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Red Ocean vs Blue Ocean Strategy
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Value Innovation
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Strategy Canvas
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Buyer Utility Map
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Three Tiers of Noncustomers
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Six Paths Framework
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Four Actions Framework
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ERRC Grid
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Pioneer Migrator Settler Map
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Price Corridor of the Mass
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Sequence of Creating a Blue Ocean
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Five Steps to a Blue Ocean Shift
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Three Components of Blue Ocean Shift
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Three Components of Humanness
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Four Hurdles to Strategy Execution
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Fair Process
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Tipping Point Leadership
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Blue Ocean Vs Conventional Leadership
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Leadership Canvas
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Blue Ocean Leadership Grid
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Four-Step Blue Ocean Leadership Process
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Cost of Disengaged Employees
SIX PATHS FRAMEWORK
The Six Paths Framework developed by Chan Kim and Renée Mauborgne allows managers to address the search risk many companies struggle with. It enables them to successfully identify out of the haystack of possibilities that exist, commercially compelling blue oceans by reconstructing market boundaries.
Head-to-Head Competition
Blue Ocean Creation
Head-to-Head Competition
Blue Ocean Creation
Head-to-Head Competition
Blue Ocean Creation
Head-to-Head Competition
Blue Ocean Creation
Head-to-Head Competition
Blue Ocean Creation
Head-to-Head Competition
Blue Ocean Creation
© Chan Kim & Renée Mauborgne. All rights reserved.
The six paths framework provides six systematic ways to shift the lens you use in looking at the market universe and open up a new value-cost frontier. Path by path, the framework explains how to uncover plausible blue ocean opportunities by looking across an industry’s self-imposed boundaries, instead of remaining stuck within them.
This process enables you to break away from conventional competition-based thinking, shift your perspective and gain insights into how to reconstruct conventional boundaries to open new demand. Instead of looking within conventional boundaries, the six paths framework helps you to look across alternative industries, across strategic groups, across buyer groups, across complementary product and service offerings, across the functional-emotional orientation of an industry, and even across time.
© Chan Kim & Renée Mauborgne. All rights reserved.
Six paths framework examples
See how others have used the six paths framework.
How to Be Creative – 6 Proven Ways to Be More Creative Systematically
-
Red Ocean vs Blue Ocean Strategy
-
Value Innovation
-
Strategy Canvas
-
Buyer Utility Map
-
Three Tiers of Noncustomers
-
Six Paths Framework
-
Four Actions Framework
-
ERRC Grid
-
Pioneer Migrator Settle Map
-
Price Corridor of the Mass
-
Sequence of Creating a Blue Ocean
-
Five Steps to a Blue Ocean Shift
-
Three Components of Blue Ocean Shift
-
Three Components of Humanness
-
Four Hurdles to Strategy Execution
-
Fair Process
-
Tipping Point Leadership
-
Blue Ocean Vs Conventional Leadership
-
Leadership Canvas
-
Blue Ocean Leadership Grid
-
Four-Step Blue Ocean Leadership Process
-
Cost of Disengaged Employees
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