ZAPPIT | Powering Up Promotions

Crack the winter blues 5k! Strava x Vita Coco🏃🏻♂️🌴🥥 Check out one of our recent campaigns with Strava and Vita Coco, where Strava app users were encouraged to run a 5K on Blue Monday. Those who completed the challenge were rewarded with a Zappit powered coupon for a free carton of Vita Coco, redeemable on their next visit to a local Tesco! Why not get an instant quote for running your own campaign here - https://lnkd.in/e5dpeMwU ZAPPIT | Powering Up Promotions Strava Vita Coco Fin Sedgmond #BlueMonday #DigitalPromotions #UKFMCG

Alcohol-free 🍸🚫 A FAD or the future - What do you think? It wasn’t that long ago that ordering a non-alcoholic drink in Britain was limited to either a sugary soft drink or a glass of water and regularly accompanied by raised eyebrow from your mates. Fast forward, and alcohol-free beer, wine, and spirits are not only part of the fabric, they’re booming! There's more choice than ever for no or low alcohol alternatives in pubs, bars, restaurants and clubs across the UK. In fact, the UK’s no-alcohol market grew by 17% in 2023, with no-alcohol beer alone seeing a 20% increase (The Spirits Business, 2025) last year! Channel 4's recent documentary, Alcohol-Free Booze: Is It Worth It?, explores this shift and asks the big question: is alcohol-free really worth it? Some argue, why not just grab a juice? Or even water? Some of us at Zappit think paying the same price for a non-alcoholic alternative is a total waste of money when you could just stick to soft drinks for hydration. Others argue that it’s all about the social element... you still want something that feels a bit special, something that fits in at the pub or a dinner party without feeling like you’re at the kids' table. And then there’s a third camp, those reaching for drinks like TRIP or Goodrays. While they might not be alcoholic, they promise a different kind of relaxing buzz through ingredients like CBD, offering an alternative for those looking to unwind without the hangover. With the alcohol-free movement gaining momentum, have you embraced it, or are you still skeptical? Are you still reaching for your favourite pint this weekend? 🍻 Check out our poll below... Diageo AB InBev Henkell Freixenet TRIP Goodrays #MindfulDrinking #AlcoholFree #NoAndLow #ConsumerTrends #BeverageIndustry #CBDDrinks

Are dine-in deals out? Here's what we learned about Valetine's 2025... We ran a poll with our Zappit audience to find out what they planned for their Valentine's meal on Friday, here are the results from Zappit Insight Labs 👇 🍽️ 62% cooked at home 🥂 16% chose a supermarket dine-in deal 🍴 13% dined out 🤷♂️ 9% did something else It's heart-warming to see that romance isn't dead and that the majority of those surveyed were prepared to make a big effort and cook a romantic meal from scratch (62%), whilst 16% took the short-cut with a supermarket dine-in deal (16%). The ease, quality and value of supermarket dine-in deals have certainly helped make them a big part of Valentine's Day marketing, with major retailers offering premium meal bundles, including starters, main, dessert and wine at competitive prices. Whilst dining out may be losing it's appeal largely due to the expense as the nation continues to be affected by the cost of living crisis. So it's good news for FMCG brands, with almost 80% of consumers preferring some form of dine-in experience - will other seasonal events like Mother's Day, Easter and Father's Day follow suit and present further opportunities for grocery brands to capitalise either on a serious basis or maybe something more playful.... At Zappit, we saw the power of engaging consumers in the moment with our one-day-only Valentine campaign for a FREE 6-pack of Walkers crisps, because for some of us, a crisp sandwich and a movie is all you need to show your true love. PepsiCo #ConsumerTrends #ValentinesDay #HomeCooking #Marketing #DigitalCoupons #FMCG #MothersDayPromotion #FathersDayPromotion #EasterPromotion #ZappitInsightLabs

Paying with a voucher on a first date 💌 A bold move, or a bad one? Imagine this: you're on a first date for Valentine's this evening at a nice restaurant. Great food, the conversation’s flowing… then the bill arrives. Your date reaches for their wallet and, rather than a bank card, out comes a discount voucher. Round of applause or red flag? Martin Lewis (ITV), put this very dilemma to the public last night on X (formerly Twitter), with his poll revealing: 42.8% of men reckon it’s a smart move, while 14% wouldn’t dream of it. 31.9% of women think money saving is attractive, but 11.3% say it’s a turn-off. It raises an important question... is being thrifty charming, or does it kill the romance? A 2023 YouGov survey found that 53% of Brits use vouchers or discount codes at least once a month, with younger generations leading the charge. And a Barclays study showed that 67% of Brits see financial responsibility as an attractive quality. After all, if they’re smart with a restaurant bill, they’ll probably be just as good at banking the coupons to save on the weekly food shop! 🛒 But does money saving belong on a first date? Some see it as a sign of practical thinking, confidence, and good financial sense. All solid traits in a partner. Others argue that if there’s ever a time to splash out and make an effort, it’s when you’re trying to impress someone. So, what do you think? A reasonable move or a passion-killer? Should money saving be reserved for the Tesco shop? #CouponDebate #ValentinesDay #DiningOut

Looking to make your FMCG brand the nation's sweetheart? Take a cue from the masters💜🍫... Recently, Cadbury UK's new packaging went viral on LinkedIn, sparking conversation and being praised for its creativity and heartwarming messaging. What makes this campaign exceptional? Cadbury UK’s campaign went beyond a simple packaging update, it was a strategic on-pack positioning that reinforced their role as the go-to brand for life’s celebrations, seamlessly aligning with occasions like Valentine's Day and Easter. But Cadbury's influence on out celebrations isn't new. Did you know they pioneered the tradition of gifting chocolate on Valentines? According to Vogue, in 1868, Richard Cadbury introduced the first heart-shaped box of chocolates, intertwining romance with confectionary. Over 150 years later, Cadbury continues to set the standard for brands aiming to tap into emotions, culture and nostalgia to drive engagement. The takeaway for FMCG brands today? The simplest ideas, when rooted in genuine human connection, can be the most powerful. Read our full article here 👇 #FMCG #BrandStrategy #ValentinesDay #Cadbury #MarketingInnovation #ConsumerEngagement

A new look Zappit and a major product announcement - our digital coupons now work at the till and self-checkout in Sainsbury’s, Tesco, Morrisons, Asda, Co-op and Waitrose. Ready to power up your promotions? 𝗪𝗲’𝘃𝗲 𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗨𝗽 𝗮𝘁 𝗭𝗮𝗽𝗽𝗶𝘁! 💪 ⚡ Visit https://bit.ly/4aDyX6q to find out more #FMCG #MarketingInnovation #InstantRedemption #Zappit #ShopperMarketing #DiscountPromotions #FMCGGrocery

Eowyn may be blowing a storm out there ☔ but we are already having conversations with clients who are who are busy gearing up for summer activations, here’s a ray of sunshine from last summer 🕶️ #britvic #sharing #digitalcoupons #zappit #askzappit #fmcg

Christmas 2024... Why did the 'Golden' Quarter lose it's sparkle? 👇 The 2024 festive season painted a mixed picture for UK FMCG retailers, raising questions about whether the Golden Quarter is losing its sparkle. Retail sales growth was disappointing at just 1.6%, barely keeping pace with inflation (Talking Retail). Economic uncertainty hit hard, with cautious consumer spending leaving many businesses struggling to recover momentum. Even Aldi UK despite record sales, faced scrutiny over whether its discount-led model can sustain in tougher conditions (The Grocer). Meanwhile, Marks and Spencer celebrated a record-breaking Christmas but acknowledged missed opportunities in online and seasonal offerings (Retail Week). However, there were some bright spots! Caffè Nero thrived, potentially fuelled by the ‘sober curious’ trend - are we replacing cocktail bars for coffee dates 🛍️☕? whilst Premier Foods delivered strong results, with Mr Kipling leading festive treats (Grocery Gazette). Yet overall, flat retail performance suggests a shift in consumer behaviour, prioritising value and necessity. 💡 Thought-Provoking Takeaway for FMCG in 2025: The Golden Quarter’s challenges suggest we may be entering a new consumer era. Seasonal indulgence isn’t disappearing but evolving—shaped by caution, demand for value, and shifting traditions. The question for FMCG brands: how do you deliver joy when wallets are getting even tighter? What’s your take? Easter is late this year, so on the one hand there's still time to plan and implement great themed activations, but on the other hand, it will be more important than ever to be driving trading in the meantime. We’d love to hear your thoughts on the best strategies to ensure a positive ROI. Whether it’s through tried-and-tested 'money-off' promotions or by creatively leveraging events, share your insights with us! #FMCG #RetailTrends #UKRetail #ConsumerInsights #Marketing #AskZappit #PoweringUpPromotions Sources: 👉Forbes Burton - https://bit.ly/3PMjurq 👉 MoneyWeek - https://bit.ly/42lqnqT 👉 The Grocer - https://bit.ly/42qBFu2 👉 Reuters - https://reut.rs/3WuvYrh 👉 The Caterer - https://bit.ly/3Q6nEup 👉 Grocery Gazette - https://bit.ly/3WqfPDa

💡𝗭𝗮𝗽𝗽𝗶𝘁 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 𝗟𝗮𝗯𝘀 - 𝗠𝗮𝗹𝗲 𝘃𝘀. 𝗙𝗲𝗺𝗮𝗹𝗲 𝗦𝘂𝗽𝗲𝗿𝗺𝗮𝗿𝗸𝗲𝘁 𝗣𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 Here's what you should know👇 We recently surveyed our Zappit audience asking them where they prefer to shop, and here’s what we found: 👉 M&S clearly appeals to women, with exactly TWICE as many saying they would shop in M&S when compared to men. 👉 Conversely, Waitrose shows a much stronger male preference, with 2.5x as many men saying they would choose to shop in Waitrose compared to women. 👉 A similar story with Morrisons, preferred by men (2x), and Iceland the same with 2.3x more men - a challenge to the well known strapline "Mum's go to Iceland" phrase. 👉 Unsurprisingly, Tesco and Sainsbury's are popular across genders. Make sure you're following for more! #AskZappit #ZappitInsightLabs #ShopperMarketing #FMCGData #UKSupermarketStats