The Top 5 Things We Want to Copy from Glossier’s New L.A. Store

The groundbreaking digital beauty startup Glossier just unveiled its first retail store in Los Angeles, and it’s every bit as seductive as the brand’s luminous products. Coated in millennial pink (what else?), the store looks more like an art exhibit than a shop. The 1,500-square-foot space sits pretty on L.A.’s iconic Melrose Place, sporting a monochromatic blush exterior framed by perfectly manicured boxwood bushes. It practically begs passersby for an Instagram shoutout.

“Like all of our offline spaces, the concept for Glossier L.A. is native to the city and the local lifestyle of our community—in this case, it was the idea of escaping L.A. and driving through the desert,” Melanie Masarin, Glossier’s director of retail and offline experiences, explains. “It still feels very much a part of the Glossier universe but with its own engaging aspects that feel unique and new. We played around with some brand staples like the color, the mirrors, and the florals to make them feel distinctly L.A.,” The consistent design keeps shoppers eyes on what’s really important: the products. Lined up in near perfect rows, guests can test their favorites while gazing into pink-dipped rearview mirrors, a cheeky nod to the road trip theme. Attendants draped in pink utility jumpsuits are at the ready to help pinpoint your perfect shade upon arrival.

In keeping with the brand’s mission to create an experience rather than just another store, the focus was on creating a design that would make us want to get involved. Enter the “selfie canyon,” which quickly earned its very own hashtag (#glossiercanyon). “Arguably the most exciting detail of the store is Glossier Canyon, an immersive, custom-designed room inspired by Arizona’s Antelope Canyon—complete with day-to-night lighting and real-life desert sounds. Aside from being a great selfie opportunity, the room gives visitors a private moment to be transported into an entirely new environment while experiencing Glossier L.A.,” says Melanie. Staying true to its digital roots, Glossier says it has no current plans to rollout stores nationwide, but here are the design aspects you should steal for your home ASAP.

These are not the sledgehammer-worthy pink sink pedestals made popular in the 1950s at your grandma’s house. Glossier kept the retro charm and added a modern twist with a vessel shape and chrome fixtures with sharp, contemporary edges.

Sticky notes are a thing of the past. Commit to your daily mantra by scrolling it across your vanity mirror in vinyl letters so it’ll stare you in the face every morning.

The new place to find tabletop decor is a nearby construction site (or, more realistically, the hardware store). Do like Glossier and mix raw materials like chunks of broken concrete or clay with modern fixtures to pull off the eclectic look. “Throughout the space, we wanted to play with contrast so we juxtaposed high-gloss industrial finishes with more natural, rough textures,” says Melanie.

While we can’t all have our own canyon to retreat to for inspiration and killer selfies, take a tip from the Glossier store’s muted pastel color scheme, textured surfaces, and sun-washed plants to create your own personal desert. “The tall, dry grass and California-native flowers in the store bring the landscape of California indoors,” Melanie explains.

Painting your house? For an extra hint of color, do the window mullions too. Glossier even painted the interior sills the same blush as the rest of the store. Whether you are into the the dipped-in-pink effect that defines Glossier or not, using a single-color shade feels minimalist but with extra life.