Sticker Design for an AFL Club
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This customer received 23 sticker designs from 10 designers. They chose this sticker design from Atvento Graphics as the winning design.
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Sticker Design Brief
Being a member of an AFL Club is something people take great pride in. We need to create a sticker that people can place on their cars and at their work place that demonstrates this pride.
Bold and Fresh are two of the Clubs values and we need to see this in the approach to the sticker. We don't want a traditional sticker that just features our logo and the words "member 2012" we want something fun and exciting that has a design you would be happy to put on your car window. These two elements, our logo and the words "member 2012" are mandatory in the sticker but we need to find a creative way of applying them.
We have a DL space to work with but we can use that space to include a few different types of stickers so we aren't limited to just one sticker and we can be flexible with sizing. Ideally we will have one main sticker and then 2-3 smaller stickers that can be used as an option also. These smaller stickers don't need to include the words "member 2012".
The sticker can be die-cut so we do have some flexibility in terms of design, we don’t have to have a rectangle or square etc.
Other elements to consider are the wave which is a design feature on our jumper. However it is not mandatory that you include this wave, it is purely an option.
Our key is Red with also Gold and Blue so this needs to be reflected in the logo.
Good Luck
Target Market(s)
Our target market is very wide reaching so do not let you restrict your thinking
Industry/Entity Type
Club
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must feature our primary colour Red (pms 485).
Yellow and Blue can also be used.
The main sticker must feature our logo and the words "member 2012"
Nice to have
- We have a wave as an element in our jumper, it would be great to try and incorporate this.