AI Insights
Artificial intelligence (AI) has the potential to fundamentally remake the nature of firms, employment, and how work gets done. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
Insights
Blog
OpenAI’s o3: Hype Or A Real Step Toward AGI?
OpenAI's new o3 and o3-mini models are generating excitement with claims of advanced reasoning capabilities, fueling the artificial general inttelligence (AGI) debate. Learn more about the opportunities and challenges of these models for organizations looking to get more impact from AI.
Blog
Italy’s Privacy Regulator Wishes OpenAI “Merry Christmas” With A €15 Million Fine
After more than a year of investigations, the Italian privacy regulator – il Garante per la protezione dei dati personali – issued a €15 million fine against OpenAI for violating privacy rules. Violations include lack of appropriate legal basis for collecting and processing the personal data used for training their generative AI (genAI) models, lack […]
Missed It? Watch The APAC Predictions Webinar Replay
Watch it now to explore the 2025 tech predictions impacting APAC tech leaders. Learn what this research means for tech and security strategies in the Asia Pacific region.
Blog
AI Agents Are Your New Coworkers: Get To Know Them Better At B2B Summit
Within three years, agentic AI will impact every area of the business for both buyer and seller, transforming human and nonhuman interactions throughout the purchasing journey and post-sale customer experience. At this year’s B2B Summit North America, you’ll learn how to gain value from this powerful tech.
Blog
2025 B2B Marketing Predictions For Indian CMOs
Earlier this month, we wrapped up Forrester’s India Predictions 2025 event. I look forward to this event every year, and this year was no exception. This year’s event for India saw record turnout, with over 350 participants across three cities in India including marketing and tech leaders.
Blog
2025 Will Be The Year Of AI Maturation And Solidification In India
2024 has been a year of profound transformation. Major elections, political unrest, wars, civil uprisings, and ongoing supply chain disruptions have created global turbulence. Despite these challenges, a silent technological revolution is driving fundamental shifts in human behavior, community interactions, societal structures, and government services. This revolution carries the potential to redefine economies and reshape […]
Blog
Google’s Willow Chip: Quantum Leap Or Quantum Hype?
Google recently introduced its new quantum processor Willow to some confusion. Read this blog to learn about Willow's most significant advancements and what three steps tech leaders should take in response.
Podcast
Unleashing Innovation Through Creativity
Is creativity the hidden spark behind innovation? VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik unpack why creativity is often undervalued and share strategies for leaders to foster it within their organizations.
Blog
Retrieval-Augmented Generation Is Revolutionizing Businesses
Generative AI (genAI) has the potential to radically elevate customer experiences and streamline operations, delivering transformative impact across the enterprise, yet businesses encounter a significant challenge: the inherent limitations of foundational models.
Blog
Five Takeaways From ITC Vegas 2024
InsureTech Connect (ITC) was bustling with 9,000 attendees, including carriers, agents, brokers, and a whole host of solution and technology providers, both incumbents and startups alike.
Blog
Anti-Predictions 2025: What Won’t Happen In The Year Ahead
It’s predictions season at Forrester. Find out what won't come to pass next year in our 2025 anti-predictions.
Blog
The Future Of B2B Buying Will Come Slowly … And Then All At Once
In a short 18 months after the launch of ChatGPT, Forrester data shows 89% of B2B buyers reporting that they are using generative AI in their purchasing process. Providers haven’t yet seen a large impact on their revenue engine but should expect to see smarter buyers making more considered decisions faster.
Podcast
B2B Buying In The Age Of GenAI
Just as B2B companies are adopting generative AI (genAI) to gain efficiencies, so are their buyers. This week on What It Means, Principal Analyst John Buten looks at how buyers are using genAI in the purchasing process and what marketers and sellers should do in response.
Blog
Coca-Cola’s AI-Generated Holiday Ads Approach A Creative Tipping Point
The Coca-Cola Company released three new AI-generated holiday ads inspired by the beverage giant’s classic 1995 “The Holidays Are Coming” commercial. Produced entirely with AI video models such as Runway and Luma Dream Machine, this represents a step forward in photorealism for AI-generated video. Predictably, the commercials have sparked some controversy among creators, who criticize […]
Blog
Forrester’s Guide To Retrieval-Augmented Generation
As businesses increasingly lean on generative AI, they're encountering the limitations of foundation models. Find out how retrieval-augmented generation (RAG) can help avoid those limitations.
Blog
ai-PULSE: My First Time At A Cloud Vendor Event Focused Entirely On AI
Scaleway hosted its third ai-PULSE event on AI and cloud sustainability and sovereignty. Key discussions included the environmental impact of AI, the need for nuclear power, and digital sovereignty in AI deployments.
Podcast
Get Your AI Aligned
The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice President and Principal Analyst Brandon Purcell proposes a solution to this challenge — AI alignment — and outlines how an “align by design” approach can help.
Blog
AI Governance Software Spend Will See 30% CAGR From 2024 To 2030
The global commercial AI software governance market is poised for exceptional growth. Forrester forecasts that by 2030, spending on off-the-shelf AI governance software will more than quadruple, reaching $15.8 billion and capturing 7% of overall AI software spending.
Join Us Live: Key 2025 Tech & Security Predictions
Get ahead with insights from Forrester analysts. Join us on Jan. 30 for a webinar on our 2025 predictions covering the future of technology and security, from rising cyberthreats to the impact of AI and automation.
Blog
AI Readiness Is Already High In Advanced Frontline Marketing Teams
Learn more about what is driving AI readiness and adoption in frontline marketing in this preview of a new report.
Podcast
When Will AI Change Our World?
With so much investment and attention, there’s growing impatience around AI. In this episode, VP of Emerging Technology and Principal Analyst Brian Hopkins and VP and Principal Analyst Ted Schadler take a longer view and discuss how AI will change the world in the next 20 years.
Blog
Building The Future With AI At The Edge: Critical Architecture Decisions For Success
Adopting edge intelligence requires careful architectural decisions that balance latency, data distribution, autonomy needs, security needs, and costs. Learn five essential trade-offs to consider in finding the perfect balance.
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