Great podcasts deserve great marketing. The key to a great marketing campaign is clear and effective messaging. To comply with Apple requirements and receive the greatest benefit from your communications, follow these guidelines when promoting Apple Podcasts in marketing communications, including advertising, social media, websites, and printed promotions.
Use only the badge artwork provided by Apple. Never create your own Apple Podcasts badge or change the artwork in any way.
If you create marketing material for the web or onscreen communications, use the high-resolution scalable artwork in SVG format. For printed material, use the badge artwork in EPS format in the color profile (CMYK or RGB) that matches the color profile of your print production mechanical.
1.2 Localized BadgesApple offers the Listen on Apple Podcasts badge artwork with the words Listen on translated into many languages. The trademark Apple Podcasts always appears in English. Never translate the words Apple Podcasts. Do not create your own translated or localized badge.
Use only one Listen on Apple Podcasts badge. Place the badge below or to the right of the images and copy promoting your content. Keep the badge smaller than the other images and main message. Don’t make it the dominant artwork.
If you include the Listen on Apple Podcasts badge along with badges for other services, place the Apple Podcasts badge first in the lineup of badges.
Do not display the Listen on Apple Podcasts badge and the Apple Podcasts icon together.
Follow these guidelines for print and digital material: Minimum clear space around the badge should be at least one-tenth the height of the badge. Don’t place photos, typography, or other graphic elements inside the minimum clear space area. Allow more space whenever possible.
Minimum badge size is 8 mm for printed materials and 30 pixels for digital use. Don’t make the badge the dominant graphic. The small badge should be 12 pixels high or larger.
If you have advertising with very limited layout space, such as banners for mobile devices, use a badge size that’s clearly readable on these devices. Minimum clear space around the badge should be at least one-tenth the height of the badge.
Do not alter the Apple-provided badge artwork in any way. The gray border around the badge is part of the badge artwork and must not be left out.
You can place the badge on these backgrounds:
Avoid mistakes. Use the artwork exactly as provided by Apple.
The Listen on Apple Podcasts lockup is a combination of the Apple Podcasts icon with the message Listen on Apple Podcasts set in specially designed type.The lockup does not contain a border, and the elements are not combined in a shape. Use only lockup artwork provided by Apple and do not alter the artwork in any way.
Use the Listen on Apple Podcasts lockup when linking to episodes, shows, or channels on Apple Podcasts.
A lockup can be used in all marketing communications promoting podcast content on Apple Podcasts. If badges from other podcasts services appear on your communication, do not use a lockup. Instead, use the appropriate Apple Podcasts badge.
The Listen on Apple Podcasts is designed for greater graphic versatility and can be used on layouts where the Listen on Apple Podcasts badge is either crowded by limited layout space or appears visually heavy in the layout. The Listen on Apple Podcasts lockup is especially suited to banner ads, print ads, and other forms of advertising. Whenever a lockup is used online, you must include a link to Apple Podcasts.
The Listen on Apple Podcasts lockup is a promise to your audience of a high-quality listening experience. Follow these guidelines to make sure you’re using the Apple Podcasts lockup correctly. Marketing materials don’t usually require approval by Apple, but there are a few exceptions. Written approval from Apple is required for materials used in:
Be sure to allow at least seven business days for review and approval. See the Apple Approvals section for details.
Use only the lockup artwork provided by Apple. Do not change the Apple-provided artwork in any way. Never build your own Apple Podcasts lockup. Do not revise the Listen on message.
If you create marketing material for the web or onscreen communications, use the high-resolution scalable artwork in SVG format. For printed material, use the lockup artwork in EPS format in the color profile (CMYK or RGB) that matches the color profile of your print production mechanical.
Use on light backgrounds.
Use on dark backgrounds.
Use on layouts with minimal color or when the preferred color lockup does not appear clearly against the background. Use on light-color backgrounds. The background shows through the broadcast beacon.
Use on layouts with minimal color or when the preferred color lockup does not appear clearly against the background. Use on dark-color backgrounds. The background shows through the broadcast beacon.
Apple offers the Listen on Apple Podcasts lockup artwork translated into many languages. Only use the localized versions of Apple Podcasts as shown in the badges and lockups. Do not create your own translated or localized badge.
Follow these requirements for using Apple Podcasts lockup.
Follow these guidelines for print and digital material: Minimum clear space around the lockup should be at least one-quarter the height of the lockup. Do not place photos, typography, or other graphic elements inside the minimum clear space area. Allow more space whenever possible.
Minimum lockup size is 6 mm for printed materials and 25 pixels for digital use. Do not make the lockup the dominant graphic.
If you have advertising with very limited layout space, such as banners for mobile devices, use a lockup size that’s clearly readable on these devices. Minimum clear space around the lockup should be at least one-tenth the height of the lockup.
You can place the lockup on these backgrounds:
Avoid mistakes. Use artwork exactly as provided by Apple.
Use the Apple Podcasts icon only when displaying an array of icons with similar shape and size. Do not use the Apple Podcasts icon instead of the Apple Podcasts badge in marketing communications, even if layout space is limited.
Only the versions of the Apple Podcasts icon shown here are approved by Apple for display alongside icons that are a similar shape and size.
Artwork of the Apple Podcasts icon is provided as PSD layered artwork with color, white, and black icon artwork on separate layers
Use on backgrounds that provide sufficient contrast.
For use when other icons also appear in white, or on very dark backgrounds where the black icon is not clearly legible.
Use on color backgrounds to provide sufficient contrast.
Use the preferred color icon whenever other icons are also shown in color and whenever the background provides sufficient contrast.
You can create links for Apple Podcasts by using our
The key to a great marketing campaign is clear and effective messaging. Here are some tips to keep in mind when you promote your podcast:
Always use the correct Apple product names with the correct capitalization as shown on the
Instructions for creating links to podcasts on Apple Podcasts can be found under the Linking to Your Content section.
When using the name Podcasts or Apple Podcasts in headlines or copy, always typeset Apple Podcasts with an uppercase A and an uppercase P followed by lowercase letters. Apple Podcasts is set as two words. Apple Podcasts is plural.
If a headline is typeset all uppercase, the words Apple Podcasts within the headline can also be set all uppercase.
Always say on Apple Podcasts. Do not use from, at, or in.
Correct Listen to new epsiodes on Apple Podcasts
Incorrect Listen to new epsiodes in Apple Podcasts
Do not make Apple Podcasts possessive. Do not say Apple Podcasts’. Modifiers such as episodes, shows, or channels can be plural or possessive.
Correct Apple Podcasts episodes Apple Podcasts shows
Avoid redundancy when crafting a message.
Correct Listen to episodes on Apple Podcasts. Incorrect Listen to Apple Podcasts podcasts. Listen exclusively only on Apple Podcasts.
When describing how to access Apple Podcasts, refer to Apple Podcasts or the Podcasts app from Apple on the first mention. In subsequent references, just Podcasts can be used.
Correct Access Apple Podcasts in the Podcast app on your iPhone or on your Mac. Incorrect Access Podcasts on your iPhone.
Do not use superlatives to describe Apple Podcasts.
Correct Listen to <Podcast Name> on Apple Podcasts. Incorrect Listen to <Podcast Name> on the amazing new Apple Podcasts.
Referring to AppleAlways use the complete name Apple Podcasts. Don’t use Apple alone.
Correct Listen to new <Podcast Name> on Apple Podcasts. Incorrect Listen to <Podcast Show or Episode Name> from Apple.
Do not indicate any kind of sponsorship or endorsement by Apple. Do not imitate Apple communications. Do not use product images or headlines and copy from
Follow these guidelines when using Apple product names. Your marketing message should focus on your content, not on Apple.
Use Apple product names such as Apple Watch, iPhone, iPad, iPod touch, CarPlay, HomePod, and Mac to indicate that your podcast or content can be enjoyed on these devices. Do not list Apple products that aren’t supported.
Always use the correct Apple product names with proper capitalization: iPhone, iPad, and iPod touch. Don’t use variations such as touch or iTouch.
The product names iPhone, iPad, and iPod are always typeset with a lowercase i and an uppercase P followed by lowercase letters, even when those names come first in a sentence, paragraph, or title. The word touch in iPod touch is always typeset with a lowercase t.
Always use Apple product names such as Apple Watch, iPhone, and iPad in singular form. Never make Apple product names plural. Instead, use modifiers in plural form, such as Apple Watch collections or iPhone models.
Do not translate Apple Watch, iPhone, iPad, iPod touch, or any other Apple trademark. Always set Apple trademarks in English, even when they appear in copy in a language other than English.
Do not refer to Apple devices using generic terms such as smartphones or tablets. Use the specific Apple product names.
Do not imply that your podcast is sponsored or endorsed by Apple.
You must attribute trademarks and use the correct credit line for every Apple trademark used in your communication. See the Apple Legal Requirements section.
Do not create graphics, illustrations, or logotypes to represent Apple Podcasts. If Apple provides you with graphic assets or a layout template, do not alter the Apple Podcasts identity graphics in any way. Use only the artwork provided by Apple.
Do not imitate Apple communications. Do not use copy, graphics, type, or layouts from www.apple.com. Your layout should reflect the look and feel of your brand.
In marketing headlines and copy, never replace the name Apple with the Apple logo. Spell out the full name Apple Podcasts.
Provide appropriate credit attribution for Apple trademarks and use appropriate trademark symbols in your communications as described in the Apple Legal Requirements section.
As stated previously, most marketing materials don’t require approval by Apple. However, we require that you obtain written approval from Apple for any material created for:
Be sure to allow at least seven business days for review and approval.
Send your materials to our
Never use Apple Podcasts badges, lockups, and icons (or any other Apple trademarks) in a manner that is likely to be misleading or confusing about what content is available on Apple Podcasts.
Use the appropriate credit lines in all communications worldwide. List only the Apple trademarks actually used in your materials.
When using the name Apple Podcasts in communications, include this credit line wherever legal copy is shown.
Apple and Apple Podcasts are trademarks of Apple Inc., registered in the U.S. and other countries
Place the credit lines wherever you provide legal notification. Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. Include the credit lines only once on your communication or website.
In communications distributed only in the United States, the appropriate symbol (™, SM, or ®) must follow each Apple trademark the first time it is mentioned in body copy.
For example: iPhone®, iPad® and iPod touch®
For communications developed for mobile devices, follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links to legal copy.
For the correct trademark symbols, refer to the
Your images including your content within iPhone, iPad, iPod touch and Apple TV product images, or photographs thereof cannot be used in any manner that falsely suggests an association with Apple or is likely to reduce, diminish, or damage the goodwill, value, or reputation associated with Apple Podcasts, iTunes, iPhone, iPad, iPod touch, Apple TV or Apple itself.
With Apple’s approval, a translation of the legal notice and credit lines (but not the trademarks) can be used in materials distributed outside the U.S. Never translate an Apple trademark.
For the most current information on using Apple trademarks, visit
