University Alumni committee needs a new membership card design
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This customer received 9 card designs from 2 designers. They chose this card design from Brian Ellis as the winning design.
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Card Design Brief
CUASC is the Singapore Chapter of the Curtin University Alumni. We are embarking on a membership card project called Curtin Connect which aims to bring benefits and perks to our alumni members through partnership with merchants.
We need someone to do:
1) an adapted design of our logo to add the word, 'Connect' and
2) produce both a membership card design
3) a A4 letterhead design which we intend to have our welcome message and stick on the card to mail it to our alumni members.
The final design should have sufficient space for us to print the name, membership ID and date of issue on the card and communicate the prestige of being in the CUASC membership.
Colour guidelines already provided in attachment.
Target Market(s)
Working adults
Industry/Entity Type
University
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1) an adapted design of our logo to add the word, 'Connect' and
- 2) produce both a membership card design
- 3) a A4 letterhead design which we intend to have our welcome message and stick on the card to mail it to our alumni members.