INVEST IN YOUR TEAM'S SUCCESS WITH INTERACTIVE WORKSHOPS
The nature of work and careers is changing fast. Roles are becoming obsolete, there is more cross-functional teamwork, and the skills required for business success are ever-evolving.
Per Visier, 32% of employees who changed jobs within the past year did so to learn new skills. Research by the Society for Human Resource Management suggests that replacement costs can be as high as 50%-60% with overall costs ranging anywhere from 90%-200%. Per Deloitte, organizations that adopt a skills-based approach are 63% more likely to achieve business results. To achieve their top and bottom-line goals, smart businesses are increasing their investment in skills training.
Why Engage Laura to Facilitate Your Workshop?
- Guarantee. Laura’s interactive workshops are fast-paced, practical, roll-up-your-sleeves, collaborative work sessions that range from 1/2 to 2 days. At the end of each workshop, you will have built the required skills and have a reusable blueprint to guide your next steps.
- Decades of Growth Success. Growth has been in Laura’s DNA since the age of nine. She brings 25+ years of experience accelerating profitable growth for 300+ companies of all sizes worldwide.
- Extraordinary Subject and Knowledge Transfer Expertise. Laura has written 4 books and hundreds of growth-centric white papers and blogs. A 12-time awarded thought leader, she is also a sought-after worldwide speaker in all knowledge transfer venues.
- Commitment to Excellence. Laura is always up for a challenge. She is a goal-getter who customizes workshops to your needs. Laura knows what it takes to win in any business cycle. She transfers that commitment and energy to her audiences.
“Before VEM’s workshop, our thinking was very tactical. Now we have some tools to help us be strategic and measure our contribution to the business.” Jerry Levy, former Vice President of Marketing – BAX Global
OUR MOST REQUESTED WORKSHOPS INCLUDE:
- Create a Growth Strategy That Actually Works
- Prepare for Growth “What Ifs” via Scenario Analysis
- Construct a Measurable, Customer-Centric Growth Plan
- Choose Your Best Market & Customer Segments
- Guide Your Growth with Customer Journey Mapping
- Optimize Engagement and Experience Touch Points
- Craft Competitive Positioning and Messaging Across the Customer Journey
- Build a More Powerful, Insightful, and Actionable Performance Management Dashboard
- Align Sales and Marketing with Pipeline Engineering
- Prove Your Value with Marketing Accountability
”The workshop facilitated by VisionEdge Marketing helped our team achieve the perspective required to improve our dashboards, planning, prioritizing, target setting, and reporting processes to ensure that our tactical and strategic investments have a direct and visible connection to the overall business objectives.” Jared Montblanc, former Marketing Director Planning & Insights – Nokia NA
KNOWLEDGE TRANSFER. SKILL BUILDING. HANDS-ON.
Create a Growth Strategy That Actually Works
Stagnation, missed opportunities, and the inability to compete and attract investors are just four of the dangers associated with a poorly developed and executed growth strategy.
Prepare for Growth "What Ifs" via Scenario Analysis
Don’t jeopardize your future by being unprepared for market changes that may leave you in the competitor’s dust.
Construct a Measurable, Customer-Centric Growth Plan
The customer expectation bar is always rising. Competitors can chip away at your markets. Customer-centricity is the Only Way to achieve sustainable, profitable growth. Plan with the end in mind.
Choose Your Best Market & Customer Segment Opportunities
De-risk your segmentation decisions. Even large companies fail at segmentation, losing $Ms and $Bs. Don't let this be you.
Guide Your Growth With Customer Journey Mapping
Without a highly effective customer journey map your prospective customers may defect to competitors who have a more effective map and can better glean the insights needed to optimize their journey
Optimize Engagement and Experience Touch Points
If you don’t optimize touch points, it’s likely that customer engagement and experience will be negatively impacted, ultimately dragging down your brand, revenue, and competitiveness.
Craft Competitive Positioning & Messaging Across the Customer Journey
Don't let your competitors define you. Customers consider 2-4 brands during their purchase decision process. Make sure they choose you.
Build a More Powerful, Insightful, and Actionable Performance Management Dashboard
Without an effective dashboard, you will likely miss important trends and insights needed to make course adjustments and the best decisions. Don’t let your dashboard be the weakest link in achieving your growth goals.
Align Sales and Marketing with Pipeline Engineering
Achieve the ever-elusive alignment between Sales and Marketing. All too often there is friction between the two functional organizations tasked with generating revenue. It doesn’t have to be dysfunctional.
Prove Your Value Via Marketing Accountability
Marketing budgets are constantly on the chopping block when sales dip, even though this is the time when increased investment is needed. You can fend off the cuts and deliver on the promise of marketing – a growth engine.
It's a privilege to serve our customers.
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