Is your company productwashing?
How most tech organizations became the real imposters in the product world
The tech industry continues to struggle with getting product management right. In an uncertain market, PMs face higher firing rates than any other role, as more and more companies are announcing they’re eliminating PMs altogether.
Despite the awareness on product management reaching all-time highs, with a wealth of resources available and many great product managers out there, companies are still operating in the exact same fashion. PMs, product leaders, and founders I talk to daily lament the very same challenges companies faced 10 years ago. Wonder why this is happening?
Back to basics, what product management really is
Product management is a business function, and it can exist only at an organizational level, if the company decides to build that function and how it chooses to implement it. To understand if a PM and their team are doing product management right, we first need to zoom out and assess if the entire company has properly established a product function.
This is why I’ve been insisting for a few years on having a clear and actionable definition of product management, a single sentence that helps draw the line between…
