The Best Eyebrow Grooming Wax for That Full, Fluffy Brow Look
When you want your eyebrows to have that gravity-defying fluffy look, sometimes a standard brow gel just isn't enough. That's why, it seems, makeup brands are releasing eyebrow waxes left and right. We're not talking about the kind of wax used for hair removal; we're talking about a whole new category of eyebrow grooming products inspired by the soap brow trick.
Eyebrow wax ingredients can differ significantly from product to product, but the one thing they all have in common is that they're much stronger than the average eyebrow gel. That's because, according to cosmetic chemist Ginger King, some of these products are actually soap-based and therefore aren't water-soluble (so they don't break down when you sweat). Other products, as cosmetic chemist Ron Robinson explains, contain "waxes [that] might form a stronger hold than the film formers used in gels."
Ultimately, the application process is similar to what you'd do with a regular eyebrow gel, however, you should use a little more caution and preparation. "My tip is to first brush and set the brows up before applying the wax; this helps you see the spaces where you need to fill them up if necessary," makeup artist Lennie Billy advises. "Before the wax gets hard, make sure to shape them the way you like them to be." Because once an eyebrow wax hardens, your brow hairs are sure to stay in place for hours on end.
If you're looking to upgrade your brow game, keep reading to see the nine best eyebrow waxes, below.
All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.
Too Faced Fluff & Hold Laminating Brow Wax
1/9Too Faced
Too Faced Fluff & Hold Laminating Brow Wax
Laminated-like brows from home? Sign us up. The Too Faced Fluff & Hold Laminating Brow Wax is a wax formula that adds volume and texture to brows, making even sparse hairs appear fluffy. Just flip the dual-sided pencil to the brush side to brush brows in the direction of your choosing.
Schwarzkopf Got2b Glued for Brows & Edges
2/9Schwarzkopf
Schwarzkopf Got2b Glued for Brows & Edges
We all know Schwarzkopf Got2b as the iconic brand with the Glued hair gel that can hold height for days, but it also comes in a version designed for brows and edges. This formula uses the same stuff as the hair tube, so you know it's going to hold. The only difference is this product comes with a spoolie for easy application on tiny hairs.
Jason Wu Beauty The Bush
3/9Jason Wu Beauty
Jason Wu Beauty The Bush Tamed Eyebrow Soap
The Jason Wu Beauty The Bush is a brow soap that gives an effortless look to brows. It's a non-sticky formula that just needs a little water to be activated to ensure brows stay locked and full all day long.
Anastasia Beverly Hills Brow Freeze Clear Brow Wax
4/9Anastasia Beverly Hills
Anastasia Beverly Hills Brow Freeze Clear Brow Wax
It shouldn't surprise anyone that Anastasia Beverly Hills created one of the first and best iterations of this new product category. Its Brow Freeze is kind of like a gel and wax combined into one superstar groomer that's strong enough to hold even the most stubborn hairs in place for an entire day.
Patrick Ta Major Brow Shaping Wax
5/9Patrick Ta
Patrick Ta Major Brow Shaping Wax
Available in a clear shade and the soft brown shown above, the Major Brow Shaping Wax was created by makeup artist Patrick Ta, whose work you'll recognize even if you don't know him by name. His clients include Hailee Steinfeld, Dixie D'Amelio, and Dua Lipa, among others — look at their brows and tell me you aren't tempted.
E.L.F. Cosmetics Shape & Stay Wax Pencil
6/9E.L.F.
E.L.F. Cosmetics Shape & Stay Wax Pencil
By far the most affordable option on the market, E.L.F. Cosmetics' Shape & Stay Wax Pencil is a haven for anyone who hates spending too much time on their brows. All you need to do is rub the pencil across brow hairs and few times to coat them in the wax before using a spooley to coax them into shape.
Iconic London Brow Silk & Brush
7/9Iconic London
Iconic London Brow Silk & Brush
With a slightly glossier finish than most, Iconic London Brow Silk & Brush is the perfect complement to glass skin makeup looks. Plus, no one could argue how pretty this bronzed compact and brush would look sitting on a vanity.
Revolution Beauty Soap Styler
8/9Makeup Revolution
Revolution Beauty Soap Styler
Revolution Beauty Soap Styler, as its name suggests, was designed specifically in response to the soap brow trend, so you know it's got to be effective at achieving straight, fluffed-up eyebrows. And considering it costs less than your last lunch delivery, there's nothing to lose when purchasing this affordable pick.
Nyx Cosmetics The Brow Glue Instant Brow Styler
9/9NYX Cosmetics
NYX Cosmetics The Brow Glue Instant Brow Styler
OK, so Nyx Cosmetics The Brow Glue Instant Brow Styler isn't technically an eyebrow wax, but this gel is so much stronger than average, we're willing to argue that it belongs in the wax category. Thanks to its itty-bitty application brush, you'll be able to apply this transparent formula in every single nook and cranny with ease.
