UCAS for Providers

In 2024, a higher proportion of students reported that their parents influenced their university decisions. For those missing out on Firm or Insurance choices, 43% turned to their parents first after finding out they needed to use Clearing. In our latest webinar, hosted by Kyle Campbell, we explored how parents and advisers shape Clearing outcomes, and how the University of Nottingham is engaging them effectively. What contributed to Nottingham’s approach stand out? 📊 While many universities include parents in their Clearing strategies, Nottingham goes further. They run tailored email campaigns and targeted ads specifically for parents, ensuring their messaging resonates with families. By leveraging insights and focus groups, they understand that Clearing is often a shared decision, and they tailor their campaigns accordingly. 💡 The result? A smarter Clearing strategy that influences both students and their parents or guardians. 👨👩👧 Make 2025 your best Clearing yet, visit our dedicated Clearing webpage to watch the webinar playback in full, and check out our 2025 Clearing solutions. 🔗

 “I would say Clearing has made me the person I am today” ✨ Clearing isn’t just a process; it’s a transformative moment in the student journey. 🎓 Hear directly from students as they share their Clearing experiences and how it helped them find their path. Clearing is no longer a last-minute option. ⏳ It’s now a deliberate part of the student decision-making process. 📅 Students are planning earlier than ever, with 67% researching before August. 📱 41% used social media to explore options, up from 35% in 2023. 🌐 Trusted platforms like UCAS.com are essential, with 62% visiting it before Results Day. Engage with your future students on the platforms they use most. A transparent Clearing process can empower them to navigate their journey with confidence. 🔗 2025 Clearing solutions: https://lnkd.in/eHt8Tm_C #Clearing2025 #UCASInsights #StudentEngagement #UCAS2025 #HigherEducation

Are you planning your 2025 Clearing campaigns?   In our recent webinar, hosted by Kyle Campbell with insights from the University of Nottingham team, we uncovered how transparency, actionable strategies, and early planning can boost confidence and engagement. Catch up on the session to discover:  📩 Proven strategies that achieved a 61% open rate and 6.4% click rate on Results Day emails.  🔢 Data-driven insights, including a 15% increase in students using Decline My Place and early Clearing research trends.  📜 Actionable recommendations to position Clearing as a positive opportunity, engage parents effectively, and plan early for success. Whether you're gearing up for 2025 or looking to optimise your Clearing campaigns, this session is packed with inspiration and practical takeaways. Watch the playback here https://lnkd.in/eHt8Tm_C  Stay tuned - we’ll be releasing the complete 2025 Clearing Inventory soon! #Clearing2025 #ClearingInsights #UniversityofNottingham #HigherEd #HigherEdMarketing

Are students getting the Clearing information they need? 🤔 While student satisfaction with Clearing information remains high, 17% of students still felt something was missing. During our December webinar, Dave, Jo, and Kyle explored these gaps and uncovered key areas where universities and colleges can provide more clarity for students in Clearing and beyond: 🔍 Timeframes & Next Steps - When will decisions be made? 🏠 Accommodation Info - Costs, availability, and booking processes. 📚 Course Details - Timetables, start dates, module info, and graduate stories. 💰 Student Finance - Impacts of Clearing on applications, plus bursary and scholarship options. 💡 How will you support your future applicants this year? Ensure your Clearing content strategy is: • Clear - Provide precise information about next steps and timelines. • Engaging - Address key concerns like accommodation and finance. • Student-Centered - Focus on delivering the details that matter most. 🎥 Visit ucas.com to watch the full webinar for actionable insights and learn about our 2025 Clearing solutions. Let's make next year your most successful yet! https://lnkd.in/eHt8Tm_C

Don’t miss out on our upcoming webinar on January 9 at 14:00 Join Kyle Campbell (Education Marketer) and the University of Nottingham as they reveal how their 2024 Clearing campaign drove great results - and how you can do the same in 2025. What you’ll learn ◼️ Proven strategies: Timely messaging and student engagement tactics that work ◼️ Real-world success: Discover the University of Nottingham’s 2024 Clearing wins ◼️ Data-driven insights: Respond to students who research Clearing earlier every year ◼️ Actionable tips: Refine your approach and better support prospective students Register now and get a head start on your 2025 Clearing success: 👉 https://lnkd.in/ewRm8_Th

With 2025 Clearing preparations well under way, now is the time to think ahead. Ensure your content strategy is accessible, engaging, and evergreen to stay ahead during Clearing.    In our latest Clearing webinar, Dave Penney, Jo Richards, and Kyle Campbell discussed the growing need for HE providers to meet students where they are - on the platforms they rely on most during Clearing.   Key insights discussed:  ◼️ 41% of students use social media to search for Clearing options, up from 35% in 2023, showing the demand for instant, accessible information.  ◼️ TikTok leads the way, with 21% of students turning to it for Clearing guidance.  ◼️ Instagram follows closely at 19%.   However, 59% of students are not turning to social media for their Clearing research. So, how are you reaching those students? 🔹 Is your Clearing webpage accessible year-round? 🔹Are you sharing Clearing info across key channels, including social media? 🔹How quickly and effectively are you responding to enquiries compared to competitors?   Now is the time to think ahead. Watch the full webinar for actionable insights and discover our 2025 Clearing solutions to make this year your most successful yet. 👉 https://lnkd.in/eHt8Tm_C

As we wrap up another successful year, we wanted to take a moment to wish our customers a very Merry Christmas and a Happy New Year. 🎄 Thank you for all your support throughout 2024. We’re looking forward to working with you in 2025. ✨ If you need to contact UCAS during the festive period, please visit https://lnkd.in/efEyEJG7. Here’s to another bright and successful year ahead! 

We’re excited join the Unibuddy Spring Roadshow in 2025🚀 Unibuddy will be visiting London, Edinburgh and Manchester in early 2025, for a series of free professional development and networking events. 📍🌍 This is a fantastic opportunity to connect with peers, exchange ideas, and spark innovation in empowering students. Plus, you'll hear our success stories and insights into our incredible partnership with Unibuddy. These events are not to be missed, but spaces are limited, so don’t miss your chance to join us at one of the locations. We look forward to seeing you there🎓🌟

🎯 Clearing Campaigns That Moved the Needle 📅 Date: January 9, 2025 ⏰ Time: 14:00 🎙️ Speakers: Kyle Campbell, Education Marketer & University of Nottingham   Clearing is evolving. 📈 Did you know that 20% of students started researching their Clearing options before October of the previous year? 💡 It’s clear that our strategies and tactics to engage students must adapt to this changing behaviour. Join Kyle Campbell, founder of Education Marketer, and the University of Nottingham as they share the standout success of their 2024 Clearing campaign. Together, we’ll uncover the key drivers of their results and provide actionable insights to inspire your 2025 campaigns. What you’ll gain: ◼️ Proven strategies: Master effective messaging, timing, and student engagement tactics that deliver ◼️ Standout insights: Hear what set the University of Nottingham’s 2024 campaign apart. ◼️ Data-driven planning: Leverage the latest Clearing insights to inform your next steps. ◼️ Practical actions: Refine your approach and emotionally support students better.   Whether you’re seeking fresh data or creative inspiration for your 2025 Clearing campaign, this webinar is packed with actionable takeaways. Sign up today: https://lnkd.in/gCPC3btP

📞 Instant, immediate, two-way conversations – which channels do students rely on during Clearing? At last month's Student Mindset Conference, Jo Richards, our Senior Insights Lead caught up with Kyle Campbell. Together, they discussed how some students are using communication channels when seeking reassurance and clarity – whether in the run-up to Clearing or on the day itself. Phone calls, WhatsApp, and messaging apps may not be the most widely used, but they’re crucial for those who are looking for: ✅ Real-time responses ✅ Immediate connection ✅ Reassurance from a real person answering their questions These channels become even more important during students' research stages and in those critical moments leading up to and during Clearing. 🤔 Want to discover how you can better support students throughout Clearing and connect with them more effectively in 2025? 🔗 Explore our 2025 Clearing solutions – with insights from past webinars, and our 2025 packages 👉https://lnkd.in/eHt8Tm_C