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Threads has crossed another user threshold. The company’s CEO Mark Zuckerberg has just announced that Threads now has more than 175 million monthly active users. Notably, the social networking platform has gained over 25 million users in just the last two months.
Threads achieved the 175 million users milestone a year after the launch
The rival to Elon Musk’s X (formerly Twitter) has achieved this user milestone nearly a year after the launch on July 5, 2023. Zuckerberg made the announcement just a couple of days before Threads hits its first anniversary. Threads achieved the 150 million users milestone by the end of April and now it has 175 million monthly active users. Meta hasn’t yet revealed the social networking platform’s daily active user count.
Notably, Threads managed to acquire 100 million downloads in its first week after the launch on July 5, 2023. However, it did see a major drop-off in user engagement later on. Since the early success wasn’t sustained, the app’s user base plummeted more than 80% to 8 million daily active users by the end of July 2023. The app was initially released for iOS devices. Later, it was also made available for Android and desktop browsers as well.
Meta’s rival to X is growing at a steady pace this year – although not as quickly as its huge launch. In February, Threads achieved 130 million monthly active users across the globe. The promotion of the app on Instagram and Facebook is the major contributor to the growth. Meta now seems to be focusing on markets where it thinks Threads can take more users from X.
Threads continues to launch new features to grow its user base
Meta has been releasing new features for Threads from time to time to grow the overall user base. Most recently, Threads launched its API for third-party companies. It will enable developers to start working on apps or “experiences” around the Threads social platform. The company has been testing the API functionality with third-party developers since March this year. Now, it is finally available for all third-party developers.
Threads also received new post swipe gestures recently, which allow users to easily curate their recommendations. More features for the growing social media platform are in the pipeline and will be released in the future.