EXCLUSIVE: Y/Project Is Closing
True Religion
True Religion Updates Retail Agenda, Sees Up to 150 Stores
Chief executive officer Michael Buckley discloses the brand's brick-and-mortar growth plans for this year and…
Megan Thee Stallion in True Religion’s Holiday Campaign
The lifestyle sportswear and denim brand is taking a 360-degree approach to spotlighting the rapper in True…
True Religion Develops a Blue Jean Meant to Shape Your Butt
True Religion has tapped fashion influencer Anastasia "Stas" Karanikolaou to star in its campaign.
WWD Recommends
True Religion’s Playbook Leans Into Sports, Music
Rapper and Grammy-winner Saweetie is the face of the brand's spring 2024 campaign.
Anti Social Social Club, True Religion Link on Collection
The two brands have tapped rapper Rich the Kid to be the face of the campaign.
True Religion’s Growing Faith in International Expansion
Developing a larger overseas footprint is a key component of the brand's strategy to eventually double its…
IMG’s New Virtual Client, Vernon Fronts Kenzo, Shu Qi Is the Face of Michael Kors
IMG Models has signed "alien influencer" Zlu, Vernon appears in Kenzo's fall campaign, Shu Qi makes her debut…
The Rap on True Religion
The denim lifestyle brand celebrates its 21st birthday with a nostalgic collection and rap music…
True Religion Enters Home Market
The popular denim and sportswear brand seeks to develop more fully into a lifestyle label.
True Religion Names Kristen D’Arcy as Chief Marketing Officer
The veteran of PacSun, American Eagle Outfitters and Ralph Lauren rounds out the brand's senior leadership in…
True Religion Fills Key Position
Jim Kushner, an executive with more than two decades' sales experience, has joined the sportswear and denim…
True Religion Bound for China
The pact with the Aurorae Group is a key component of True Religion's strategy to eventually grow from $250…
True Religion Names Tina Blake SVP of Women’s, Brand Image
It's a new role at the 20-year-old denim and sportswear brand to support aggressive plans to bolster its…
True Religion Partners With the Fashion Scholarship Fund to Help a Los Angeles Student
For the first time, True Religion signs on with FSF to help an underserved L.A. fashion student develop a…
True Religion’s Retailers Talk Shop
Retailers talk about what makes True Religion distinct.