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Generation Z

Consumer Behavior Trends Indicate Beauty and Wellness Will Remain a Priority in 2025

Data shows that beauty products spark joy for today's shoppers with men outpacing women in spending.

A Look at the Major Travel Trends for 2025

Priceline, Fora Travel, American Express and Bread Financial look at how consumers will be traveling in 2025.

Today’s Experience Economy Is All About ‘Good Vibes’

Resy and The National Restaurant Association look back at the major consumer dining trends from 2024 and…

How Millennials and Gen Z Are Rebranding Consumer Behaviors

Credit Karma's Courtney Alev discusses the shopping trends that have staying power for today's young…

Gen Z Embraces AI for Customer Service, Yet Yearns for Human Touch in Complex Situations, Survey Reveals

New research from Five9 highlights the delicate balance companies must strike between automated solutions and…

The Top 25 Brands That Held Gen Z’s Attention in 2024

A new report by DCDX found that Amazon, Target and Sephora were in the top 25 brands by engagement and…

TikTok Shop Partners With Venmo Ahead of Black Friday and Cyber Monday

TikTok Shop announced its partnership with the U.S. mobile payments app for secure and seamless payments at…

Taylor Swift, Sabrina Carpenter, Charli XCX and Chapell Roan Are Cash App’s Top Mentions

Cash App's first-ever financial trend report examines peer-to-peer payments to decode spending habits and top…

American Express Deepens Ties With Formula 1, Announces Multiyear Global Payments Partnership 

The multiyear sponsorship expands upon last year's Americas region deal, making the company the official…

Spotify’s Report Finds Gen Z Craving Connection and In-person Experiences

The streaming service's latest Culture Next report looks at the younger generation's cohort attitudes based…

Gen Z are Forced to Miss Out on Big Social Moments, Pay Cycles to Blame

Fintech company Chime's recent study looks at how Americans, especially younger generations, are impacted by…

How 45-year-old Le Specs Became Gen Z’s Go-to Eyewear Brand 

The Australian label has maintained its resonance thanks to its consistent business strategy and creative…

Peeking Into the Values-driven Gen Z Mindset

In episode 48 of WWD Voices, host Arthur Zaczkiewicz learns how this digitally native generation differs from…

Parents Forgo Spending on Basic Necessities to Fund Back-to-school Spending 

A new study finds that parents are forgoing life's necessities to pay for their kids back-to-school, with…

Gen Z Sees Social Media as Cause for Overconsumption, Survey Shows

Young consumers who are fighting back against overconsumption have been "de-influenced" to purchase items…

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