Martech

The potential association with harmful or flagged content could result in reputational damage, customer boycotts, and long-term credibility issues.

Bridging a gap: In the grey zone Premium Story

Meta’s fact-check roll-back can upend contextual ads

January 24, 2025 08:53 IST

Perplexity comes after Siri, Alexa with own personal AI assistant: Details

Blogger’s Park: Inflection point

GenAI is bringing a revolution in the field of data analysis. AI tools are able to predict market behaviour, spot…

January 22, 2025 09:44 IST

Rupee, Express Mobility, domestic carmakers, auto, Mercedes-Benz, BMW, Audi, Volvo, Maruti Suzuki, Bajaj Auto

72% of new auto buyers discover brands on Meta apps, reveals Meta-FADA report

Meta and FADA’s report highlights the growing influence of digital platforms in India’s automotive market, with 72% of car buyers…

January 21, 2025 16:11 IST

This year, global spending in search is set to surpass $220 billion, with Google maintaining its dominance over the market.

Global ad spend crosses $1 trillion: Report

Since 2014, the growth rate of advertising expenditure has outpaced global economic output by 2.8 times, the report added.

January 20, 2025 14:58 IST

As we step into 2025, it’s evident that clinging to outdated marketing technologies and strategies is like wearing bell bottoms to a tech conference—fashionable once, but now a glaring faux pas. (AI Image)

Outdated martech practices to ditch: Say goodbye to cookies, static data, and spammy messaging

Here’s a closer look at three outdated martech practices that need to be ditched and how industry leaders suggest moving…

January 16, 2025 11:00 IST

Netcore Cloud is a global martech company specialising in customer engagement and communication solutions.

Netcore Cloud’s Siddharth Gopalkrishnan on AI innovation, global growth strategy, and the future of martech Premium Story

In conversation with BrandWagon Online, Siddharth Gopalkrishnan, COO, Netcore Cloud talks on the company’s growth strategies, focusing on AI-driven innovations…

Updated: January 16, 2025 13:07 IST

AI, as highlighted in the report, is at the forefront of RMN innovation. It allows for next-generation ad automation and personalisation, using real-time behavioural and transactional data to customise content at scale.

Retail Media 2025: The big leap or a bandwagon?

The report claims that onsite RMNs could achieve gross margins as high as 70%, making them a potentially high-reward venture…

Updated: January 14, 2025 13:00 IST

With a predicted valuation of $50 billion by 2026, according to Integral Ad Science, it’s no longer just about shiny tools and trendy acronyms.

Top trends that will impact Martech in 2025 Premium Story

Here’s a deep dive into the trends, traps, and triumphs that will shape the Martech landscape this year.

January 9, 2025 08:00 IST

Simplify Your Bills: How Auto Payments work and how to use them wisely

2024: Glance’s key engagement trends and insights

Gaming content saw growth, with Japan leading in average gaming time.

January 7, 2025 16:57 IST

Transparent, contextually relevant personalisation will be crucial for building trust with customers.

AI, personalisation, and customer retention will redefine marketing in 2025, reveals CleverTap

The report outlines several key trends that will shape the marketing and customer engagement landscape in the coming year.

January 7, 2025 14:28 IST

In his role as CEO of Southeast Asia since May 2023, Shekhar was responsible for overseeing GroupM’s growing presence in a region that has seen increasing competition and a fast-evolving digital landscape

GroupM Southeast Asia faces leadership shift as Himanshu Shekhar steps down

Shekhar’s departure, following a 25-year career, aligns with a broader restructuring of leadership within GroupM’s Asia-Pacific operations.

January 7, 2025 12:45 IST

Why 2025 will be the year of hyperlocal

In recent years, the Indian consumer landscape has undergone a remarkable transformation, powered by deep mobile and internet penetration.

Updated: January 7, 2025 12:58 IST

Jackelyn Keller steps in as Comscore's new CMO, driving strategic initiatives in media measurement and advertising technology.

Comscore appoints Jackelyn Keller as chief marketing officer

Keller officially assumes the role at a critical juncture as Comscore navigates shifts in media consumption and measurement.

January 3, 2025 15:35 IST

It all starts innocuously enough. You visit a website, perhaps eyeing those sleek sneakers. Unbeknownst to you, that site plants a tiny data file in your browser called a cookie.

Why do ads follow you online?

Welcome to the world of behavioural retargeting, where your online actions are the breadcrumbs leading advertisers straight to you.

January 3, 2025 12:00 IST

In this interview, he speaks to Sudhir Chowdhary on how this next-gen technology is redefining the role of marketers.

Infosys’ Satish HC on how AI is redefining marketing strategies and boosting ROI Premium Story

“The key lies in treating AI as more than just a tool — but as a strategic asset,” says Satish…

January 1, 2025 09:15 IST

During festive times like Diwali, Christmas, Rakhi, or Mother’s Day, CRM systems become especially valuable for retailers aiming to personalise recommendations.

Leveraging CRM and predictive analytics for inventory management in retail

Predictive analytics has quickly emerged as an indispensable asset in inventory management by tapping various data points–from sales history, customer…

December 31, 2024 15:15 IST

Mahesh Narayanan quits Netcore Cloud

The development has been confirmed by sources who spoke on the condition of anonymity.

December 31, 2024 11:15 IST

This is why neuromarketing is not about control at all: it is about connection.

The why, what, and how of leveraging neuromarketing for sustainable growth

The growing adoption of neuromarketing is reflected in the rising global investments in marketing.

December 28, 2024 09:52 IST

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According to the company, their journey began humbly in an era before WhatsApp, Google Maps, or even basic mobile phones

Shark Tank India S4: Ritesh Agarwal seals the biggest valuation deal in Shark Tank history with heritage restoration firm

Saif Ali Khan’s health insurance claim triggers debate on disparities in coverage, Netizens slam middle-class neglect – Here’s what leaked document revealed

No shortcuts to art of parking

studying in Australia, Confirmation of Enrolment, student visas, tuition fees, Australian university, Letters of Offer

Australia introduces new rules for student visa applications lodged inside or outside Australia

Bollywood actors Shreyas Talpade, Alok Nath named in Haryana financial fraud case

Life27 min ago

Bollywood actors Shreyas Talpade and Alok Nath are being investigated for their involvement in a cheating and breach of trust case filed in Haryana. The complaint claims that a cooperative society deceived investors with fraudulent schemes, highlighting the importance of thoroughly researching financial investments.

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