Martech

Key growth areas include online gaming and esports, projected to grow at 19.2% CAGR to Rs 39,583 crore by 2028, and the over-the-top (OTT) segment, which is forecasted to expand at 14.9% CAGR to Rs 34,992 crore.

Building and pioneering a sustainable e-sports ecosystem in India

India’s video gaming and esports industry is on a rapid growth trajectory, with a projected market value of $9.2 billion…

Updated: March 1, 2025 13:33 IST

Taboola moves beyond native ads with Realize, aiming to improve performance advertising at scale.

‘Realize’ the future? Taboola’s big bet to outdo search and social ads

Taboola launches Realize, a new advertising platform designed to help businesses achieve better marketing results beyond search and social media.

February 28, 2025 16:06 IST

Sachin Sharma, Director of Marketing Solutions at LinkedIn, discusses B2B marketing, AI-driven campaigns, and engagement strategies.

“We don’t want content to just go viral…” – LinkedIn’s Sachin Sharma on AI, Engagement, and B2B Marketing Premium Story

LinkedIn’s Sachin Sharma discusses how AI-driven tools, first-party data, and engagement-focused strategies are reshaping B2B marketing. He explains the challenges…

Updated: February 26, 2025 09:11 IST

Narang has over 16 years of experience in digital marketing and revenue growth.

AdGlobal360 appoints Karan Narang as managing partner, launches Glocal360 AI marketing solution

Along with this appointment, AGL has launched Glocal360, an AI-powered hyperlocal marketing solution developed at AGL’s Innovation Labs.

February 17, 2025 16:29 IST

One thing is certain—in this new retail economy, attention is the most valuable commodity, and retail chains are aggressively competing to capitalise on it.

Retail’s billion-dollar attention game Premium Story

Retail giants like Amazon, Walmart, and Target no longer just sell products; they sell access to high-intent shoppers through strategically…

February 11, 2025 11:10 IST

Now, Advantage+ leads campaigns, a key feature of the latest update, promises to identify high-quality leads with precision, trimming the excess costs associated with traditional lead-generation strategies.

Meta is expanding its AI toolkit to help optimise campaigns Premium Story

Marketers accustomed to fine-tuning audience segments and manually adjusting ad parameters are finding themselves in a new reality—one where AI…

February 10, 2025 08:30 IST

Yet, Ormax said that SVOD audiences have declined by 2% in 2024 versus the previous year.

Watch, shop, repeat: Combining reach and relevance Premium Story

Amazon MX Player is relying on an ad-supported model

Updated: February 10, 2025 12:34 IST

"Every third Indian AI user considers adopting DeepSeek: Survey"

Blogger’s Park: At the helm Premium Story

As we look ahead, three key trends are expected to dominate the AI landscape, shaping the future of business operations…

February 5, 2025 09:15 IST

Tax sops may make selling life, health policies tough

The great Indian digital Budget 2025: Beyond tax cuts

How the Budget did both – silenced meme-makers, and unveiled a tech transformation

Updated: February 3, 2025 11:35 IST

Google layoff, Google petition job security

Big changes for Google Ads: Demand Gen gets smarter while video action campaigns disappear

Google is upgrading Demand Gen ads with new targeting controls, creative tools, and enhanced retail features while phasing out Video…

January 31, 2025 17:57 IST

Residents can access the chatbot by sending ‘Hi’ to 9552300009 on WhatsApp. The chatbot is available in both Telugu and English, making public services easier to access.

Andhra Pradesh launches ‘Mana Mitra’ WhatsApp Chatbot for public services

Andhra Pradesh launches ‘Mana Mitra’ WhatsApp chatbot, offering over160 public services like bill payments, bus bookings, and grievance redressal for…

January 31, 2025 12:36 IST

India’s top websites falling short on cookie consent, reveals ASCI

ASCI’s latest report highlights the challenges Indian businesses face in complying with cookie consent requirements under India’s new Digital Personal…

January 28, 2025 15:28 IST

How Uber saved $35 million by breaking up with Meta ads

Uber saved $35 million annually by rethinking its marketing strategy. Learn how they discovered the inefficiencies of Meta ads and…

January 27, 2025 19:03 IST

The potential association with harmful or flagged content could result in reputational damage, customer boycotts, and long-term credibility issues.

Bridging a gap: In the grey zone Premium Story

Meta’s fact-check roll-back can upend contextual ads

January 24, 2025 08:53 IST

Perplexity comes after Siri, Alexa with own personal AI assistant: Details

Blogger’s Park: Inflection point

GenAI is bringing a revolution in the field of data analysis. AI tools are able to predict market behaviour, spot…

January 22, 2025 09:44 IST

Rupee, Express Mobility, domestic carmakers, auto, Mercedes-Benz, BMW, Audi, Volvo, Maruti Suzuki, Bajaj Auto

72% of new auto buyers discover brands on Meta apps, reveals Meta-FADA report

Meta and FADA’s report highlights the growing influence of digital platforms in India’s automotive market, with 72% of car buyers…

January 21, 2025 16:11 IST

This year, global spending in search is set to surpass $220 billion, with Google maintaining its dominance over the market.

Global ad spend crosses $1 trillion: Report

Since 2014, the growth rate of advertising expenditure has outpaced global economic output by 2.8 times, the report added.

January 20, 2025 14:58 IST

As we step into 2025, it’s evident that clinging to outdated marketing technologies and strategies is like wearing bell bottoms to a tech conference—fashionable once, but now a glaring faux pas. (AI Image)

Outdated martech practices to ditch: Say goodbye to cookies, static data, and spammy messaging

Here’s a closer look at three outdated martech practices that need to be ditched and how industry leaders suggest moving…

January 16, 2025 11:00 IST

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Wall Street tumbles as tariff whiplash and falling AI stocks drag Nasdaq 10% below

Market53 min ago

Wall Street experienced a significant drop on Thursday, with the S&P 500, Dow Jones Industrial Average, and Nasdaq composite all falling. Despite temporary tariff exemptions, trade tensions and economic uncertainty continue to create concerns about stagflation. Businesses and households are already feeling the impact, raising concerns about the upcoming US economy.

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