SO, WHAT’S IN STORE
IN January 2025?

👀 More to come shortly…

Event key:

🟥 Interview
🩵 Presentation
🟣 Demo/workshop

ALL our sessions are interactive, so cameras on and get your questions ready to ask!

MARKETING & NEW BIZ MASTERMIND: The Power of Collaboration

⏰ 2pm, Tuesday 7th January 2025

For some agencies, collaborating with others can feel a bit strange. you want to do the work, and get the recognition that comes with it. But actually, collaboration is becoming a more and more powerful tool for both new biz and growth – and it’s something worth tapping into.
In this session, we’ll be delving deeper into two approaches to collaboration – partnerships and referrals – with Dave Plunkett, founder of Collaboration Junkie, and Gavin Willis, founder and CEO of Search Seven.
They’ll be sharing their experiences and insights on turning partnerships and referrals into reliable, and valuable, growth engines for their agency – and how you can do this too.

⏰ 2pm, Wednesday 8th January 2025

Another year, another year of AI developing at lightning speed. And as we look to 2025, the opportunities for agencies are endless – but only if you know where to focus.
Heather Murray, founder of AI for Non-Techies, will be joining us to talk about the latest AI trends to focus on for the new year. These include: the rise of DIY AI, the advancement of voice technology, bespoke tools, and more flexibility with AI tools.
Join us for this session, where Heather will help you work out where to go on your AI journey in 2025, and what the evolving AI landscape can do for you, your team, and even your clients.

⏰ 11am, Tuesday 14th January 2025

What’s the outlook for agencies in 2025? Our latest Agency Forecast report has all the answers you need.
In this online session, we’ll unpack all the challenges, wins and future trends for this year – and how they’ll impact agencies going forward.
Join us as we dive into the data, insights, and real-world stories from agency leaders like you. You’ll come away with a clear picture of where the industry is heading, what your peers are prioritising, and where your agency can thrive in 2025.

⏰ 2pm, Wednesday 15th January 2025

AI is everywhere, and for good reason – done well, it can transform the way agencies work. But jumping straight in without sorting out the basics? That’s a recipe for frustration, not innovation.
“Agencies want to put the cherry on top before they’ve baked the cake,” says Tom Wilson, an agency operations consultant. “You can’t layer AI on top of a business with broken or inconsistent processes and expect it to work. You’ll only create more problems.”
In this session, Tom will break down the foundational work agencies need to do before they implement AI tools, and share the practical steps that ensure AI doesn’t just patch cracks – but delivers real, scalable results.

⏰ 11am, Tuesday 21st January 2025

Agency owners are usually told to focus on growth, success, and the next big win. But what happens when things don’t go to plan? While it might seem like tempting fate, having a plan B, C, or even a plan D is an essential safety net for any agency leader.
Neil Adams, co-founder of Powerhouse, knows this more than most. “I’ve been the world’s biggest optimist,” he says. “The thought of ever considering how really bad it could get – you just don’t go there. But I wish I had.”
In this session, Neil will be talking candidly about his experience of near insolvency and redundancies – and how these experiences made him realise it’s best to overthink and plan for every outcome – all while maintaining an optimistic outlook on the future.

⏰ 11am, Thursday 30th January 2025

The recent Budget might not have been what agencies were hoping for – with rising National Insurance contributions, shifts in capital gains tax, and increasing cost pressures looming large. But according to Pam Phillips, co-founder of deJong Phillips, it’s not all doom and gloom.
“The tax changes are here, and it is what it is,” Pam says. “Rather than dwelling on this, instead focus on your business – on making more profits and growing – and let tax be an afterthought.”
If you’re trying to figure out how these tax and budgetary changes will affect your agency, this session will Pam will help you unpack it all – and help you figure out which steps to take next as we move ahead into a new year.