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This is what a business in United States was looking for in their poster design

the size of the ad is Full Page, with bleed*
8”x 10.75" plus 0.25" bleed'
you have two choices for the tagline .. please chose what ever you think will allow you to make a better ad.
The instructions on the brief are in red
I am looking for a hight quality modern ad to place in local weekly publications that will stand out .
I would like a ad that people will look at and say i would like to see what this ad is all about.
I apprecate creative work.
the ad should not be very crowded and the text should be able to be read.
if you decide to use people in the ad .. (you don't have to ) then it should be a male dressed in white shirt in and sports jacket.. or if you would like you can use a vector and then use male or female people.
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