Profit from Advice Trusted by CXOs and BODs VisionEdge Marketing

Achieve Your Growth Goals Despite a Challenging Environment

Feeling the pressure to meet or surpass growth plans? In an era of disruption, strategy is more important than ever. Companies in all industries and of all sizes are facing fierce challenges that require a rapid and quality implementation of one or more of these strategic initiatives to turn growth challenges into optimized opportunities. The most requested advice centers around these growth goals. We can help you achieve your goals, to:

Craft a Winning Growth Strategy
Deepen Customer-Centricity
Evaluate and Expand Markets
Accelerate Innovation
Strengthen Competitive Positioning
Boost Performance & Measurement
Unlock Ecosystem Opportunities
Optimize Data & Analytics
Implement Operational Excellence
…and more

What Sets Us Apart

Do you need strategic growth advice in these areas but don’t want to commit to long-term consulting projects, pay high hourly fees, or be forever dependent on consultants? Even for strategic initiatives you can break free from these expensive delivery and dependence models as our customers have done.

All while profiting from growth advice proven over 25 years with 300+ companies worldwide.

We’ve broken the mold by offering a unique model: inquiry-based expertise, not bound by a project or the clock, and focused on knowledge transfer, equipping you for your current and future initiatives. A more accessible and affordable model. Delivered by our Co-founder, President, award-winning author, and sought-after speaker – Laura Patterson. Because she loves sharing her expertise to help companies of all sizes achieve sustainable, profitable growth.

Ready to manage the project yourself with a trusted advisor to answer questions along the way? Let’s take the first step with a discovery call.

Schedule a Free Conversation

Our Purpose: Set You Up for Success

CXOs and BODs turn to us to help them achieve their growth goals by tapping into our expertise and skills to address these challenges and make more confident decisions. Our growth advisory services provide best-practices answers, customized to your business, to strategic initiative questions like these:

What is the best way to achieve our goal and why?
How do we accomplish our goal, including how to get started and the sequence of steps?
What potential risks might need to be managed?
How should we measure success?
… and more

The overarching purpose of advisory services: Set you up for success!

I have a question

Organizations Who Trust VisionEdge Marketing

More Customers

Solving your most difficult problems needed to drive growth, create value, and improve performance. But don’t take our word for it, see what our customers have to say!

View Customer Case Studies

“We wanted a firm with technology experience, a firm that could blend marketing and technology, someone who understood … had expertise in both strategy and measurement. VisionEdge Marketing had the experience and expertise [we] needed.”

Benjamin Tosado

SVP Digital Transformation – Conquest Cyber

“We now have a set of quantifiable outcomes on which to build a more strategic, measurable plan and a set of metrics for the dashboard.”

Darren Bridges

President – Safe Systems

“I have worked with Laura and the VisionEdge Marketing team on various projects at several companies. Each time a key benefit was how they helped us take a more fact-based customer insights approach. As a result, whether it was new markets to pursue or how we were marketing organization marketing, we were able to make decisions with more confidence…”

Natalie Putnam

Chief Executive Officer – DeliveryCircle

“Reviewing the competitive positioning was very valuable. The entire process fundamentally shifted our thinking and changed our approach to the market. We were able to get to a value proposition sales model instead of a feature-sell. We closed two very large deals far more quickly than we had in the past because of the work we did around the product and the messaging platform.”

Rick Johnson

CEO – Amicus

“I’ve worked with Laura since 2012 on several projects associated with Operational Excellence, performance measurement, and data chain improvement. Laura’s commitment to driving customer-centric success outcomes is a key differentiator. She enabled us to identify opportunities for continuous improvement, define outcome-based metrics and data chains to achieve them, as well as learn from best practices… “

Jay Verellen

General Manager, Additive Manufacturing – Infrastructure Business Group — Kennametal

“Every CFO and member of the C-Suite expects marketing to be able to prove its value and impact. Often marketers need guides on this journey. When it comes to assessing and improving your marketing accountability, VisionEdge Marketing is one of the best and most established guides.”

Dave Bucco

Principal – Veltro Advisors

“I have worked with Laura (and VisionEdge Marketing) for the past 20 years in multiple software companies… I have no reservations in recommending Laura or VisionEdge Marketing to any company who needs to build, fix, or optimize… processes, and results.”

Gerardo Dada

CMO – DataCore Software

“The Marketing outcomes surpassed our expectations and Laura laid the strategic foundation for our success going forward. We’re an organization that values data and the proof is really in the numbers.”

Toney Jennings

CEO – Everything Blockchain

View Customer Case Studies

Growth Advisory Areas of Expertise

Our firm has deep roots in creating growth strategy outcomes, enabling customer-centricity, developing performance and operational excellence, and leveraging data-driven insights. We provide growth advice you can trust and implement confidently in these 4 key business areas:

Growth Strategy:

FroCreate a strong connection between strategy, positioning, and messaging and customer-centric plans to make well-informed decisions about target markets, customers, channels, touch points and content investments.nt Content Here

Growth Strategy:

Develop growth strategies that focus on solving customer problems and creating customer success.?

Vision > mission > planning > new market entry > scenario analysis > alignment > and more.

Learn More

Data-Driven Insights

Be confident in your decisions now, and understand the “what if’s,” so you can be prepared for future market changes. Make fact-based, strategic decisions about your customers, competitors, market, and solutions.

Data-Driven Insights

Make fact-based, strategic decisions about market elements: customer acquisition, retention and growth; the customer journey; segments; ecosystems; and competitive intelligence.

Personas > journey maps > segmentation > market and customer research > competitive intelligence > and more.

Learn More

Customer-Centricity

Know your customers’ needs, preferences, where they are, how they buy, and why. Meet and create solutions that enable their success. Create sustainable relationships.

Customer-Centricity

Apply actionable data-driven insights to enable your customers to success and achieve a competitive advantage.

Personas > customer journey maps > touchpoints effectiveness > segmentation > customer advisory programs > and more.

Learn More

Performance and Operational Excellence

Growth takes stellar performance management and operational excellence. Excellence in processes, systems, tools, and measurement. These are needed to improve customer engagement and conversion and provide the insights needed for critical business decisions.

Performance and Operational Excellence

Create sustainable improvement within your organization by optimizing business processes and systems to produce results and customer value more consistently and efficiently than your competition.

Process mapping > metrics > dashboards > analytics and data models > performance standards > and more.

Learn More

Gain market traction with
Fast-Track Your Business

Buy the Book

Fast Track Book Image, Profit from Trusted Advice

# Smart Business Blog

Avoid Being a Statistic: Listen to the Data
The importance of relying on data—rather than gut instinct or experience—cannot be understated when it comes to business decision-making. Just ask Kodak, Nokia, Blockbuster, and Yahoo—companies that ignored data analytics with disastrous results. Discover the six types of data your company needs to collect to ensure its business strategy is based on customer-centric data-driven decisions.
5 Best Practices to Grow an Extraordinary, Customer-Centric Business
Like a forest, your business must be carefully “seeded and watered” to ensure long-term growth. Are you employing these five best practices—focusing on innovation, operational excellence, performance management, nurturing talent, and more to build an exceptional, customer-centric business?
Massive Action Leads to Business Growth, Innovation, and Operational Excellence
Massive action, rather than merely massive activity, is required to secure the long-term business success you strive for. Discover three ways massive action unlocks operational excellence, innovation, and growth and why it needs to be an important part of your strategic planning.