• US$150

• 3 days left

• 6 designs

• 3 designers

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Packaging Design Brief

Pattern Concept
Design a dynamic and modern repeating pattern that embodies the agricultural and natural aspects of product line.

Key Themes:
Growth: Abstracted visuals of plant roots, leaves, or vines to represent healthy growth.
Hydration: Subtle water ripple effects or droplets for emphasis on hydration and liquid application.
Land Rejuvenation: Soil and seed patterns symbolizing Nutri-Plot’s role in revitalizing land.

Incorporating the Product Line:
Integrate elements of the entire product line into the pattern:
Wildlife attractant motifs (e.g., deer tracks or antlers).
Ranch elements for hay and pasture products (e.g., abstracted cow and horse silhouettes).
Gardening motifs like leaves and sprouting seeds.
Wildlife deterrents represented through abstract red accents (e.g., sharp shapes or subtle fencing lines).

Design Style:
Use clean lines, geometric shapes, and gradients for a sleek, modern aesthetic.
Maintain subtlety to avoid overpowering product labels or branding elements.
Product Differentiation Through Color:
Garden Fertilizer: Overlay with shades of green.
Wildlife Attractant: Earthy tones like ochre or forest brown.
Hay and Pasture Fertilizer: Deep blue overlays.
Wildlife Repellent: Bold red accents.

Label Features
Prominent, bold typography to ensure clarity for product details.
Include a QR Code linking to resources such as application instructions, safety information, and product benefits.

Use eco-friendly and durable materials that align with Nutri-Plot’s sustainability goals.

Logo Design

Core Themes:
Growth and Vitality: Represent commitment to plant health and land rejuvenation.
Sustainability: Reflect eco-friendliness and innovative agricultural science.
Science-backed Precision: Emphasize the trustworthiness and quality of the brand.

Design Style:
Typography: Clean, bold, and modern typography that’s versatile across product lines.
Natural Elements: Integrate silhouettes of a deer, an Angus beef cow, and a horse into the logo design, representing connection to wildlife and ranching. Add leaves, soil, or water droplets for balance and to emphasize the agricultural focus.
Secondary Logo: Simplified version with just the icon or initials (e.g., NP).

Professional yet Approachable: The logo should resonate with both commercial buyers and individual customers.

Color Palette:
Earthy yet Vibrant: Tailored colors for product lines:
Avoid overly common greens and browns.
Use complementary, standout shades that maintain a fresh and professional appearance.

Target Market(s)

Home Gardeners, Wildlife Enthusiasts, Farmers and Ranchers

Industry/Entity Type

agriculture, Liquid fertilizer, Farming

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Deer, Angus beef cow and Horse must be somewhere in logo.

Nice to have

• Goal is to have a "house" pattern design that can be linked with the brand

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Files

Download all files - 18.0 MB