The Allure Best of Beauty Hall of Famers That Keep Winning Awards

The original Tangle Teezer completely changed not only the way we treat our hair when it's wet but the way we view hairbrushes. Sure, it may look like half of a giant, plastic jelly bean, but it turns out that's exactly what so many of us needed to get through our knotty hair — straight, curly, or in-between — without any discomfort. "It fits perfectly into your palm, which allows for less of the tugging that makes hair snap," hairstylist Tommy Buckett has told Allure of the four-time Best of Beauty winner. And while it may not look (or for that matter, be) as expensive as some of the more expensive pro-loved hairbrushes on the market, you have to admit, the huge array of colors it comes in just adds to how delightful it is to use.

Best of Beauty Awards: 4

It's almost the 20th anniversary of this eyelash curler's first Best of Beauty win, if you can believe it — and you should definitely believe it because it's absolutely worth making it the one in your makeup bag. This Kevyn Aucoin classic may not be one of the color-cosmetics products the brand is so celebrated for, but the fact that this tool has been around (and been winning awards) for so long shows just how iconic it is. We especially appreciate how its bright red pad makes it almost impossible to pinch yourself when you go in for the curl.

Best of Beauty Awards: 7

If the bronze bottle of Jergens Natural Glow Daily Moisturizer looks a bit trophy-esque, perhaps that's because it's surrounded by multiple Best of Beauty and Readers' Choice Awards. The long-time go-to self-tanner for people who are nervous to use self-tanner, the formula promises the kind of gradual build-up of color that doesn't feel quite as chaotic as a full-blown tan in a matter of minutes. "And just like the color is more subtle than that of the full-blown self-tanners you may be used to, so is the scent," says contributing editor Marci Robin. "Sure, brands have come a long way in masking that telltale DHA smell, but Jergens mastered that long before the rest, and it's only gotten more pleasant to use and smell in recent years."

Best of Beauty Awards: 8

Every self-tanner on Earth does its darkening with dihydroxyacetone (DHA), the chemical that prompts that faux golden glow. But somehow, St. Tropez has managed to make the customizable results of its Self Tan Express Bronzing Mousse the most convincingly un-faux — to the point that your staunchly pro-sunscreen friends might scold you for laying out in the sun. A three-time Best of Beauty winner, the advanced formula even wows scientists. "What's really impressive about this technology is that they've been able to show that every time you wash it off after an hour, you'll get a light, even tan, and so on for the rest of the shades," cosmetic chemist Jim Hammer previously told Allure. "From a chemistry perspective, this sort of consistency is a real achievement. And for people at home, being able to pick three shades from one bottle? That's a first."

Best of Beauty Awards: 3

Every colorist will tell you that your hair color can benefit from a gloss treatment, but not everyone wants to shell out the money for the extra salon treatment or be held responsible for doing a color gloss on their own. John Frieda Luminous Glaze Clear Shine Gloss has won numerous Best of Beauty awards because it's an affordable and foolproof way to give hair the kind of shine boost that fully fakes a color refresh, and you can do it all in your shower. "Once my hair dried, it was light and shiny and stupidly soft," former Allure associate editor Loren Savini says. "In the afternoon, when my hair weirdly starts to get frizzy, I still had salon-quality smoothness. And for added value: It seriously lasted all week, even after several washes."

Best of Beauty Awards: 7

For so many people, Neutrogena Body Clear Body Wash Pink Grapefruit was the first product that we ever used to address backne and other body breakouts; and for so many people, it's still what we turn to when things get bumpy below the neck. Its salicylic acid makes it a no-brainer, especially in the summer or after workouts, and its grapefruit scent has always been the exact amount of cirtrusy but not too sweet. No wonder it's won a literal handful of Best of Beauty Awards.

Best of Beauty Awards: 5

We should all be applying sunscreen every day — yes, even if we're going to be indoors nearly the whole day — the way we apply moisturizer every day. Aveeno makes multitasking super easy and — clearly, from the Best of Beauty awards it has racked up — effective with its Positively Radiant Daily Moisturizer SPF 30. This drugstore favorite goes beyond hydrating to provide broad-spectrum protection that lessens the likelihood of sun damage like discoloration; and all the while, it addresses existing discoloration with its proprietary soy complex.

Best of Beauty Awards: 5

While other brow conditioners and serums promise miracles, Revitalash RevitaBrow Advanced Eyebrow Conditioner has long delivered on exactly what we're hoping to see: healthier-looking, less brittle, and yes, seemingly fuller eyebrows. "It's allowed me to use much less pencil and powder than I used the month before," says research director Lori Segal, who adds that it feels genuinely pleasant to apply — no stinging or tingling, as you might anticipate from a product that encourages noticeable change. 

Best of Beauty Awards: 9

Bareminerals Complexion Rescue Tinted Hydrating Gel Cream isn't just an Allure editor and beauty expert favorite. In addition to its three Best of Beauty Awards, it has also impressed shoppers enough to win Readers' Choice Awards two out of the four years it also received the red seal. (We like to think that means you're listening. Thanks!) "It's safe to say that my dependence on foundation for evening out my skin tone has been totally replaced by a product that does everything it says and more," Allure contributor Amanda Bohnson said in her review of the mineral-based tinted moisturizer, which blends beautifully into your complexion (there are 20 flexible shades), hydrates like the dickens, and even provides SPF 30 broad-spectrum sun protection.

Best of Beauty Awards: 4

At first glance, if you didn't know what Color Wow Root Touch Up is, you might think it's an eye shadow or brow powder. But inside the easily portable compact is actually a multiple Best of Beauty award-winning gray-hair concealer like none other. "It's a pressed powder — in eight shades, from platinum to black — that comes with a small brush so I can pinpoint my grays and avoid my fancy salon highlights better than I can with a spray or loose powder," says executive beauty director Jenny Bailly, who adds that its finish is like real hair, so it never turns dull or stiff the way some sprays and hair mascaras do.

Best of Beauty Awards: 8

L'Oréal Paris True Match Super-Blendable Powder's Best of Beauty wins date back all the way to 2005, and it's still impressing drugstore beauty shoppers more than a decade and a half later. (Just think of how many other foundations have come and gone in that time.) It keeps wowing us with how strangely un-powdery (read: undetectable) it is, and if redness is one of your biggest frustrations, this pressed formula will become one of your biggest allies.

Best of Beauty Awards: 7

We're devastated every time a little of Make Up For Ever HD Microfinish Powder super airy particles land anywhere other than our face because that's a tiny bit of blurring, light-diffusing magic that our skin is missing out on. But what does reach our complexions does wonders, somehow turning invisible as it visibly minimizes pores and lines. It has won several Best of Beauty Awards since its first in 2008, and we're just grateful that Make Up For Ever keeps putting it out.

Best of Beauty Awards: 6