CACI Location Intelligence & Strategy

The consumer market is evolving rapidly and standing still is no longer an option. With increasing pressures from finite resources to constant market changes. Thriving in this landscape requires embracing innovation, building resilience, and prioritising customer-centric strategies that drive loyalty and growth. The formula for success lies in harnessing data and insights—leaning into technology and deeply understanding the needs of your customers. Join us at the Retail Briefing Conference on March 19th, where CACI experts and retail leaders will share actionable strategies and tools to help you adapt, innovate, and pave the way for sustainable growth. Register now to secure your spot: https://lnkd.in/ei5R9yQ2 #retailbriefing25 #data #consumerdata #locationintelligence #consumerinsights #adapt #innovate #grow #consumerspending #consumerbehaviour #retailstrategy #demographicinsight #customerdemographics #geodemographics #consumertrends #spendanalytics #behavioralanalytics #grocery #geodemographics #brandanalysis #benchmarking #insights #consumerspending #data #marketshare #retailanalytics #leisureinsights #groceryinsights #locationstrategy #growthstrategy #transformationstrategy

🗺️ We're excited to have participated in the #30DayMapChallenge throughout November! We explored a wide range of themes, from data-driven insights and creative cartography to showcasing the beauty and complexity of our world through maps. It was a fantastic opportunity to showcase our geospatial expertise, creativity, and love for mapping. Also, a huge thank you to everyone who took part and followed along throughout last month. 👉 If you’d like to see the full journey, click the link: https://lnkd.in/ef2ikCAB #CACIMapRelay #Mapping #Geospatial #30DayMapChallenge

🗺️ The 30-Day Map Challenge Continues!   Our team at CACI is delighted to share more highlights from our ongoing participation in the #30DayMapChallenge. Here’s a recap of the latest maps, showcasing creativity, data, and geospatial insights from the past week:   Day 16: Choropleth ☔ - Ben Larbalestier Using a choropleth map, Ben explored future rainfall patterns across the UK. By comparing Met Office climate projections (2050-2079) with recent observations (1991-2020), Ben revealed that most areas will see a 10-25% increase in precipitation, while some parts of Cornwall, Wales, and the Scottish Highlands may experience less rain. Full post here: https://lnkd.in/eWFrkn-b   Day 17: Collaborative Map 🌍 - Maham Liaquat Collaboration at its finest! This map highlights the educational backgrounds of our talented mappers. Created with Tableau, it showcases expertise in STEM, Geography, and Humanities from universities across the UK and beyond. Full post here: https://lnkd.in/enYF6WAa   Day 18: 3D Mapping 🏢 - Alexander Notley 3D maps truly captivate! This visualisation, created using BlenderGIS, highlights the density of convenience services across the UK. It beautifully illustrates the urban-rural divide using tessellation and aggregation of centroids to each square. Full post here: https://lnkd.in/e7Wm8B6c   Day 19: Typography 🖋️ - Kate McGoldrick Inspired by childhood adventures, Kate created a typography map of “Wild Cat Island” from Swallows and Amazons. A treasure map with a twist, it brings type to life while celebrating the nostalgic art of mapmaking. Full post here: https://lnkd.in/eQjwSAhG   Day 20: OSM (OpenStreetMap) 🚨 - Jemma W. For World GIS Day, Jemma mapped defibrillator locations (AEDs) and ambulance stations across the UK using OpenStreetMap data. This map highlights the vital role GIS plays in emergency response, such as directing ambulances to nearby AEDs in cardiac arrest cases. Full post: https://lnkd.in/e2wYKkWR   Day 21: Conflict ⚽ - John Platt John explored the iconic Merseyside football rivalry by analysing club shop spend data. The map reveals which areas in Liverpool favour Everton or Liverpool FC, offering a fascinating look at regional loyalties and the insights transactional data can provide. Full post here: https://lnkd.in/eSyJstTQ   Day 22: Two Colours 🎄 - Ellie Brettell Christmas shopping habits take centre stage in this festive map! Using data from our Voice of the Nation survey, we identified regions in the UK where shoppers are ahead of the game, with over half of respondents already ticking items off their lists before November. Full post here: https://lnkd.in/esf5C4gP   💡 Stay tuned for more inspiring maps as we continue the challenge.   #CACIMapRelay #Mapping #Geospatial #30DayMapChallenge

🌍 We've kicked off the #30DayMapChallenge! Each day for the month of November, our team at CACI is sharing unique maps, exploring various themes from retail strategy to humanitarian data. Here’s a glimpse of our journey so far: Day 1: Points 📍- Kate McGoldrick Using location strategy, we mapped Sostrene Grene’s new store openings, projecting potential locations like Leeds, Bath, and Chester for their growth. Full post here: https://lnkd.in/eJWmCF-m Day 2: Lines 🌪️- Alexander Notley Tracking major tropical storms since 1950, our map visualises the paths and strength of Category 3–5 hurricanes. Full post here: https://lnkd.in/eudKS5Ba Day 3: Polygons 🐶- Wiktoria Wlodarczyk A dog-themed map of the South West UK’s canine population, based on postcode data from the Animal and Plant Health Agency. Dog lovers, this one's for you! Full post here: https://lnkd.in/e_J3dK9w Day 4: Hexagons 🚴♀️- Hayley Wagstaff Visualising London’s cycling-to-work patterns with a hexagonal grid map, highlighting the inverse relationship between Underground access and cycling commuter hotspots. Full post here: https://lnkd.in/e8ancReQ Day 5: A Journey 🏃♂️- Emily Clegg Mapping three years of running routes through London’s retail areas and showcasing how physical stores subtly influence online retail behaviour. Full post here: https://lnkd.in/epkjrfeS Day 6: Topographic Map of Snowdonia 🏞️- Lucy Cassidy Inspired by a challenging summer hike, this detailed map showcases Snowdonia’s complex terrain, essential for navigation and safety in rugged conditions. Full post here: https://lnkd.in/e2QGMNKv Day 8: Humanitarian Data Exchange (HDX) 📚- Alice Church A powerful map based on the Education in Danger dataset, highlighting attacks on schools and the daily risks faced by students worldwide. Full post here: https://lnkd.in/eCZFEUXe Check out each post and stay tuned for more maps as part of our #CACIMapRelay!

🏡 In our latest blog, we dive into the potential of grey belt sites to significantly impact the UK's housing landscape. With over 14,000 grey belt sites identified across England and Scotland, there's the capacity to build more than 524,000 new homes—a critical step toward achieving the government's ambitious goal of 1.5 million homes in the next five years. 36% of home movers live within 2 miles of grey belt sites, making this strategy highly relevant for where people are already looking to relocate. Grey belt development could offer affordable housing options to underserved groups like “Limited Budgets” and “Hard-Up Households,” ensuring a more inclusive housing future. Check out our full post to explore how grey belt land can transform the housing market and address the needs of a growing, mobile population. ▶ Read here: https://lnkd.in/eSK4XgDU #GreyBelt #AffordableHousing #UrbanPlanning #UKHousing #HomeMovers

🎬 Cinemas bounce back with Marvel and school holidays! August was a blockbuster month for Vue Cinemas, with sales rising 11.8% YOY, outpacing the 4.9% growth seen across the broader Participation Leisure category. The surge was driven by an 11.5% increase in transactions—marking the first positive growth for the chain since December 2023. The latest Marvel release, Deadpool & Wolverine, which hit theatres at the end of July, dominated box office sales and played a significant role in boosting foot traffic. Combined with the school holidays, it gave cinemas a much-needed lift. Want to know more? Reach out to us at info@caci.co.uk to get the latest insights from our monthly Brand Dimensions Report! 📊 #LeisureTrends #Movies #RetailAnalysis #Cinema #BusinessGrowth #MarvelMovies

Not all pubs and bars struggled this summer holiday! 🍻 While the overall sector saw a 6.4% year-on-year decline in August, BrewDog bucked the trend with a 13.4% sales increase and a 16.2% rise in transactions. One key driver? Live sports! BrewDog’s venues, like BrewDog Waterloo, benefitted from the return of the Premier League in early August. ⚽ Curious to know more? Reach out to us at info@caci.co.uk to get the latest insights from our monthly Brand Dimensions Report! 📊 #LeisureTrends #PubsAndBars #RetailAnalysis #LiveSportsImpact #BusinessGrowth

𝐓𝐡𝐞 𝐡𝐨𝐮𝐬𝐞𝐩𝐥𝐚𝐧𝐭 𝐡𝐚𝐯𝐞𝐧 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐧𝐞𝐢𝐠𝐡𝐛𝐨𝐮𝐫𝐡𝐨𝐨𝐝 🌱 Recently exploring Richmond high street, I came across Dobbies Garden Centres ‘Little Dobbies’ small store format ✨ A garden centre brand situated on a high street, to me, is the perfect pairing - and it’s certainly a houseplant haven 💐 Walking into the store, it’s incredibly easy to forget you are on a bustling high street, with a beautiful array of plants left, right and centre However the offering doesn’t stop there: 🌵an array of houseplants, all shapes and sizes - with a buy 3 get 1 free offering advertised throughout 🍄🟫 a ‘grow your own mushroom’ section, potentially inspired by Jeremy Clarkson’s success on Clarksons Farm 🐶 a section for our furry friends, mainly dog toys and small treats (handy for carrying home) ✉️ gifts, books, cards, fragrances, amongst plant accessories such as funky pots and water feeders ☕️ cleverly located at the till, they have a coffee machine, allowing you to fill your coffee need whilst buying a new potted plant (quite frankly, the dream!) I was surprised by just how much they managed to fit in a small format store, however the store layout prevented the store from feeling overwhelming With 6 Little Dobbies currently, it will be interesting to see where the brand decides to open next But this is a great example of a brand tweaking their store format to cater for a high street location ✨ CACI Ltd #locationintelligence #retail #storeformat #sitevisit

💡 For every industry, the rapid pace of changing consumer needs, desires, and behaviours is driving an increasing need for the adoption of data driven decisioning. With more data at our fingertips than ever before, and an abundance of tools available to help you put that data into action, there has never been a more opportune time to put the customer at the heart of your organisation. In our recently release Data Summit On Demand video series, Data, Technology and Marketing leaders across multiple industries share how they are leveraging powerful data, insights, and technology to set the new standard for customer experience. ➡️ Watch it all here: https://lnkd.in/edKRAuQs #DataSummit #Innovation #DataDriven #AI #Technology #BusinessGrowth #DataArchitecture #ConsumerInsights #CACI

In the logistics industry, perfecting home deliveries while cutting costs and achieving operational efficiency is not met without its challenges. Having access to up-to-date address and premise level data will help your drivers take the shortest and most time efficient routes. From address geocoding to optimised planning, CACI Ltd's latest whitepaper explains how you can plan and enhance home deliveries through data and technology. 👉Download now: https://lnkd.in/dxN42Kjk #logistics #logisticsoperations #homedelivery #lastmile #innovation #data #technology #delivery #costreduction #planning #routeoptimization #routes #effeciencies