Zonal

😍 New blog! Hospitality loyalty programmes are booming – with operators adopting exciting methods to cultivate customer loyalty, leading to creative and engaging experiences for their customers. 𝗕𝗲𝘆𝗼𝗻𝗱 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀: 𝗧𝗵𝗿𝗲𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗼 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 This blog is based on insights from the most recent meeting of our Loyalty Collective, a gathering of top industry names to discuss loyalty in an open and honest conversation. ➡️ We spoke with some of the industry’s leading operators to explore various loyalty schemes they are implementing. Read the results here - https://lnkd.in/eYe-FaAY #ZonalUK #Loyalty #Hospitality #CustomerLoyalty

🏴󠁧󠁢󠁳󠁣󠁴󠁿 Happy St Andrew's Day from all at Zonal. Zonal is extremely proud to be a Scottish family-owned business, with a story decades in the making. Our founder, Ralph McLean, ran the family’s hotel near Edinburgh, and in 1979, he decided to solve the problem of shortfalls in stock and takings. The EPoS system he invented was spotted by the famed brewer Scottish & Newcastle, who persuaded him to adapt it for their entire pub estate – where it gave both site managers and head office a level of information that had never been available before. It wasn’t long before Scottish & Newcastle were joined by other big names. We’re still a family business with four family members on the board, including our CEO, Stuart McLean whose passion for our customers is exemplified in our company culture and values. Under Stuart’s direction and by listening and responding to our customers, he has led Zonal’s continued investment in technology innovation. ➡️ For more information on Zonal, visit www.zonal.co.uk. #ZonalUK #StAndrewsDay #Scotland #FamilyBusiness #HospitalityTech

No-shows are costing the hospitality sector billions—a stubborn challenge for restaurants, bars, and pubs across Britain. This GO Technology Report from CGA by NIQ and Zonal dives into the root causes of missed reservations and offers actionable strategies to help venue operators reduce no-shows and maximise revenue opportunities. 📉 While past data suggested improvement, the latest findings reveal no-shows have returned to pre-pandemic levels, highlighting the urgent need for effective solutions. 💡 Want to know why guests don’t show up and how to combat this? Discover key insights and solutions in the full report > https://lnkd.in/gPWFrYSy #NoShows #HospitalityIndustry #HospitalityInsights #CustomerExperience #ShowUpForHospitality

Welcome to the latest Zonal Newsletter! In this edition, you will find: 🧐 New consumer research: The truth behind no-shows ⛱️ Shorefield Holidays Ltd reduces inventory management costs and boosts guest experiences with connected tech from Zonal  🥡 Easily manage online deliveries and streamline operations with Zonal Delivery  😡 How can hospitality businesses combat no-shows?  👀 Beyond discounts: Three strategies to enhance customer loyalty  🎅🏻 UKHospitality Christmas Lunch – we hope to see you there! #ZonalUK #HospitalityTech #Hospitality #HospitalityTips #HospitalityNews

It's the last week of November and the festive party season is really ramping up as are the amount of hospitality stories that have grabbed our attention. 🎅🏻 CGA by NIQ’s Daily Drinks Tracker shows that drinks sales edge into growth ahead of the Christmas rush with On-Premise drinks sales moving back into growth in mid-November. Highlights included strong growth of 8% and 5% on Sunday and Monday (10 and 11 November) plus beer and cider sales up 4% and 3% respectively. • https://lnkd.in/eR7Ttxwi 🖤 Black Friday week is done (almost) and consumers are now fully focused on Christmas. But did you know that £61 million of gift cards will be bought in November and December 2024? If your venue wants a slice of that Christmas pud, visit Toggle and read their 'welcome to Toggletopia' blog for 10 steps to holiday bliss! https://lnkd.in/eYvFVXg7 🍔 New research has suggested that calories on menus has failed to cut how much people eat in restaurants. The Daily Mail reported that a study found that the policy introduced in April 2022 made customers more aware of the energy content of their choices, but it did not significantly change the amount of calories people consumed. • propelhospitality.com 🙌 We are thrilled that our 'Here for you' campaign was recognised at the B2B Marketing Awards by receiving silver in the Best Employee Engagement Campaign category. A huge thank you to Radish and all the Zonal teams that were involved in making this campaign such a success. • https://lnkd.in/eEc6ZGeV 🏘️ We all love a good local pub and their importance to local communities can not be underestimated. This has been backed up by British Beer & Pub Association's data which shows that over 50% rank living near a good pub as a top priority when choosing to buy a new home. • https://lnkd.in/e84Bvba8? ⛈️ We may only just be entering December, but operators are already thinking about the traditionally slow weeks of January. Luckily Restaurant Magazine’s guide will help you start the year off in style, they spoke to leading industry figures to glean a range of inspirational ideas guaranteed to blow away the January blues. • https://lnkd.in/ekiUbyWk? 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Tomorrow is St Andrew's Day. At Zonal, we are extremely proud to be a Scottish family-owned business. With more than 45 years under our belts and a team packed with hospitality industry natives, we know that reliable, integrated tech and valuable data and insights are essential for today’s operators. • www.zonal.co.uk/about-us/ #HospitalityNews #HospitalityTech

Why don’t people turn up for bookings? Our research shows that while around a third of no-shows aren’t the fault of the guest, the majority of consumers can’t blame anyone else but themselves. ➡️ Download our 𝗡𝗘𝗪 consumer research report, 'The truth behind no-shows' produced in partnership with CGA by NIQ, for all the insights on ensure your quests #ShowUpForHospitality - https://lnkd.in/edUiCBsj #ZonalUK #NoShows #ConsumerResearch #HospitalityTech #Bookings

🎉 Looking ahead to next year's marketing activity, Zonal's Voucher Manager can help drive sales, influence customer behaviour, and reward loyalty. Here are a few tips, advice and info on our intelligent and flexible marketing tool... ✔ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘃𝗼𝘂𝗰𝗵𝗲𝗿𝗶𝗻𝗴 Before launching a campaign, it's crucial to align it with your brand's objectives and choose the right distribution channels, ensuring it complements existing marketing efforts. ✔ 𝗔 𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼𝗼𝗹 Zonal Voucher Manager provides flexibility with unique and multi-use codes across multiple channels, from POS to digital ordering, making it easier for both customers and operators. ✔ 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 Beyond driving revenue and footfall, Voucher Manager enhances security, prevents misuse, and integrates seamlessly with CRM systems like Airship to offer data-rich customer insights. 🚀 If you're looking to boost your marketing campaigns, Zonal's Voucher Manager might be the game-changer you need. 🎬 Watch this 𝗕𝘆𝘁𝗲-𝗦𝗶𝘇𝗲𝗱 𝗧𝗲𝗰𝗵 𝗧𝗼𝘂𝗿, where Jonathan Grant, Director of Technical Sales sat down with Katie Turner, Customer Success Consultant, to discuss the power of vouchering and our Voucher Manager tool. • bit.ly/VoucherManager 🙋 Or request a Zonal Voucher Manager demo. • https://lnkd.in/erphZxVT #ZonalUK #Vouchers #HospitalityTech #HospitalityMarketing

🇺🇸 To all our friends, customers and colleagues in the USA, 𝗛𝗮𝗽𝗽𝘆 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 from the Zonal UK family. #ZonalUK #ZonalUSA #ThanksgivingDay #Hospitality #HospitalityTech

🎅🏻 Turn your Christmas delivery offerings from 𝗵𝗼-𝗼𝗵-𝗻𝗼 to 𝗴𝗼-𝗴𝗼-𝗴𝗼! Unwrap Zonal Delivery, our new cost-effective and user-friendly platform for managing delivery service providers, which offers seamless integrations with the three major online ordering and delivery services, Uber Eats, Deliveroo and Just Eat Takeaway.com 𝗭𝗼𝗻𝗮𝗹 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆'𝘀 𝗸𝗲𝘆 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀... ✔ Seamlessly integrated into Zonal's EPoS ✔ Simplify operations with centralised management of items, menus, and modifiers ✔ Sync and publish POS and menu changes across all online channels ✔ Easily manage menu items with flexible pricing for each delivery provider Make the very most of the uptick in delivery orders during the party season - Zonal Delivery enables you to manage multiple locations and delivery service providers effortlessly from one dashboard and publish changes instantly with a single click, transforming service operations, whilst boosting the bottom line, all supported by our UK-based helpcentre. 👉 For all the info and to book a demo, visit - https://lnkd.in/emyHyvEt #ZonalUK #ZonalDelivery #HospitalityTech #Delivery

🚫 No more no-shows... back in the headlines 🗞️ Our latest research - 𝗧𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗯𝗲𝗵𝗶𝗻𝗱 𝗻𝗼-𝘀𝗵𝗼𝘄𝘀 - has firmly put this hospitality hot topic in the spotlight. 𝗪𝗵𝗮𝘁'𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗲𝗽𝗼𝗿𝘁? ✔ Why consumers no show in hospitality ✔ 2024 consumer booking habits ✔ How no-shows in hospitality compare to other sectors ✔ Five ways to combat no-shows in your venue ➡️ Download 'The truth behind no-shows' and join the conversation - https://lnkd.in/edUiCBsj 👍 Produced in partnership with CGA by NIQ #ZonalUK #NoShows #ShowUpForHospitality #HospitalityTech #Bookings