OPPO India has unveiled its new campaign, ‘Live in the Moment,’ for the Reno13 Series, set to launch on January 9, 2025. The campaign, featuring actors Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina, highlights the brand’s positioning of the Reno13 Series as more than just a smartphone, focusing on encouraging users to live fully in the present.
The campaign film, released across OPPO India’s social media and OTT platforms, shows the trio stepping out of a meeting and embarking on an impromptu journey inspired by a ‘Live it Abhi’ t-shirt. The narrative follows their adventure, which includes a road trip, beachside football, and a party, with the Reno13 Series capturing these moments.
“At OPPO India, we believe life is about enjoying every moment, big or small. Through the ‘Live in The Moment’ campaign, we celebrate the vibrant spirit of today’s youth who embrace every moment with passion, energy, and authenticity – perfectly embodied by Siddhant, Ishaan, and Vedang. The film also features our upcoming Reno13 Series, which brings flagship-level AI technology to elevate camera experience and performance, empowering users to immerse in their moments and effortlessly capture lasting memories,” Sushant Vasishta, head of digital marketing, OPPO India, said.
According to the company, the Reno13 Series is equipped with AI features designed to enhance photography and productivity, including AI Livephoto, AI Clarity Enhancer, AI Unblur, AI Reflection Remover, and AI Eraser 2.0.
The Reno Series has been available in over 60 countries, with millions of units sold globally, according to OPPO India.