The Mice Lab

This is what The Mice Lab was looking for in their logo design

We are an incentive marketing company called The Mice Lab. We develop and manage loyalty, reward and incentive programs for our clients. Our clients are large corporations and mainly we deal with decision makers in sales or marketing roles. We chose out name because `Mice' is an industry standard acronym for Meetings, Incentives, Conferences, Events. However, we offer many more services than our competitors so we don't want to focus on those services in our logo. Just including the word MICE will communicate what we do to our clients. We chose the word LAB as an abbreviation for LABORATORY. This is trying to convey that we are innovative, creative, dynamic and very different. When designing our logo, we want you to think, funky, fun, creative, mad scientist cooking up lots of amazing ideas for our clients. We are innovative and deliver loads of wow factor in our work with our clients so we want our logo to reflect that. The types of object that we are happy to consider in the design a… Read more