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Your 2025 B2B GTM Strategy: Playbook to Build a Predictable Pipeline
The pressure is on to create a consistent, predictable pipeline. But knowing what buttons to push isn’t always straightforward. If you're starting to think...
From INBOUND to Impact: The 2025 Playbook for Revenue Team Alignment
The B2B buyer journey is a complex, winding path. Buyers bounce between stages, consult multiple sources, and weigh countless options before they make a...
B2B Marketing Lessons from Ryan Reynolds
Why B2Bs Needs More Empathy and a Human Touch: Highlights from INBOUND 2024 When Ryan Reynolds took the stage at INBOUND 2024, the audience expected...
Breaking Down the Gates: A CMO’s Journey to Content Freedom and Skyrocketing Demand
In a bold move, Chuck Moxley, CMO of Blue Triangle, has thrown open the gates to his company's content library. The result? A staggering 265% increase in...
B2B CRM Implementation: A CMO’s 20-Point Strategic Guide
Is your B2B company considering a new CRM system? Your strategic oversight as a CMO will be crucial for the success of this initiative. This B2B CRM...
Why We Switched from SharpSpring to HubSpot for B2B Marketing
As a B2B demand agency, Vende Digital constantly evaluates the tools and platforms that best serve our clients' needs. Recently, we decided to switch from...
How to Execute Your ABM Strategy with HubSpot
In our previous blog, we explored how to build a strong foundation for Account-Based Marketing (ABM) using HubSpot. Now that you've identified your target...
Building a Strong ABM Strategy with HubSpot
Every B2B marketer knows that Account-Based Marketing (ABM) can revolutionize how they engage with top-tier accounts. ABM can translate into shorter sales...
Putting the Buyer First: Implementing Buyer-Centric B2B Email Campaigns
Welcome back to our deep dive into the world of buyer-centric B2B email marketing. In the Part 1 blog post, we explored the evolution of email marketing...