Zonal

Why don’t people turn up for bookings? Our research shows that while around a third of no-shows aren’t the fault of the guest, the majority of consumers can’t blame anyone else but themselves. ➡️ Download our 𝗡𝗘𝗪 consumer research report, 'The truth behind no-shows' produced in partnership with CGA by NIQ, for all the insights on ensure your quests #ShowUpForHospitality - https://lnkd.in/edUiCBsj #ZonalUK #NoShows #ConsumerResearch #HospitalityTech #Bookings

🎉 Looking ahead to next year's marketing activity, Zonal's Voucher Manager can help drive sales, influence customer behaviour, and reward loyalty. Here are a few tips, advice and info on our intelligent and flexible marketing tool... ✔ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘃𝗼𝘂𝗰𝗵𝗲𝗿𝗶𝗻𝗴 Before launching a campaign, it's crucial to align it with your brand's objectives and choose the right distribution channels, ensuring it complements existing marketing efforts. ✔ 𝗔 𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼𝗼𝗹 Zonal Voucher Manager provides flexibility with unique and multi-use codes across multiple channels, from POS to digital ordering, making it easier for both customers and operators. ✔ 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 Beyond driving revenue and footfall, Voucher Manager enhances security, prevents misuse, and integrates seamlessly with CRM systems like Airship to offer data-rich customer insights. 🚀 If you're looking to boost your marketing campaigns, Zonal's Voucher Manager might be the game-changer you need. 🎬 Watch this 𝗕𝘆𝘁𝗲-𝗦𝗶𝘇𝗲𝗱 𝗧𝗲𝗰𝗵 𝗧𝗼𝘂𝗿, where Jonathan Grant, Director of Technical Sales sat down with Katie Turner, Customer Success Consultant, to discuss the power of vouchering and our Voucher Manager tool. • bit.ly/VoucherManager 🙋 Or request a Zonal Voucher Manager demo. • https://lnkd.in/erphZxVT #ZonalUK #Vouchers #HospitalityTech #HospitalityMarketing

🇺🇸 To all our friends, customers and colleagues in the USA, 𝗛𝗮𝗽𝗽𝘆 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 from the Zonal UK family. #ZonalUK #ZonalUSA #ThanksgivingDay #Hospitality #HospitalityTech

🎅🏻 Turn your Christmas delivery offerings from 𝗵𝗼-𝗼𝗵-𝗻𝗼 to 𝗴𝗼-𝗴𝗼-𝗴𝗼! Unwrap Zonal Delivery, our new cost-effective and user-friendly platform for managing delivery service providers, which offers seamless integrations with the three major online ordering and delivery services, Uber Eats, Deliveroo and Just Eat Takeaway.com 𝗭𝗼𝗻𝗮𝗹 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆'𝘀 𝗸𝗲𝘆 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀... ✔ Seamlessly integrated into Zonal's EPoS ✔ Simplify operations with centralised management of items, menus, and modifiers ✔ Sync and publish POS and menu changes across all online channels ✔ Easily manage menu items with flexible pricing for each delivery provider Make the very most of the uptick in delivery orders during the party season - Zonal Delivery enables you to manage multiple locations and delivery service providers effortlessly from one dashboard and publish changes instantly with a single click, transforming service operations, whilst boosting the bottom line, all supported by our UK-based helpcentre. 👉 For all the info and to book a demo, visit - https://lnkd.in/emyHyvEt #ZonalUK #ZonalDelivery #HospitalityTech #Delivery

🚫 No more no-shows... back in the headlines 🗞️ Our latest research - 𝗧𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗯𝗲𝗵𝗶𝗻𝗱 𝗻𝗼-𝘀𝗵𝗼𝘄𝘀 - has firmly put this hospitality hot topic in the spotlight. 𝗪𝗵𝗮𝘁'𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗲𝗽𝗼𝗿𝘁? ✔ Why consumers no show in hospitality ✔ 2024 consumer booking habits ✔ How no-shows in hospitality compare to other sectors ✔ Five ways to combat no-shows in your venue ➡️ Download 'The truth behind no-shows' and join the conversation - https://lnkd.in/edUiCBsj 👍 Produced in partnership with CGA by NIQ #ZonalUK #NoShows #ShowUpForHospitality #HospitalityTech #Bookings

🎅🏻 Santa has signed up! Have you subscribed to our penultimate newsletter of the year and the last one before Christmas? Our November edition will, once again, be crammed with hospitality insights, in-depth articles and insider updates - it’s well worth the read. ⚠️ Sign up 𝗧𝗢𝗗𝗔𝗬 to ensure you receive our latest edition, delivered straight into your inbox. 𝗦𝗶𝗺𝗽𝗹𝘆 𝘁𝗮𝗽 𝗵𝗲𝗿𝗲 - www.zonal.co.uk/subscribe/ #ZonalUK #HospitalityTech #Hospitality #HospitalityTips #HospitalityIndustry

With just over a month until Christmas, hospitality is bustling! This week has seen awards, exciting collaborations, and inspiring initiatives that highlight the resilience and innovation in our industry. 🍑 Monday saw another incredible Peach 20/20 Hero & Icon Awards ceremony. We were thrilled to join Peter Martin as Zonal's CEO, Stuart McLean presented the highly sought-after 2024 Pub Business Award to Young's Pubs. • https://lnkd.in/eD7SZXXj 🌳 We're delighted to have joined forces with GiftTrees, by working in partnership with Zonal and GiftTrees, restaurants can let their diners do something amazing for the planet simply by adding a GiftTree to their bill! • https://lnkd.in/ePe4tJmX 🤞 The 2025 Restaurant Marketer & Innovator Award shortlists have now been announced! We are thrilled that Airship (part of the Zonal family) has been highlighted in a couple of categories. Good luck luck to all the nominees. • https://lnkd.in/dyWY9KD 🏴󠁧󠁢󠁳󠁣󠁴󠁿 On Wednesday we attended UKHospitality's Tech, AI and Networking evening in Edinburgh at The Place Edinburgh. Speakers included Zonal's Glenn Tait (Product Director) who discussed how AI can support businesses by enhancing the delivery of service • https://lnkd.in/d9-WCC8K 🪴 The The Garden Centre Association's October Barometer of Trade figures brought some much-needed positive news for the industry. Top performers included food hall/farm shops (+12.2%) and catering (+11.61%), underlining the importance of food and drink in this sector. • https://lnkd.in/ekZCd_Gq • https://lnkd.in/eN37a9nQ 🫶 Leigh-Ann F. (People Operations Lead, Zonal), Catriona D. (Group Head of Human Resources) and Brooke Johnson (People Advisor) supported the Bethany Christian Trust Care Van, in partnership with Only A Pavement Away. The Care Van is a vital service that provides food and clothing to the homeless in Edinburgh and Glasgow. • https://lnkd.in/dRDNSYfA 🎓 Yesterday saw the BII National Innovation in Training Awards (NITAs) showcase the individuals and businesses who put their people first, creating innovative training programmes and nurturing long-term careers in the licensed trade. A huge congratulations to all of last night’s winners, celebrating and recognising their outstanding achievements in training, support, and the development of their hospitality teams! • https://lnkd.in/ekjEX5TN? #HospitalityNews #HospitalityTech

🚫 The challenge of bookings and no-shows: Britain’s restaurants, pubs, and bars face a significant issue with no-shows. Our exclusive GO Technology consumer research unveils the true scale of this problem and, crucially, explores practical steps to address it. 𝗧𝗵𝗲 𝗳𝗼𝘂𝗿 𝘁𝗼𝗽 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 1️⃣ More than half of consumers book - 57% of consumers say they have made at least one advance booking at a pub, bar or restaurant over the last 6 months. 2️⃣ Most people turn up or cancel - 68% of consumers who make bookings say they turn up for all of them. 3️⃣ But one in seven hasn’t showed up - While most consumers are conscientious about reservations, 14% admit to failing to turn up without telling the venue. 4️⃣ Costs are impacting no-shows - The stubbornly high level of no-shows may partly reflect the cost of living crisis. 𝗧𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗯𝗲𝗵𝗶𝗻𝗱 𝗻𝗼-𝘀𝗵𝗼𝘄𝘀 In our latest consumer research report we reveal the extent of the problem, including current consumer booking behaviours and the factors influencing no-shows. • https://lnkd.in/edUiCBsj 𝗧𝗵𝗲 𝘃𝗶𝗲𝘄 𝗳𝗿𝗼𝗺 𝗭𝗼𝗻𝗮𝗹 Tim Chapman, our Chief Commercial Officer explains - “No-shows are a £17.59bn problem for the hospitality sector and the issue does not seem to be going away – in fact, this research suggests it has been exacerbated recently by the cost-of-living crisis. Tim continues - “The report also reveals that those most likely to no-show are high-spenders and frequent visitors, which makes them very valuable customers to the sector. It is imperative that we get to grips with the problem, putting in measures to help customers keep in touch and working together to educate consumers about the damage not showing up can do to their much-loved local pubs, restaurants and bars” #ZonalUK #NoShows #ShowUpForHospitality #HospitalityTech #Bookings

🤔 How do we improve the supply chain's resilience within hospitality whilst helping to reduce costs? Acquire, Zonal's efficient and fully integrated stock and order system, is the solution... In this 𝗕𝘆𝘁𝗲-𝗦𝗶𝘇𝗲𝗱 𝗧𝗲𝗰𝗵 𝗧𝗼𝘂𝗿 video, Zonal's Technical Sales Manager, Joel Wilson chats to Kim North, (Business Analyst for Acquire) about why, with the ongoing rising costs and supply chain fluctuations, it's more critical than ever for operators to have more control over their cost prices… from ordering to invoicing. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘃𝗶𝗱𝗲𝗼 𝘁𝗼 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗺𝗼𝗿𝗲 𝗶𝗻𝘀𝗶𝗱𝗲𝗿 𝗶𝗻𝗳𝗼 𝗼𝗻: 🌐 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: The trend is moving towards greater digital integration to enhance supply chain resilience and reduce costs. ⚙️ 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: Acquire helps streamline operations by automating tasks, reducing manual workloads, and improving efficiency. 🔍 𝗙𝘂𝘁𝘂𝗿𝗲 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀: How AI, blockchain, and new regulations like the Deposit Return Scheme could shape the future of procurement. 🎬 Watch here: https://lnkd.in/eeVzfU_q ▶️ Or schedule an Acquire demo and experience the time and money-saving advantages of Zonal’s fully connected Stock and Order solution - https://lnkd.in/efcPwWpf #ZonalUK #SupplyChain #Procurement #Automation #HospitalityTech

🍽️💚🌳 New Partnership Alert! We're delighted to have joined forces with GiftTrees, who are on a mission to plant 1 billion trees and lift 1 million people out of extreme poverty. By working in partnership with Zonal and GiftTrees, restaurants can let their diners do something amazing for the planet and people - and pass on the gift of food - simply by adding a GiftTree to their bill! More than 12 million diners in thousands of restaurant locations have contributed to GiftTrees to date. 🔍 Curious about how Zonal and GiftTrees combine technology with environmental care? Visit https://lnkd.in/ePe4tJmX for all the info. #ZonalUK #GiftTrees #SustainableHospitality #Environment #PartnershipInFocus #ClimateAction