BEST OF BEAUTY 2020

Yes, this year has had its lows. But now it’s time to focus on some incredible highs. These are the 353 mascaras, serums, tools, and more that rose above the rest, after many (so many) months of Allure editor testing. They lifted our spirits, and our dulling blonde hair. They put a sparkle in our eyes, and on our eyelids. They made life a little easier, and a lot more fun. And they reminded us why we love what we do: Beauty products can connect us, ground us, and make us look amazing. We're here to lead you to the true standouts. Ready to go?

A hand with a hot pink manicure and jeweled bracelet holding the Guide Beauty Eyeliner Duo Wand — Photographed by Bobby Doherty. Video by Emily Geraghty

The process of determining our Breakthroughs winners is intense. It involves testing, sure, but also poring over clinical data and sending every nominee to a panel of independent experts (who do not work at Allure). In the end, we got to the year’s 11 most revolutionary innovations—the ones that truly changed the way we approach our beauty routines.

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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Oral-B

iO

$199.99 to 299.99

Eyeliner Duo Wand

Guide Beauty

Eyeliner Duo Wand

$50

Wonder Blading Peel & Reveal Lip Color

Wonderskin

Wonder Blading Peel & Reveal Lip Color

$27

Elvive 8 Second Wonder Water

L'Oréal Paris

Elvive 8 Second Wonder Water

$9

Total Results Dark Envy Shampoo

Matrix

Total Results Dark Envy Shampoo

$14

Total Results Dark Envy Red Neutralization Mask

Matrix

Total Results Dark Envy Red Neutralization Mask

$24

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Noble Panacea Skincare line

$149 to 384

C-Lash by Codilia Gapare

Eylure London

C-Lash by Codilia Gapare

$7.99

Lucea ID Straightening and Styling Iron

T3

Lucea ID Straightening and Styling Iron

$235

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Opte

$599

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ManiMe

$17 to 25

Photographed by Camila Falquez

It’s a ritual, it’s a treatment, it’s a way of life. Yes, we take our skin care very seriously, especially during Best of Beauty season, when we debate foaming cleansers and retinol creams with a fiery passion.

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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Facial Cleanser - Foam

Aqualuronic Cleanser

AHC

Aqualuronic Cleanser

$14

Facial Cleanser - Oil

Smoothness Hydrating Cleansing Oil

BareMinerals

Smoothness Hydrating Cleansing Oil

$30

Facial Cleanser - Gel

Hydro Boost Cleansing Gel

Neutrogena

Hydro Boost Cleansing Gel

$8

Facial Cleanser - Bar

Charcoal & Tea Tree Oil Breakout Control Facial Cleansing Bar

Carbon Theory

Charcoal & Tea Tree Oil Breakout Control Facial Cleansing Bar

$10

Facial Cleanser - Cream

Comforting Cream Cleanser

StriVectin

Comforting Cream Cleanser

$29

Toner/Essence - Cleansing

Rose Petal Facial Toner

Thayers

Rose Petal Facial Toner

$11

Toner/Essence - Hydrating

The Essence

Tatcha

The Essence

$95

Toner/Essence - Exfoliating

Liquid ExfoliKate

Kate Somerville

Liquid ExfoliKate

$58

Facial Mist

Eight Hour Miracle Hydrating Mist

Elizabeth Arden

Eight Hour Miracle Hydrating Mist

$20

Facial Mist

Soothing Clear Turmeric Mist

Neutrogena

Soothing Clear Turmeric Mist

$7

Facial Oil

Ultra Repair Oat & Hemp Seed Dry Oil

First Aid Beauty

Ultra Repair Oat & Hemp Seed Dry Oil

$30

Serum - Antioxidant

Alto Defense Serum

Skinbetter Science

Alto Defense Serum

$150

Serum - Retinol

Resurfacing Retinol Serum

CeraVe

Resurfacing Retinol Serum

$18

Serum - Glycolic Acid

Revitalift Derm intensives 10% Pure Glycolic Acid Serum

L'Oréal Paris

Revitalift Derm intensives 10% Pure Glycolic Acid Serum

$30

Serum - Hyaluronic Acid

Deep Hydration Serum

Olay

Deep Hydration Serum

$29

Facial Moisturizer - Light

Cicapair Tiger Grass Calming Gel Cream

Dr. Jart+

Cicapair Tiger Grass Calming Gel Cream

$48

Facial Moisturizer - Rich

SkinActive Water Rose 24H Moisture Cream

Garnier

SkinActive Water Rose 24H Moisture Cream

$15

Facial Moisturizer - Nighttime Treatment

A-Passioni Retinol Cream

Drunk Elephant

A-Passioni Retinol Cream

$74

Facial Moisturizer - Daytime Treatment

Regenerist Whip SPF 40

Olay

Regenerist Whip SPF 40

$30

Eye Cream - Line Smoothing

Retinol Correxion Eye Cream

RoC

Retinol Correxion Eye Cream

$25

Eye Cream - Moisturizing

Vital-E Microbiome Age Defense Eye Cream

Peter Thomas Roth

Vital-E Microbiome Age Defense Eye Cream

$55

Eye Cream - Depuffing

Age Perfect Hydra-Nutrition Honey Eye Gel

L'Oréal Paris

Age Perfect Hydra-Nutrition Honey Eye Gel

$20

Eye Cream - Brightening

Banana Bright Eye Crème

Ole Henriksen

Banana Bright Eye Crème

$39

Facial Scrub

So Polished Exfoliating Sugar Scrub

Tula

So Polished Exfoliating Sugar Scrub

$32

Mask - Clarifying

Rare Earth Deep Pore Cleansing Mask

Kiehl's

Rare Earth Deep Pore Cleansing Mask

$38

Mask - Clarifying

Green Tea Wonder Clarifying Overnight Gel Mask with Azelaic Acid

Bliss

Green Tea Wonder Clarifying Overnight Gel Mask with Azelaic Acid

$13

Mask - Hydrating

TimeWise Repair Lifting Bio-Cellulose Mask

Mary Kay

TimeWise Repair Lifting Bio-Cellulose Mask

$70

Mask - Hydrating

Super Hydrate Overnight Mask

Paula's Choice

Super Hydrate Overnight Mask

$34

Mask - Soothing

Cica-Rescue Skin Paste Mask

No. 7 Laboratories

Cica-Rescue Skin Paste Mask

$23

Mask - Brightening

Glycolic 10 Renew Overnight

SkinCeuticals

Glycolic 10 Renew Overnight

$80

Mask - Eye Area

Star Eye Mask

KNC Beauty

Star Eye Mask

$25

Facial Sunscreen - Chemical

Glowscreen SPF 40

Supergoop

Glowscreen SPF 40

$36

Facial Sunscreen - Chemical

Anthelios 60 Clear Skin Dry Touch Sunscreen

La Roche-Posay

Anthelios 60 Clear Skin Dry Touch Sunscreen

$20

Facial Sunscreen - Physical

Invisible Physical Defense SPF30

Dermalogica

Invisible Physical Defense SPF30

$54

Facial Sunscreen - Physical

Unrivaled Sun Serum SPF 35

EleVen by Venus Williams

Unrivaled Sun Serum SPF 35

$50

Peel

The Microdelivery Dream Peel

Philosophy

The Microdelivery Dream Peel

$60

Acne - Cleanser

Acne Foaming Cream Cleanser

CeraVe

Acne Foaming Cream Cleanser

$15

Acne - AllOver Treatment

Gel Acne Treatment

Differin

Gel Acne Treatment

$15

Acne - Spot Treatment

PowerSpot Blemish Lotion

M-61

PowerSpot Blemish Lotion

$16

Acne - Spot Treatment

The Original

Mighty Patch

The Original

$13

Acne - Mask

Unblemish Clarifying Mask

Rodan + Fields

Unblemish Clarifying Mask

$60

Model Precious Lee with a sculptural hairstyle that blows to the right — Photographed by Camila Falquez

When stay-at-home orders are in place, hairsprays, curl enhancers, and edge tamers are among the few sources of entertainment available. Who knew that sectioning your hair to test four different deep conditioners at once could be so exciting?

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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Shampoo - Damaged Hair

Keraphix Damage Healing Shampoo

Nexxus

Keraphix Damage Healing Shampoo

$12

Conditioner - Damaged Hair

Keraphix Damage Healing Conditioner

Nexxus

Keraphix Damage Healing Conditioner

$17

Shampoo - Dandruff

Supreme Soothe & Strengthen Shampoo

Head & Shoulders

Supreme Soothe & Strengthen Shampoo

$9

Conditioner - Dandruff

Supreme Soothe & Strengthen Conditioner

Head & Shoulders

Supreme Soothe & Strengthen Conditioner

$9

Shampoo - Fine Hair

Full Shampoo

Virtue

Full Shampoo

$38

Conditioner - Fine Hair

Full Conditioner

Virtue

Full Conditioner

$40

Shampoo - Dry Hair

Deeply Restoring + Pracaxi Recovery Oil Shampoo

OGX

Deeply Restoring + Pracaxi Recovery Oil Shampoo

$7

Conditioner - Dry Hair

Deeply Restoring + Pracaxi Recovery Oil Conditioner

OGX

Deeply Restoring + Pracaxi Recovery Oil Conditioner

$7

Shampoo - Color-Treated Hair

White Nectarine & Pear Color Protect Shampoo

Hair Food

White Nectarine & Pear Color Protect Shampoo

$8

Conditioner - Color-Treated Hair

White Nectarine & Pear Color Protect Conditioner

Hair Food

White Nectarine & Pear Color Protect Conditioner

$8

Shampoo - Color-Treated Hair

BRB Blonde Purple Shampoo

Beachwaver Co.

BRB Blonde Purple Shampoo

$28

Conditioner - Color-Treated Hair

BRB Blonde Purple Conditioner

Beachwaver Co.

BRB Blonde Purple Conditioner

$28

Shampoo - Curly Hair

Potent Aloe + Mango Shampoo

Herbal Essences

Potent Aloe + Mango Shampoo

$6

Conditioner - Curly Hair

Potent Aloe + Mango Conditioner

Herbal Essences

Potent Aloe + Mango Conditioner

$6

Clarifying Shampoo

Wash Day Delight Water-to-Foam Shampoo

Carol's Daughter

Wash Day Delight Water-to-Foam Shampoo

$11

Co-Wash

Ultra Hydrating Curl Co-Wash

Kristin Ess

Ultra Hydrating Curl Co-Wash

$14

Scalp Scrub

Scalp & Body Scrub

Ouai

Scalp & Body Scrub

$38

Leave-In Conditioner

Amplified Textures Moisture Lock Leave-In Conditioner

Dove

Amplified Textures Moisture Lock Leave-In Conditioner

$7

Treatment - Mask

Supreme Rejuvenating Scalp Pre-Wash Mask

Head & Shoulders

Supreme Rejuvenating Scalp Pre-Wash Mask

$3

Treatment - Mask

The Remedy for Fine Hair Colorless Hair Mask

Overtone

The Remedy for Fine Hair Colorless Hair Mask

$27

Treatment - Mask

Prickly Pear Paradise Apply To Dry Overnight Mask

The Mane Choice

Prickly Pear Paradise Apply To Dry Overnight Mask

$17

Treatment - Scalp

Master Cleanse A Targeted Scalp Wash

TPH by Taraji

Master Cleanse A Targeted Scalp Wash

$15

Treatment - Thinning

5% Minoxidil Foam

Women's Rogaine

5% Minoxidil Foam

$49

Volumizer

Volume Lift Fine to Full Blow-Out Spray

John Frieda

Volume Lift Fine to Full Blow-Out Spray

$12

Defrizzer - Tight/Kinky Hair

Discipline Serum Oléo-Relax

Kérastase Paris

Discipline Serum Oléo-Relax

$37

Defrizzer - Loose Texture

Silk Therapy with Natural Coconut Oil

BioSilk

Silk Therapy with Natural Coconut Oil

$17

Curl Milk

Avocado Moisturizing Hair Milk

Mielle

Avocado Moisturizing Hair Milk

$13

Curl Gel

So So Def Vitamin C Curl Defining Jelly

Curls

So So Def Vitamin C Curl Defining Jelly

$10

Curl Cream

Protective Styles Bamboo, Biotin & Basil Curl Activator

Taliah Waajid

Protective Styles Bamboo, Biotin & Basil Curl Activator

$10

Curl Refresher

Curl Affair Curl Reshaping Cream

Pantene

Curl Affair Curl Reshaping Cream

$7

Curl Refresher

Revive Me Daily Moisturizing Spray

Sunday II Sunday

Revive Me Daily Moisturizing Spray

$31

Hair Oil

Hair-Oil

Bread Beauty Supply

Hair-Oil

$24

Hair Oil

Don’t Despair, Repair! Strengthening Oil Treatment

Briogeo

Don’t Despair, Repair! Strengthening Oil Treatment

$30

Blowout Cream

Sleek Shot In-Shower Styler

Garnier Fructis

Sleek Shot In-Shower Styler

$5

Blowout Cream

Thickening Great Body Blow Dry Creme

Bumble and Bumble

Thickening Great Body Blow Dry Creme

$32

Mousse

Texture Styling Mousse

Rucker Roots

Texture Styling Mousse

$14

Mousse

Amplify Mousse

Authentic Beauty Concept

Amplify Mousse

$25

Twisting Cream

Almond Jai Twisting Butter

Camille Rose

Almond Jai Twisting Butter

$17

Edge Tamer

Edge Tamer

Gold Series from Pantene

Edge Tamer

$8

Pomade

Roadie Hair Pomade

Jillian Dempsey

Roadie Hair Pomade

$28

Hairspray

Spray & Play Volumizing Hairspray

Big Sexy Hair

Spray & Play Volumizing Hairspray

$20

Dry Shampoo

Deep Clean Dry Shampoo

Redken

Deep Clean Dry Shampoo

$24

Dry Shampoo

Fresh Greens Blend Dry Shampoo

Aveeno Hair

Fresh Greens Blend Dry Shampoo

$8

Hair Color - Permanent Color

Nourishing Color Creme

Garnier Nutrisse

Nourishing Color Creme

$8

Hair Color - Permanent Color

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Color&Co by L'Oréal

$20

Hair Color - Gloss

Color Care Whipped Glaze

Living Proof

Color Care Whipped Glaze

$29

Hair Color - Gloss

Color Reviving Gloss

Madison Reed

Color Reviving Gloss

$30

Hair Color - Root Coverage

Root Cover Up

Color Wow

Root Cover Up

$35

Hair Color - Root Coverage

Root Touch-Up Kit

DpHue

Root Touch-Up Kit

$30

Model Precious Lee wearing a gold frock with her back exposed and a tapered curly bob — Photographed by Camila Falquez

Because your skin-care routine shouldn't stop at your neck (or your nipples), we tested products all the way down to our toes. Now go forth with this list of body washes, scrubs, and lotions, and take every inch of your epidermis to the next level.

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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Body Wash - Liquid

Glowing Body Wash

Dove

Glowing Body Wash

$6

Antiperspirant

Antiperspirant

Secret with Essential Oils

Antiperspirant

$12

Body Wash - Bar

XeraCalm A.D Ultra-Rich Cleansing Bar

Eau Thermale Avène

XeraCalm A.D Ultra-Rich Cleansing Bar

$12

Body Wash - Bar

Clear and Even Tone Body Cleansing Bar

Urban Skin Rx

Clear and Even Tone Body Cleansing Bar

$32

Body Scrub

Exfoliating Face & Body Powder

Olay

Exfoliating Face & Body Powder

$8

Body Scrub

AcneDote Face & Body Scrub

Alba Botanica

AcneDote Face & Body Scrub

$6

Body Scrub

Mesh Body Exfoliator

Luv Scrub

Mesh Body Exfoliator

$18

Body Moisturizer - Light

Sheer Hydration Replenishing Body Lotion

Cetaphil

Sheer Hydration Replenishing Body Lotion

$12

Body Moisturizer - Rich

Roughness Relief Cream

Eucerin

Roughness Relief Cream

$12

Body Moisturizer - Oil

Major Glow Body Oil

Patrick Ta

Major Glow Body Oil

$52

Body Moisturizer - Spot Treatment

Thigh Rescue

Megababe

Thigh Rescue

$14

Body Moisturizer - Spot Treatment

All-Over Body Balm Stick

Vaseline

All-Over Body Balm Stick

$6

Body Sunscreen - Chemical

Beach Defense Water + Sun Protection Sunscreen Stick Broad Spectrum SPF 50+

Neutrogena

Beach Defense Water + Sun Protection Sunscreen Stick Broad Spectrum SPF 50+

$9

Body Sunscreen - Chemical

Ultimate Sun Protector Lotion SPF 50+

Shiseido

Ultimate Sun Protector Lotion SPF 50+

$49

Body Sunscreen - Physical

UV Pure Broad-Spectrum SPF 47

EltaMD

UV Pure Broad-Spectrum SPF 47

$27

Body Sunscreen - Physical

Positively Mineral Sensitive Skin Sunscreen Stick SPF 50

Aveeno

Positively Mineral Sensitive Skin Sunscreen Stick SPF 50

$12

Body Bronzer

Tone-Enhancing Body Bronzer

Sol by Jergens

Tone-Enhancing Body Bronzer

$20

Self-Tanner - Traditional

Aero Self-Tanning Foam

Bondi Sands

Aero Self-Tanning Foam

$29

Self-Tanner - Gradual

Fabulous Self-Tanning Gradual Lotion

Vita Liberata

Fabulous Self-Tanning Gradual Lotion

$30

Bath Product

Deep Sleep Bath Soak

This Works

Deep Sleep Bath Soak

$33

Bath Product

EveryDay Shea Bubble Bath

Alaffia

EveryDay Shea Bubble Bath

$15

Deodorant

Coconut & Papaya 24 Hour Deodorant

Nubian Heritage

Coconut & Papaya 24 Hour Deodorant

$9

Shaving Cream

Shave Cream in Manuka Honey & Vanilla

Pure by Gillette Venus

Shave Cream in Manuka Honey & Vanilla

$12

Razor

Extra Smooth Sensitive Razor

Gillette Venus

Extra Smooth Sensitive Razor

$14

Wax Kit

The Body Wax

Glee

The Body Wax

$9

Aftershave Lotion

Restoring Balm

Bevel

Restoring Balm

$15

Teeth Whitener

3D Whitestrips Original Whitening Kit

Crest

3D Whitestrips Original Whitening Kit

$70

Hand Sanitizer

Power Mist

Touchland

Power Mist

$12

Hand Cream

Oatmeal Hand Cream

Eczema Honey

Oatmeal Hand Cream

$30

Swipes of brown and pink lipstick with a out of focus floral background — Photographed by Stephanie Gonot

When applied to beauty products, the term “clean” is rather…murky. So let us make things crystal clear: Every one of these serums and shampoos meets Allure’s clean standard (no parabens, phthalates, chemical sunscreens, and more) and our ambitious definition of “best.”

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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Hair

Moringa & Avocado Power Greens Conditioner

SheaMoisture

Moringa & Avocado Power Greens Conditioner

$10

Hair

Love Beauty and Planet Volume and Bounty 2-in-1 Shampoo & Conditioner Bar

Love Beauty and Planet

Love Beauty and Planet Volume and Bounty 2-in-1 Shampoo & Conditioner Bar

$5

Hair

Burnt Sugar Pomade

Oyin Handmade

Burnt Sugar Pomade

$14

Hair

Anti-Frizz Smoothing Cream

Seed Phytonutrients

Anti-Frizz Smoothing Cream

$19

Hair

Oil Blend

Uhai

Oil Blend

$10

Hair

Be Gentle, Be Kind Mega Moisture Superfood Mask

Briogeo

Be Gentle, Be Kind Mega Moisture Superfood Mask

$36

Hair

Baomint Moisturizing Curl Defining Gel

Adwoa Beauty

Baomint Moisturizing Curl Defining Gel

$32

Hair

Moondust Collection Hair Wash

OWA

Moondust Collection Hair Wash

$29

Hair

Papaya Castor Scalp Cleanser

Eden BodyWorks

Papaya Castor Scalp Cleanser

$9

Skin

Rosehip Oil Antioxidant+

Trilogy

Rosehip Oil Antioxidant+

$44

Skin

Superfood Air-Whip Moisture Cream

Youth to the People

Superfood Air-Whip Moisture Cream

$48

Skin

Natural Skin Care Anti-Stress Serum

Birkenstock

Natural Skin Care Anti-Stress Serum

$65

Skin

PlantGenius Survival Serum

Alpyn Beauty

PlantGenius Survival Serum

$68

Skin

Noni Night AHA Resurfacing Serum

Kora Organics

Noni Night AHA Resurfacing Serum

$72

Skin

Squalane + Marine Algae Eye Cream

Biossance

Squalane + Marine Algae Eye Cream

$54

Skin

Eight Greens Phyto Masque—Hot

Éminence Organic Skin Care

Eight Greens Phyto Masque—Hot

$54

Skin

Papaya Bright Face Mask

Golde

Papaya Bright Face Mask

$34

Skin

Retinol Reform

Shani Darden

Retinol Reform

$88

Makeup

Tulip Tint Lip & Cheek Balm

Bloomeffects

Tulip Tint Lip & Cheek Balm

$29

Makeup

Bronzino Illuminating Cream Bronzer

Tower 28

Bronzino Illuminating Cream Bronzer

$20

Makeup

Super Serum Skin Tint

Ilia

Super Serum Skin Tint

$46

Makeup

Expressionist Volumizing Mascara

W3LL People

Expressionist Volumizing Mascara

$20

Makeup

Radiant Ruby Lip Crème

Āether Beauty

Radiant Ruby Lip Crème

$28

Makeup

Dew Balm

Saie

Dew Balm

$18

Makeup

Pressed Eye Shadow

Lily Lolo

Pressed Eye Shadow

$14

Makeup

Lit Powder Blush

Honest Beauty

Lit Powder Blush

$13

Body

Body Scrub

100% Pure

Body Scrub

$36

Body

Start Happy Organic Body Wash

Plant Apothecary

Start Happy Organic Body Wash

$20

Body

Prebiotic Bar Soap

Tom's of Maine

Prebiotic Bar Soap

$6

Body

CBD Recovery Balm

Kopari

CBD Recovery Balm

$45

Body

Rose + Black Pepper Natural Deodorant

Schmidt's

Rose + Black Pepper Natural Deodorant

$13

Body

One-for-All Balm

Cocokind

One-for-All Balm

$11

Body

Queens & Monsters

Henry Rose

Queens & Monsters

$120

Body

Shea Butter Everyday Formula

Eu'Genia

Shea Butter Everyday Formula

$13

Body

Deep Detox Bath Soak

Goodnight Darling Co.

Deep Detox Bath Soak

$23

Model Precious Lee smiling with gold jewelry and a green dress — Photographed by Camila Falquez

We spent six months testing foundations for every skin type, concealers for every use, and bronzers and blushes for every skin tone (and undertone). The result: a list of basics that’s far from — well, basic.

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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Setting Spray - Dewy

Veil Soft Focus Effect Setting Spray

Hourglass

Veil Soft Focus Effect Setting Spray

$48

Multiuse Stick

Huestick

Live Tinted

Huestick

$24

Primer

Shine Control Matte Primer + Serum

Neutrogena

Shine Control Matte Primer + Serum

$15

Primer

Glowy Makeup Serum

Laneige

Glowy Makeup Serum

$32

Primer

Pure Canvas Primer Protecting

Laura Mercier

Pure Canvas Primer Protecting

$38

Foundation - Light Coverage

Reboot

Make Up For Ever

Reboot

$39

Foundation - Medium Coverage

Say What?! Foundation

Uoma Beauty

Say What?! Foundation

$39

Foundation - Full Coverage

Teint Idole Ultra Longwear Foundation Stick

Lancôme

Teint Idole Ultra Longwear Foundation Stick

$43

Concealer

Luminous Silk Concealer

Armani Beauty

Luminous Silk Concealer

$38

Concealer

Clear and Cover Acne Treatment Cream Concealer with 2% Salicylic Acid

Sephora Collection

Clear and Cover Acne Treatment Cream Concealer with 2% Salicylic Acid

$14

Blush - Powder

Joli Blush

Clarins

Joli Blush

$32

Blush - Cream

Cheek Heat Gel-Cream Blush

Maybelline New York

Cheek Heat Gel-Cream Blush

$8

Highlighter - Stick

Clean Fresh Cooling Glow Stick

CoverGirl

Clean Fresh Cooling Glow Stick

$11

Highlighter - Cream

Heaven’s Hue Highlighter

Stila

Heaven’s Hue Highlighter

$32

Highlighter - Liquid

Ignite Liquified Light Highlighter

Becca Cosmetics

Ignite Liquified Light Highlighter

$38

Highlighter - Powder

Baked Highlighter

Milani

Baked Highlighter

$11

Highlighter - Palette

Milk & Honey Highlighter Palette

Beauty Bakerie

Milk & Honey Highlighter Palette

$38

Bronzer - Matte

Hoola Matte Bronzer

Benefit

Hoola Matte Bronzer

$30

Bronzer - Dewy

Nudies Bronze

Nudestix

Nudies Bronze

$32

Contour Kit

Fresh Glow 2in1 Bronzer + Blush Duo

The Lip Bar

Fresh Glow 2in1 Bronzer + Blush Duo

$22

Powder - Pressed

Clean Fresh Pressed Powder

CoverGirl

Clean Fresh Pressed Powder

$12

Powder - Loose

Pro Filt'r Instant Retouch Setting Powder

Fenty Beauty by Rihanna

Pro Filt'r Instant Retouch Setting Powder

$32

Facial Self-Tanner

Self-Tan Purity Bronzing Water Face Mist

St. Tropez

Self-Tan Purity Bronzing Water Face Mist

$30

Setting Spray - Matte

All Nighter Makeup Setting Spray

Urban Decay

All Nighter Makeup Setting Spray

$33

Setting Spray - Multiuse

True Match Lumi Shake & Glow Dew Mist

L’Oréal Paris

True Match Lumi Shake & Glow Dew Mist

$12

Model Precious Lee with bright blue eyeshadow — Photographed by Camila Falquez

The eye category is like a Choose Your Own Adventure game. No matter how bold or minimalist you want to get, these pencils, palettes, and mascaras will set you on a winning path.

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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Mascara - Volumizing

Lash Brag

Anastasia Beverly Hills

Lash Brag

$25

Mascara - Lengthening

The Falsies Lash Lift Mascara

Maybelline New York

The Falsies Lash Lift Mascara

$9

Mascara - Drama

Maneater Mascara

Tarte

Maneater Mascara

$23

Mascara - Tubing

Liquid Lash Extensions Mascara

Thrive Causemetics

Liquid Lash Extensions Mascara

$24

Mascara - Waterproof

Bambi Eye Waterproof Mascara

L'Oréal Paris

Bambi Eye Waterproof Mascara

$10

Mascara - Primer

Velvet Primer

Marc Jacobs Beauty

Velvet Primer

$27

Eyeliner - Pencil

Superhero No-Tug Gel Liner

IT Cosmetics

Superhero No-Tug Gel Liner

$22

Eyeliner - Liquid

Hyper Easy Liner

Maybelline New York

Hyper Easy Liner

$7

Eyeliner - Gel Pot

Pro Longwear Fluidline

MAC

Pro Longwear Fluidline

$19

Eyeliner - Color Range

Soft Touch Eye Pencil

Merle Norman

Soft Touch Eye Pencil

$20

Brows - Clear Gel

Easy Breezy Brow Clear Setting Gel

CoverGirl

Easy Breezy Brow Clear Setting Gel

$10

Brows - Tinted Gel

Frame Your Face Precise Brow Gel

Wander Beauty

Frame Your Face Precise Brow Gel

$22

Brows - Pencil

Smooth Silk Brow Pencil

Giorgio Armani

Smooth Silk Brow Pencil

$30

Brows - Powder

Luxe Brow Powder

Joey Healy

Luxe Brow Powder

$28

Brows - Pomade

Fill & Fluff Clear Eyebrow Pomade Pencil

Nyx Professional Makeup

Fill & Fluff Clear Eyebrow Pomade Pencil

$11

Brows - Conditioner

Advanced Eyebrow Conditioner & Serum

RevitaBrow

Advanced Eyebrow Conditioner & Serum

$110

Eye Shadow - Cream

Revlon ColorStay Crème Eye Shadow

Revlon

Revlon ColorStay Crème Eye Shadow

$8

Eye Shadow - Cream

Colorfix

Danessa Myricks Beauty

Colorfix

$18

Eye Shadow - Powder

Luminescent Eye Shade

Chantecaille

Luminescent Eye Shade

$52

Eye Shadow - Powder

Single Pan Eyeshadow

Coloured Raine

Single Pan Eyeshadow

$7

Eye Shadow - Liquid

10 Second Eyeshadow

Kosas

10 Second Eyeshadow

$28

Eye Shadow - Jelly

Moon Crystal Sparkling Eye Pigment

Kaja

Moon Crystal Sparkling Eye Pigment

$16

Eye Shadow - Palette

Nudes of New York Eyeshadow Palette

Maybelline New York

Nudes of New York Eyeshadow Palette

$14

Eye Shadow - Palette

Warrior III Palette

Juvia's Place

Warrior III Palette

$20

Model Precious Lee with a glossy, metallic brown lipstick — Photographed by Camila Falquez

Some say lip products aren’t having a great year. We say: There are still few things that instantly thrill us like putting on a luxurious new lip color.

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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Neutral, Light Skin

Mineralist Hydra-Smoothing Lipstick in Insight

BareMinerals

Mineralist Hydra-Smoothing Lipstick in Insight

$20

Neutral, Medium Skin

Nudiversal Lip Duo in Koh Samui

CTZN Cosmetics

Nudiversal Lip Duo in Koh Samui

$25

Neutral, Dark Skin

Semi-Matte Lipstick in #5

Mented Cosmetics

Semi-Matte Lipstick in #5

$17

Classic Red

Volupte Rock'n Shine in Orange Speaker

Yves Saint Laurent

Volupte Rock'n Shine in Orange Speaker

$38

Classic Red

Color Sensational Made for All Lipstick in Ruby for Me

Maybelline New York

Color Sensational Made for All Lipstick in Ruby for Me

$6

Dark Red

L’Absolu Rouge Ruby in RubieZ

Lancôme

L’Absolu Rouge Ruby in RubieZ

$32

Brick Red

Ultra HD Matte Lip Mousse in Sub-Saharan

Revlon

Ultra HD Matte Lip Mousse in Sub-Saharan

$7

Metallic

Black Magic Lipsticks

Uoma Beauty

Black Magic Lipsticks

$26

Rose Pink

Pure Color Envy Sculpting Lipstick in Rebellious Rose

Estée Lauder

Pure Color Envy Sculpting Lipstick in Rebellious Rose

$32

Bright Pink

Unforgettable Lipstick Shine in Enigma

Kevyn Aucoin

Unforgettable Lipstick Shine in Enigma

$30

Coral

K.I.S.S.I.N.G Lipstick in Coral Kiss

Charlotte Tilbury

K.I.S.S.I.N.G Lipstick in Coral Kiss

$34

Purple

Luxury Moisturizing Lipstick in Taboo

Iman

Luxury Moisturizing Lipstick in Taboo

$8

Lip Scrub

Agave+ Weekly Lip Scrub

Bite Beauty

Agave+ Weekly Lip Scrub

$22

Lip Balm

Organic Wear Lip Treatment

Physicians Formula

Organic Wear Lip Treatment

$8

Lip Balm

Petal Pout Lip Mask

Flower Beauty

Petal Pout Lip Mask

$10

Lip Pencil

Slim Lip Pencil

NYX Professional Makeup

Slim Lip Pencil

$4

Lip Oil

Lip Glow Oil

Dior

Lip Glow Oil

$34

Lip Crayon

SuperStay Ink Crayon

Maybelline New York

SuperStay Ink Crayon

$8

Lip Gloss

Crushed Oil-Infused Gloss

Bobbi Brown

Crushed Oil-Infused Gloss

$27

Lip Stain

Velvet Lip Tint

3CE

Velvet Lip Tint

$12

Liquid Lipstick

Powermatte Lip Pigment

Nars

Powermatte Lip Pigment

$26

Liquid Lipstick

Tatouage Couture Velvet Cream Liquid Lipstick

Yves Saint Laurent

Tatouage Couture Velvet Cream Liquid Lipstick

$38

Yellow, blue, and white manicure with abstract nail art design — Photographed by Camila Falquez

Depth, vibrance, durability — we look for the same qualities in our polish that we do in a life partner. These are our perfect matches this year (every one guaranteed to withstand 20-second handwashings).

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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Red

No. 13

Sundays

No. 13

$18

Red

Nail Lacquer in Big Apple Red

OPI

Nail Lacquer in Big Apple Red

$11

Burgundy

Vinylux Long Wear Polish in Decadence

CND

Vinylux Long Wear Polish in Decadence

$11

Light Pink

Nail Lacquer in Worthy

Mischo Beauty

Nail Lacquer in Worthy

$20

Bright Pink

Expressie nail polish in Crave the Chaos

Essie

Expressie nail polish in Crave the Chaos

$9

Black

Nail Lacquer in Absolute Black

Jinsoon

Nail Lacquer in Absolute Black

$18

Blue

Good.Kind.Pure nail polish in Crystal Blue

Sally Hansen

Good.Kind.Pure nail polish in Crystal Blue

$7

Blue

Professional Lacquer in Maren

Zoya

Professional Lacquer in Maren

$10

Gray

nail polish in Toned Down

Essie

nail polish in Toned Down

$9

Yellow

Luxury Nail Lacquer in Lemon Drop Logic

Pear Nova

Luxury Nail Lacquer in Lemon Drop Logic

$12

Metallic

Let’s Take A Shelfie

Nails.Inc

Let’s Take A Shelfie

$11

Glitter

nail polish in A Little Lovely

Smith & Cult

nail polish in A Little Lovely

$18

Press-Ons

Impress Press-On Manicure

Kiss

Impress Press-On Manicure

$8

Wraps

Nail Wraps

Scratch

Nail Wraps

$10

Base Coat

Color Therapy Beautifiers Strengthening Base Coat

Sally Hansen

Color Therapy Beautifiers Strengthening Base Coat

$9

Topcoat

Gel-Setter

Essie

Gel-Setter

$10

Cuticle Care

Shea Nourishing Nail & Cuticle Oil

L'Occitane

Shea Nourishing Nail & Cuticle Oil

$20

Nail Polish Remover

Nail Polish Remover

Olive & June

Nail Polish Remover

$8

Model with short Afro, blue under-eye liner, and pink blazer with feathered sleeves — Lacey / Trunk Archive

Drugstores have elevated their game, adding more foundation shades, expanding pro-level skin-care offerings, even embracing indie brands. Sometimes we get lost in the endless aisles, but these products (all under $10) always get us back on track.

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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Body

Even Tone Antiperspirant Restoring Powder

Dove

Even Tone Antiperspirant Restoring Powder

$6

Body

Cleansing & Nourishing Body Wash

Olay

Cleansing & Nourishing Body Wash

$8

Body

Lavender Body Butter

Jergens

Lavender Body Butter

$8

Body

Nourishing Body Lotion

Kiwi Botanicals

Nourishing Body Lotion

$7

Body

Coconut Oil Formula Swivel Stick

Palmer's

Coconut Oil Formula Swivel Stick

$6

Skin

0.5% Retinol in Squalane

The Ordinary

0.5% Retinol in Squalane

$6

Skin

Oat Cleansing Balm

The Inkey List

Oat Cleansing Balm

$10

Skin

Micellar Cleansing Water Pouch

Simple Skincare

Micellar Cleansing Water Pouch

$5

Skin

Gentle Smoothing Rose Water & Aloe Vera Scrub

St. Ives

Gentle Smoothing Rose Water & Aloe Vera Scrub

$4

Skin

SkinActive Glow Boost Fresh-Mix Sheet Mask

Garnier

SkinActive Glow Boost Fresh-Mix Sheet Mask

$3

Skin

Rose Quartz + Charcoal Facial Cleansing Bar

Bioré

Rose Quartz + Charcoal Facial Cleansing Bar

$7

Skin

Lemon Juice Toner

Clean & Clear

Lemon Juice Toner

$6

Skin

Lip Frosting

Kaike

Lip Frosting

$5

Hair

Extra Strength Damage Remedy + Coconut Miracle Oil Shampoo

OGX

Extra Strength Damage Remedy + Coconut Miracle Oil Shampoo

$7

Hair

Curl Defining Cream

Suave Professionals for Natural Hair

Curl Defining Cream

$5

Hair

Gloss-ified Glossing Spritz

Aussie

Gloss-ified Glossing Spritz

$6

Hair

Intense Rescue Shots

Pantene Pro-V

Intense Rescue Shots

$10

Hair

Volume Thickening Spray

Tresemmé

Volume Thickening Spray

$5

Hair

Dry Shampoo No Residue

Waterl<ss

Dry Shampoo No Residue

$6

Hair

Royal Oils Instant Soothe Scalp Elixir

Head & Shoulders

Royal Oils Instant Soothe Scalp Elixir

$11

Hair

Bio:Renew Potent Aloe & Hemp Shampoo

Herbal Essences

Bio:Renew Potent Aloe & Hemp Shampoo

$6

Hair

Tea Tree Oil & Rosemary Hair & Scalp Treatment Mask

Hask

Tea Tree Oil & Rosemary Hair & Scalp Treatment Mask

$3

Makeup

Conceal + Perfect Foundation Stick

Milani

Conceal + Perfect Foundation Stick

$10

Makeup

Mega Last Breakup-Proof Retractable Eyeliner

Wet 'n Wild

Mega Last Breakup-Proof Retractable Eyeliner

$3

Makeup

Liquid Glitter Eyeshadow

E.L.F.

Liquid Glitter Eyeshadow

$5

Makeup

Shine Shine Shine Lipgloss

Essence

Shine Shine Shine Lipgloss

$3

Makeup

Lash Blast Volume Mascara

CoverGirl

Lash Blast Volume Mascara

$10

Makeup

Blush Stix

Colourpop

Blush Stix

$8

Makeup

ColorTattoo 24HR Eyeshadow

Maybelline New York

ColorTattoo 24HR Eyeshadow

$8

Pat McGrath Labs Sublime Perfection System on a pedestal with sunset background — Photographed by Martin Vallin

The word "splurge" conveys many things: opulence, comfort, plenty. Also, in the case of these fancy tools and treatments: effectiveness, innovation, pure joy.

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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Hair

AirWrap collection

Dyson

AirWrap collection

$499.99 to 549.99

Hair

Shade Variation Mask

Christophe Robin

Shade Variation Mask

$53

Hair

Curl Gelée for Shine & Definition

Oribe

Curl Gelée for Shine & Definition

$44

Hair

Balancing Shampoo

Harklinikken

Balancing Shampoo

$54

Hair

Restructuring Nourishing Balm

Hair Rituel by Sisley Paris

Restructuring Nourishing Balm

$120

Skin

Cleansing Lotion

Epara Skincare

Cleansing Lotion

$60

Skin

Sublimage Les Grains de Vanille

Chanel

Sublimage Les Grains de Vanille

$140

Skin

Pitera Facial Treatment Essence

SK-II

Pitera Facial Treatment Essence

$99

Skin

C E Ferulic Serum

SkinCeuticals

C E Ferulic Serum

$166

Skin

Quintessential Serum

Tammy Fender

Quintessential Serum

$175

Skin

TNS Advanced+ Serum

SkinMedica

TNS Advanced+ Serum

$295

Skin

Magic Glow Wand

Joanna Vargas

Magic Glow Wand

$285

Skin

4.5% Retinol Night Treatment

Sobel Skin Rx

4.5% Retinol Night Treatment

$105

Skin

Capture Totale C.E.L.L. Energy Super Potent Serum

Dior

Capture Totale C.E.L.L. Energy Super Potent Serum

$120

Skin

Génifique Yeux Light-Pearl serum

Lancôme

Génifique Yeux Light-Pearl serum

$70

Body

Polish Detoxifying Body Scrub

Beneath Your Mask

Polish Detoxifying Body Scrub

$70

Body

Sensitive Skin Razor

Oui the People

Sensitive Skin Razor

$75

Body

The Renewal Body Oil Balm

La Mer

The Renewal Body Oil Balm

$195

Body

Lotion P50 Corps

Biologique Recherche

Lotion P50 Corps

Body

The Marble Body Brush

Gilded

The Marble Body Brush

$88

Body

The Body Cream

Augustinus Bader

The Body Cream

$165

Makeup

Mascara L’Obscur

Gucci

Mascara L’Obscur

$35

Makeup

Rouge Hermès Lipstick

Hermès Beauty

Rouge Hermès Lipstick

$67

Makeup

Skin Fetish: Sublime Perfection The System

Pat McGrath Labs

Skin Fetish: Sublime Perfection The System

$150

Makeup

Smoky Eye Brick

Victoria Beckham Beauty

Smoky Eye Brick

$56

Makeup

Cream Blush

Kjaer Weis

Cream Blush

$56

Model Precious Lee in a green dress smelling paper flowers — Photographed by Camila Falquez

Fragrance is subjective, sure. But there are rare times at Allure when we find a medley of notes that we all consider a winner. Here are 14 of those bright, musky, sweet (and one salty!) examples.

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Floral

Giorgio Armani

Sì

$126

Floral

Soleil Neige

Tom Ford

Soleil Neige

$155

Herbaceous

Les Heures Voyageuses Oud & Menthe

Cartier

Les Heures Voyageuses Oud & Menthe

$350

Earthy

Replica Whispers in the Library

Maison Margiela Fragrances

Replica Whispers in the Library

$130

Citrus

Hesperides Grapefruit

Fresh

Hesperides Grapefruit

$50

Gourmand

Nomade Absolu de Parfum

Chloé

Nomade Absolu de Parfum

$84

Tropical

Salt

Ellis Brooklyn

Salt

$105

Smoky

Modern Patchouli

Therapeutate Parfums

Modern Patchouli

$75

Classic Classic

Trésor

Lancôme

Trésor

$115

New Classic

Illusione for Her

Bottega Veneta

Illusione for Her

$123

Accessory

Prêts-à-Parfumer Perfumed Bracelet

Diptyque

Prêts-à-Parfumer Perfumed Bracelet

$90

Hair Fragrance

Florence Hair Fragrance

Tocca

Florence Hair Fragrance

$34

Diffuser

Liquid Sunshine Cheerful Diffuser Blend and Aroma Om Diffuser

Saje Natural Wellness

Liquid Sunshine Cheerful Diffuser Blend and Aroma Om Diffuser

$120

Candle

11 11 Candle

Lake & Skye

11 11 Candle

$48

The Dyson Airwrap propped against a pedestal with a palm tree background — Photographed by Martin Vallin

You know how they say an artist is only as good as her tools? These are the brushes and gadgets that made us feel like Renaissance masters this year.

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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Makeup Brush - Foundation

190 Foundation Brush

MAC

190 Foundation Brush

$35

Makeup Brush - Concealer

F79 Concealer Blend Kabuki Brush

Sigma

F79 Concealer Blend Kabuki Brush

$23

Makeup Brush - Powder

Setting Brush

Real Techniques

Setting Brush

$8

Makeup Brush - Powder, Allover

Bake & Blend Brush

Huda Beauty

Bake & Blend Brush

$26

Makeup Brush - Contour

Luxury Vegan Powder/Bronzer Brush

Jenny Patinkin

Luxury Vegan Powder/Bronzer Brush

$38

Makeup Brush - Blush

Angled Cheek Contour Brush

Laura Mercier

Angled Cheek Contour Brush

$46

Makeup Brush - Brow

The Player 3-Way Brow Brush

Beautyblender

The Player 3-Way Brow Brush

$28

Makeup Brush - Eye Shadow

Triad Eye Brush

Moda Metallics

Triad Eye Brush

$5

Makeup Brush - Lip

Retractable 2-in-1 Lip Makeup Brush No. 401

Sonia Kashuk

Retractable 2-in-1 Lip Makeup Brush No. 401

$12

Makeup Brush - Multipurpose

Multi-tasker 4-in-1 Makeup Brush

Alleyoop

Multi-tasker 4-in-1 Makeup Brush

$24

Makeup Sponge

Original

Beautyblender

Original

$20

Tweezers

Classic Slant Tweezer

Tweezerman

Classic Slant Tweezer

$23

Eyelash Curler

ProMaster Lash Curler

Tweezerman

ProMaster Lash Curler

$22

Lashes

The Effortless Collection

Velour

The Effortless Collection

$26

Lashes

Lash & Go Eyeliner

Velour

Lash & Go Eyeliner

$23

Hot Tools - Blow-Dryer

Helios Professional Hairdryer

GHD

Helios Professional Hairdryer

$249

Hot Tools - Brush Dryer

One-Step Pro Blowout Styler

Hot Tools

One-Step Pro Blowout Styler

$75

Hot Tools - Flatiron

Platinum+ Styler

GHD

Platinum+ Styler

$249

Hot Tools - Curling Wand

Beach Waves 1" Curling Iron

Kristin Ess

Beach Waves 1" Curling Iron

$45

Hot Tools - Waver

Beauty Babe Waves

Trademark Beauty

Beauty Babe Waves

$54

Hairbrushes - Paddle

Cushion Paddle Brush

Y by Yusef

Cushion Paddle Brush

$12

Hairbrushes - Round

Round Brush 3

R+Co

Round Brush 3

$85

Hairbrushes - Detangler

Detangler Brush

Felicia Leatherwood

Detangler Brush

$18

Hairbrushes - Detangler

Fine and Fragile Detangler

Tangle Teezer

Fine and Fragile Detangler

$12

Hairbrushes - Edge Styler

Edge Styler

The Baby Tress

Edge Styler

$15

Hairbrushes - Hair Pick

Hair Pick

Pattern by Tracee Ellis Ross

Hair Pick

$9

Scalp Massager

Root Rejuvenating Scalp Massager

Rooted Rituals

Root Rejuvenating Scalp Massager

$10

Skin Device

Luna Mini 3

Foreo

Luna Mini 3

$159

Skin Device

Trinity

NuFace

Trinity

$325

Skin Roller

Jade De-Puffing Face Roller

Herbivore

Jade De-Puffing Face Roller

$30

Skin Roller

S Carat Ray

ReFa

S Carat Ray

$220

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