21 Best Purple Shampoos and Conditioners for Icy-Blonde Hair

Pureology's Strength Cure Blonde Purple Shampoo is a blonde-toning version of its 2022 Allure Best of Beauty-winning formula that bleached hair and natural blondes alike will enjoy. It's one of the best shampoos for color preservation since it's formulated without pigment-stripping sulfates and its ultra-violet color ensures that brassy hair stays at bay.

Sure, Dae's Violet Hour Purple Shampoo has a purple pigment to minimize brassiness between toning appointments, but the beauty of this shampoo is that it goes beyond its color-balancing properties. On top of its tone-correcting benefits, you'll notice your hair becoming softer and shinier with each and every lather — that's all thanks to its conditioning properties from nourishing ingredients like moringa leaf extract, quinoa protein, and cactus flower extract.

Go ahead, splurge on your hair and treat it with Shu Uemura Yūbi Blonde Anti-Brass Purple Shampoo — we promise you won't regret it. This brass-busting shampoo removes yellow tones for a cool-blonde finish straight out of the shower while white peony extract provides moisturizing benefits.

Give your bleached, highlighted, or natural color the deep reset it needs with L'Oréal Paris's EverPure Sulfate-Free Anti Brass Purple Mask Treatment. In just five minutes once every week, the sulfate-free formula's hibiscus and purple pigments go to work, targeting brassiness and deep-conditioning hair — so it looks just as fresh as it did when you stepped out of the salon. 

Sulfate-free formulas are perfect for sensitive scalps since sulfates "can over-strip the skin of oils, which can leave it dry and prone to allergic reactions," cosmetic chemist Ron Robinson previously told Allure. 

When your hair is feeling drier and more brittle than a tumbleweed, break out Amika's Bust Your Brass Cool Blonde Shampoo to relieve it. This heavy-hitter is infused with amino acids to mimic a keratin treatment-like finish — so expect a glossier sheen and tamed-down frizz. Amika's toning shampoo also has a vibrant hue to combat brass and maintain your color's salon-fresh finish. 

Its pigment is technically neon purple, but we'd consider it phthalo blue, so brunettes may want to check it out for combating brass and maintaining a salon-fresh vibrance.

Leanna M., a colorist and member of The Coily Collective at Riccardo Maggiore Salon in New York City, recommends the Kératase Blond Absolu line — specifically the conditioners and leave-ins — for curly girls. It "helps defy brass on a weekly basis while replenishing your hair," she says, which can be attributed to a hefty dose of hyaluronic acid. The overnight leave-in serum (pictured above) "gives you that daily shot of platinum to make your hair always look lively," she points out.

Both blondes and brunettes can enjoy the color-toning results of Kristin Ess' The One Purple Shampoo. This shampoo can cut brass with ease, thanks to its intensely deep violet shade. Due to its very deep color, cool-toned blondes (i.e. platinum and peroxide shades) can feel free to use this shampoo every time they shower, but golden blondes may want to use this opaque formula only when brassiness is noticeable.

Matrix's Total Results Unbreak My Blonde Sulfate-Free Strengthening Shampoo is part of a collection that also includes a conditioner and leave-in treatment, which claims to leave hair three times stronger when used altogether. But, even if you just use the shampoo, you're bound to see damage-repairing results. This particular formula contains citric acid (a type of alpha hydroxy acid of AHA) to reinforce weakened hair bonds and maintain a healthy scalp.

Ogx's Blonde Enhance + Purple Toning Shampoo harnesses purple fig and iris to color-correct yellow tones and extend the longevity of your color for just $10 — a pretty impressive feat if you ask us. This drugstore gem also infuses your hair with hydrolyzed keratin for an extra dose of strengthening. Bonus? It smells absolutely incredible, thanks to notes of blood orange, papaya butter, and coconut milk.

"As a professional colorist, I always want to provide my clients with tools that will help them maintain their color in between salon visits," explains Los Angeles-based colorist Justin Anderson, who works with Jennifer Aniston, Gwyneth Paltrow, and Margot Robbie. "For anyone who has blonde, gray, or white hair, this dpHue Cool Blonde Shampoo is a must. It’s formulated with deep violet pigments that neutralize yellow tones and brassiness while gently cleansing the hair.”

Like the "mask" in its name implies, Verb's Purple Toning + Hydrating Hair Mask goes all-in with nourishing ingredients like açai, sunflower seed, and pro-vitamin B5 that leave your hair softer, smoother, and more luscious than before. Violet pigments, of course, swoop in to take care of brassy tones in blonde, gray, and silver hair. While you can leave this treatment in your hair for up to 20 minutes (and as little as five to seven minutes), it's always a good idea to patch-test first.

Clairol's Professional Shimmer Lights Conditioner is a "tried-and-true staple that has been around for decades and is a part of many colorists' personal kits," says colorist Kadi Lee, who is based in Los Angeles and works with Julia Roberts, Amber Valletta, and Suki Waterhouse. "The formula isn't too harsh and is pleasant-smelling. And for the cost-conscious, it gives you the most bang for your buck.”

Infused with hair-strengthening and shine-boosting ingredients like argan oil, keratin, and ginseng root extract, Madison Reed's Color Therapy Color Depositing Hair Masks are five-minute conditioning treatments that can be used in-shower two to three times per week in place of conditioner. While there are five shades in all, Perla (pictured above) specifically adds violet tones to neutralize brassiness in blonde or highlighted hair. 

Nikki Ferrara, colorist and founder of Nikki Ferrara Hair Color in New York City, recommends Davines' Alchemic Shampoo (and Conditioner) in Silver. "It's great for removing unwanted yellow tones on blonde hair," she tells Allure. It's also infused with vitamin B to deeply moisturize hair and restore it with a healthy-looking, shiny finish.

Infused with a blend of Brazilian blackberries, French apricots, and Tahitian vanilla, Beachwaver's BRB Blonde Purple Shampoo smells like hair-care heaven. But the real kicker? The 2020 Best of Beauty-winning Beachwaver duo (the complementary conditioner also won) eliminates brassy tones and brightens blonde tones with utter ease. Coconut oil and shea butter restore moisture and special bond multipliers (which rebuild the internal bonds of your hair follicle) strengthen your hair, so it'll look healthier than you thought possible.

Jaxcee, colorist and founder of The Coily Collective currently at Riccardo Maggiore Salon in New York City, says that Pravana's sulfate-free The Perfect Blonde Shampoo is "not drying like a lot of the old guard." That's all thanks to a nourishing lineup of amino acids and jojoba, sunflower, and coconut oils. From the same line, she also recommends The Perfect Blonde Conditioner and Masque, especially for double-processed blondes. 

This budget-friendly duo, John Frieda's Violet Crush For Blondes Purple Shampoo and Conditioner, deposits crushed violet pigments to help color-treated or highlighted blonde hair look cooler and brighter in as little as one use. That's pretty impressive. Plus, glycerin keeps hair looking moisturized and healthy.

Moroccanoil Blonde Perfecting Purple Shampoo is formulated with deep violet pigments to counteract unwanted yellow and orange tones in blondes, lightened brunettes, and gray hair, making it an ideal option for at-home color upkeep. Like the rest of the brand's beloved products, this shampoo is infused with antioxidant-rich argan oil to repair dry hair and seal cuticles.

Joico's Color Balance Purple Shampoo and Conditioner have the "perfect amount of pigment in it without leaving any purple in the hair," explains Los Angeles-based salon owner Larisa Love. "I also love that it leaves the hair shiny and healthy — not dry."