Newsletter
Samsung has set an ambitious sales target for the Galaxy S24 series. It is aiming to sell more than 35 million units of the three flagship models combined by the end of the next year. If achieved, it would mark a double-digit shipment growth over the 2023 flagship lineup.
Samsung targets double-digit sales growth for the Galaxy S24 series
According to industry estimates, Samsung shipped 25 million units of the Galaxy S23 series in the first nine months, i.e. till October 2023. The current pace is a healthy 23 percent ahead of the Galaxy S22 sales. By the end of this year, the total sales figure for the latest flagships may exceed 30 million. It is notable because neither the Galaxy S22 nor Galaxy S21 reached that figure.
However, Samsung believes its flagship market is bigger than that. The Korean media recently reported that the firm plans to ship at least 35 million Galaxy S24 phones next year. Noted X tipster Revegnus has now shared a detailed breakdown of the company’s plans. The tipster says Samsung’s initial target is to sell 35.2 million units of the new flagships before the end of next year.
As expected, the company sees the Galaxy S24 Ultra being the best-selling model of the trio. It is looking to ship 15.9 million units of the biggest and most expensive 2024 flagship. The figure accounts for 45 percent of total sales, which is in line with the current trend (the Ultra model accounted for 46 percent of total Galaxy S23 sales in the first nine months).
The base model should be the next biggest crowd-puller, with Samsung estimating to sell 13.5 million units (38 percent share) of the smallest Galaxy S24. The Plus model, which is more or less a bigger-sized Galaxy S24 with nothing special (the Ultra model has a lot of extras), is projected to sell 5.8 million units, accounting for 16 percent of all sales.
Samsung is betting heavily on AI features
Samsung is expecting customers to pick the Galaxy S24 phones for their unprecedented on-device AI features. It has baked AI into the system software. The new flagships will debut with One UI 6.1, which has AI in everything from cameras, Gallery, photo editor, and Samsung Notes to wallpapers, lockscreen, battery health management, and more.
One UI 6.1 can even translate audio calls both ways in real time and provide you with translated transcriptions. Time will tell whether Samsung’s bet on AI features pays off. Rumors say the Galaxy S24 series will go official on January 17, 2024. The launch event will take place in San Jose, USA. Pre-orders will begin immediately after launch, with general sales expected to kick off on January 30.