Credit Cards And Loyalty Programs Expert
Forbes Advisor Advisory Board Member
Troy Liu is the co-founder and chief operating officer of PointsYeah.com, a free all-in-one points travel planning site that enables consumers to effortlessly search for points travel— including via credit card, airline and hotel programs—in just around 20 seconds. The service offers stronger engagement between banks, airlines, hotel chains and consumers.
Prior to PointsYeah.com, Troy founded Mileslife, an innovative platform partnered with 19 airline programs and 30,000 merchants worldwide. It revolutionized direct miles earning and created an ecosystem that seamlessly connected credit card issuers, airlines, merchants and affluent consumers.
Troy has over 20 years of firsthand experience as a dedicated rewards enthusiast, having engaged with over 150 different loyalty programs ranging from financials, travel, food and beverage, and retail. He also has 13 years of industry experience working closely with banks, airlines, hotels, and food and beverage programs on consulting and partnerships, giving him a unique blend of perspectives. His ability to navigate both sides of the loyalty equation, combined with his skills for building collaborative partnerships, positions him to consistently deliver exceptional results.
Given his industry and consumer expertise, Troy is a sought-after speaker at numerous forums, where he shares his knowledge and insights on loyalty programs and customer engagement.
Troy Liu is the co-founder and chief operating officer of PointsYeah.com, a free all-in-one points travel planning site that enables consumers to effortlessly search for points travel— including via credit card, airline and hotel programs—in just around 20 seconds. The service offers stronger engagement between banks, airlines, hotel chains and consumers.
Prior
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