mentality to facing a brick wall with the agility of a gymnast, making every point a battle. Meanwhile, he names Federer as his sporting hero, admiring his effortless grace. https://lnkd.in/erwGSaV3

After a fantastic debut season on F1 TV, we’re looking forward to seeing Ruth Buscombe Divey smash it again in what we hope proves to be another exciting Formula 1 season. Bring on Melbourne! 🇦🇺🏎️🎙️ #F1 | #Motorsport | #WomenInMotorsport | #Broadcasting

An exciting year for Kevin Magnussen lies ahead who will be stepping into the FIA World Endurance Championship with the BMW M Motorsport team. 🔥 Away from the track, Kevin has a passion for fitness and innovation, as well as a big interest in sustainability within motorsport which are all opportunities we look forward to exploring for him in 2025. #Motorsport | #KevinMagnussen

Richard Riakporhe’s plan is simple: win championship belts and dominate whatever ring he steps into. ‘The Midnight Train’ is full steam ahead in 2025 and we’re excited to be here for every moment of Richard’s journey - both in and out of the ring. 🥊🚂👑

Natalie Pinkham will be back on our screens with Sky Sports F1 throughout 2025, covering what we expect to be another incredible Formula 1 season. 📺 Whether it’s in sport, business, charity or tech, we’re confident that Natalie will continue to champion impactful storytelling and driving increased participation and representation of women in sport. #F1 | #Motorsport | #WomenInMotorsport | #Broadcasting | YRDS

Ready for what will hopefully be a successful second half of the season for YRDS client, Neal Maupay, and his Olympique de Marseille team, who currently sit second in Ligue 1. 🎯 2025 = Goals. Wins. Neal being Neal. 🤝 #Football | #Ligue1 | Orange Vélodrome

We can’t wait to support Alba Hurup Larsen both on and off of the track this year as she makes her highly anticipated F1 Academy debut, where she will be representing Tommy Hilfiger and will be bringing the brand’s iconic red, white and blue colour scheme to both her racing suit and car livery. Here’s to an exciting 2025 - bring it on! 🏎️ #F1Academy | #Motorsport | Lars Hemming Jorgensen

🧊🥶 Brilliant to see our recent work with LUMI Therapy and Team GB’s Phoebe Gill go live today. While taking the plunge in LUMI’s ice bath, we fired a series of quickfire questions at Phoebe. From her daily routine and best moments on the track so far to the benefits of LUMI ice baths, Phoebe offered a peak into an athletes mindset and how she stays at the top of her game. A great way to start the new year! #Performance | #Mindset | #Athletics | #SportsMarketing