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Rob Watts

Former Managing Editor, SMB

About

With over a decade of editorial experience, Rob Watts breaks down complex topics for small businesses that want to grow and succeed. His work has been featured in outlets such as Keypoint Intelligence, FitSmallBusiness and PCMag.

With over a decade of editorial experience, Rob Watts breaks down complex topics for small businesses that want to grow and succeed. His work has been featured in outlets such as Keypoint Intelligence, FitSmallBusiness and PCMag.

Expertise

  • VoIP
  • VPN
  • Project Management
  • Business Formation
  • Marketing Software

Achievements

  • 10 years of experience covering SMB
  • Appeared on articles from FSB, PCMag and Forbes

Education

University of Scranton, History, Public Relations

  • Fax.Plus Review 2025: Features, Pros & Cons

    Fax.Plus is an online fax service that lets customers send and receive pages digitally through emails, computers or mobile devices rather than rely on traditional fax machines. Its service plans suit businesses of all sizes, with page allotments that work...
    Fax.Plus Review 2025: Features, Pros & Cons

  • StaffCop Review 2025: Features, Pros And Cons

    StaffCop has been serving customers since 2001. It is an employee monitoring and data protection software that focuses on monitoring computer usage among employees, freelancers and third-party vendors to ensure compliance with company policies and data protection laws. It offers...
    StaffCop Review 2025: Features, Pros And Cons

  • 49 Email Marketing Statistics In 2025

    Email marketing is still an important tool for businesses to connect with their audiences in 2024, no matter what internet marketing gurus on YouTube might tell you. With 4.48 billion email users worldwide, it's no wonder companies continue to invest...
    49 Email Marketing Statistics In 2025

  • Free Mission Statement Template (With Examples)

    Crafting a compelling mission statement is a critical task for any business or organization, as it defines the core of what they stand for and aim to achieve. With the right guidance and a clear mission statement template, you can...
    Free Mission Statement Template (With Examples)

  • Google Merchant Center vs Shopify (2025 Comparison)

    When selling products online, it helps to use one of the best e-commerce platforms. Shopify is one such platform with a wealth of advanced features. But one thing Shopify lacks is the ability to help you reach a new audience...
    Google Merchant Center vs Shopify (2025 Comparison)

  • Website Analytics: A Beginner’s Guide

    As a small business owner, you know the importance of your website. It’s where current and prospective customers go to learn more about your offerings and, hopefully, make a purchase, schedule a consultation or perform your preferred action. With website...
    Website Analytics: A Beginner’s Guide

  • What Is Mobile Marketing? (2025 Guide)

    Business owners are always looking for a way to market their goods and services. An effective way to do this is to use mobile marketing that targets people on the go. This article will dive deeper into what mobile marketing...
    What Is Mobile Marketing? (2025 Guide)

  • DeskTime Review 2025: Features, Pros And Cons

    DeskTime is an employee monitoring software that connects time tracking to projects and tasks. In doing so, it helps companies manage their projects and budgets, determine bottlenecks and identify top performers. To track productivity, the platform offers screenshot captures, automatic...
    DeskTime Review 2025: Features, Pros And Cons

  • Veriato Review 2025: Features, Pros And Cons

    Veriato is an employee performance management software that offers two plans, one primarily for small businesses that need a cloud-based solution and another for large businesses that need an on-premises security-focused solution. The solution stands out by offering the ability...
    Veriato Review 2025: Features, Pros And Cons

  • Grasshopper Pricing (2025 Guide)

    Grasshopper is one of the best voice-over-internet-protocol (VoIP) services, especially for small businesses with limited budgets This VoIP system stands out for enabling communications across several locations and it is easy to use. In this article, we’ll break down the...
    Grasshopper Pricing (2025 Guide)

  • Deputy Review 2025: Features, Pros And Cons

    Deputy is a timesheet, time clock, scheduling and labor compliance software. We like that it offers a free version, affordable paid plans, a mobile and desktop app and advanced features such as biometric-based contactless clock-in and clock-out features. These reasons,...
    Deputy Review 2025: Features, Pros And Cons

  • How To Start A Print On Demand Business In 2025

    Starting a print-on-demand (POD) business taps into the zeitgeist of entrepreneurship, combining creativity with technology to cater to niche markets. Imagine merging your original designs with an eager online audience, minus the hassle of inventory. This model allows artists and...
    How To Start A Print On Demand Business In 2025

  • America’s Password Habits: 46% Report Having their Password Stolen Over the Last Year

    In a study commissioned by Forbes Advisor, an alarming 46% of Americans admit to having their password stolen in the past year. This survey, conducted by Talker Research, reflects the urgent need for improved password practices among U.S. users, such...
    America’s Password Habits: 46% Report Having their Password Stolen Over the Last Year

  • Conversion Rate Optimization (CRO): Definition & Best Practices

    Building a successful website means that not only does it inform people about your business and the business topic, but it also converts those readers into buyers. This is where conversion rate optimization (CRO) comes in. Understanding at what point...
    Conversion Rate Optimization (CRO): Definition & Best Practices

  • Best VPN For Netflix Of 2025

    While Netflix has content libraries in 190 countries, they are geo-restricted. To bypass Netflix's restrictions to watch a documentary, movie or show from another country or keep up with shows whenever abroad, you'll need the best VPN for Netflix. The...
    Best VPN For Netflix Of 2025

  • Best VPN For Torrenting Of 2025

    Maintaining secure, high-speed connections is crucial, particularly for file sharing. Many virtual private networks (VPNs) vie for users' attention, yet only a select few provide the optimum mix of privacy, speed and functionality necessary for torrenting. Whether you're spreading open-source...
    Best VPN For Torrenting Of 2025

  • 7 Amazing Email Marketing Examples In 2025

    Email marketing helps you forge meaningful connections with your audience. Not only can it help you deliver targeted messages, but it also helps create memorable brand experiences. When most professionals receive dozens of emails on a daily basis, the challenge...
    7 Amazing Email Marketing Examples In 2025

  • Best Lawn Care Software Of 2025

    Choosing the best lawn care software is more than just a task—it's a strategy that can significantly impact the efficiency and profitability of your business. Optimal software not only manages scheduling and invoicing but also excels in tracking equipment maintenance,...
    Best Lawn Care Software Of 2025

  • Best Plumbing Software Of 2025

    Finding the right plumbing software is not just an added convenience but a strategic necessity. High-quality plumbing software consolidates appointment scheduling, invoicing, client databases and even real-time vehicle tracking all under one accessible digital roof. Effective solutions offer specific features...
    Best Plumbing Software Of 2025

  • Content Marketing Statistics for 2025

    The data shaping content marketing paints a picture of transformation and strategic shifts. With insights grounded in actual numbers and trends, marketers are equipped to handle the evolution of content marketing. For those integrating these statistics into practical applications, exploring...
    Content Marketing Statistics for 2025

  • Internet Surveillance in the Workplace: 43% report having their online activity monitored in 2025

    In 2024, almost half of all employees experience their online activity being monitored by their employers. This growing scrutiny has led to an increased adoption of virtual private networks (VPNs), which are tools for safeguarding digital privacy. Below, we unfold...
    Internet Surveillance in the Workplace: 43% report having their online activity monitored in 2025

  • Buildertrend Review 2025: Features, Pros & Cons

    Buildertrend is a comprehensive construction project management software that helps streamline all aspects of a construction job. It lends itself well to residential construction companies that need software to organize data, contacts and projects. Buildertrend also makes it much easier...
    Buildertrend Review 2025: Features, Pros & Cons

  • Is Dropshipping Really Worth It?

    Dropshipping is a clever business model that relegates expensive and difficult components of running a retail business—purchasing, storing and managing inventory, operating warehouses and physical storefronts, and shipping orders—to a third-party supplier. In doing so, entrepreneurs can lower their initial...
    Is Dropshipping Really Worth It?

  • How To Sell On Facebook Marketplace In 2025

    Selling on Facebook Marketplace isn't just about clearing clutter—it's a smart move to turn the unused into unexpected cash. Imagine that old iPad gathering dust in your drawer; it could be a ticket to a few extra bucks, and in...
    How To Sell On Facebook Marketplace In 2025

  • Ahrefs Review: Features, Pros & Cons

    Ahrefs is one of the biggest names in the search engine optimization (SEO) space and it stands out for its advanced keyword explorer, competitor analysis, technical SEO and site audits, keyword tracking, content analyses and backlink tracking and audits. It...
    Ahrefs Review: Features, Pros & Cons

  • How To Sell Clothes Online

    Understanding the best places to sell clothes online is an important step in turning your wardrobe surplus into cash. Below, we share the most effective online marketplaces, each catering to different styles and audiences, ensuring your garments find their perfect...
    How To Sell Clothes Online

  • Ahrefs Pricing Plans Guide

    If you're looking for an SEO tool to help you manage keywords, audit your site and track how you're ranking, look no further than Ahrefs. It's been one of the top SEO services since 2010 and tops our list of...
    Ahrefs Pricing Plans Guide

  • Is Dropshipping Legal? Everything You Should Know

    Did you know that it's possible to make a ton of money by operating an online store that sells products worldwide without having to manufacture or store those products? Welcome to the world of dropshipping, where online entrepreneurs create businesses...
    Is Dropshipping Legal? Everything You Should Know

  • Best Free Gantt Chart Software (2025)

    It’s difficult to find a view to replace a Gantt chart view and often this is considered an advanced feature of project management software; therefore, it’s rarely offered on free plans. We picked some of the best free Gantt chart...
    Best Free Gantt Chart Software (2025)

  • Contractor Foreman Review: Features, Pros And Cons

    Contractor Foreman is a full-featured construction project management software with five plans suitable for all sizes and types of construction businesses. It includes features to help you manage bids and estimates, tasks and projects, field work, equipment and resources and...
    Contractor Foreman Review: Features, Pros And Cons

About

With over a decade of editorial experience, Rob Watts breaks down complex topics for small businesses that want to grow and succeed. His work has been featured in outlets such as Keypoint Intelligence, FitSmallBusiness and PCMag.