AWARDED 1 PIN FOR EXCELLENCE

THE PINNACLE GUIDE IS A BRAND NEW RECOGNITION SYSTEM FOR THE WORLD’S BEST COCKTAIL BARS

Aiming to become the cocktail bar industry’s most respected accolade of excellence, The Pinnacle Guide is based on a thorough self-application process, rigorous assessment modules, followed by a series of spot check interviews and anonymous in-bar reviews. Fair and visible processes lie at the core of The Pinnacle Guide, which promises every deserving establishment, regardless of size or location, a clear path to recognition. As well as recognising excellence in drinks, ambience and hospitality, The Pinnacle Guide will be rewarding operators that make a positive social impact.

The Best Bars in Soho

This place knocks what a cocktail bar should be out of the park. The bartenders clearly know and love their craft.

Best Bars in Soho

Busy, buzzy, and packed with Old Compton Street regulars, Swift is a Soho stalwart, and a near-permanent fixture near the top of lists rounding up the best bars in London, the UK and even the world. The cocktails are strong (in booze, yes, but also in character), mostly riffs on tried-and-tested classics.
The place is inventive without being gimmicky or challenging: try the tequila take on a martini (nutty, rich and dangerously drinkable), or work through the expansive whisky list. The ground floor is lively, while downstairs in the basement den, the booths are just the place to cheerfully lose track of time.

Best Bars In London To Try In 2024

Iconic and renowned for its dossier of awards across the globe (including #41 in the World's Best Bars), Swift is the perfect example of what makes London's cocktail scene so impressive. One of the best bars in Soho, with sister sites in Borough and Shoreditch, experience ground breaking flavours here in a luxe but welcoming setting from well versed owners Bobby and Mia.