Instagram doesn’t really want users to leave the app for external sites. Therefore, you cannot simply copy and paste an active website link into a post or comment. But you can add a link to your Instagram Bio and in your stories too.

A clickable link can be attached to any account, even if you have less than 10,000 subscribers. Previously, there was a limit on subscribers for links in stories, but now everyone can insert a link. Currently, all registered users can make a link to the site from their profile (bio) on Instagram. Only one active link can be placed per profile. If you need to add a new link, you will first need to delete the previous one.

As for links in stories, previously only owners of verified pages could insert them. In 2017, developers began to actively expand functionality and provided this opportunity to ordinary users, which enabled account owners with an audience of 10,000 subscribers or more to add links to stories. Such accounts are automatically assigned by the administration to the business category and receive advanced options, the list of which includes adding active links.

Read below this guide to learn how to add a link to your Instagram bio.

Meaning of "Link in Bio" on Instagram

The click-through URLs you can list on your profile are called “bio links,” as the name suggests. Most social media sites allow you to include a link in your bio that will direct followers to your website. You can even link it to your product page, content page, or other important page.

Adding links to your website's homepage can be sufficient for platforms like Facebook and Twitter, as you can offer clickable links to specific pages, products, or content in your posts. But with Instagram, things are a little different. Publishing links through Stories is available to accounts. However, those who continue to grow their following should use five links in their bio to direct followers to a specific product page or piece of content. Additionally, story links can be more temporary and suitable for any size account to showcase the most important URLs to drive social media traffic beyond the highlights in stories.

Instagram's Feature for Adding Links

If you want to promote more than five important products, articles, or pages, the Instagram link in your bio feature can be restrictive. Luckily, several Instagram bio-linking software programs allow you to collect all of those important linking spots and publish them through one URL. You'll be taken to a unique landing page containing all the relevant links you want to share.

Since users can easily access all relevant links in one place, the user experience is greatly improved, and you're less likely to miss out on leads and traffic simply because Instagram doesn't allow links in individual posts.

How to Add a Link to Your Instagram Bio through App?

Previously, Instagram only allowed one link per profile. But that has changed. Now you can add multiple links to your Instagram bio. While some users can add multiple external links, most of the accounts can only add one external link.

Here are the steps to add multiple links to your Instagram bio. For most app users, the only way to add a clickable link is to include it in your profile's main information. This is done using a few simple steps. You need to:

Step 1: Open the Instagram app on your Android or iPhone.

Step 2: Tap the profile picture icon below to go to your profile screen.

Step 3: Click on the Edit profile button.

Step 4: Click on Links.

Step 5: Click on the add external link button.

Step 6: Add your site and give it a name. Click on the Done button to confirm.

Step 7: If your account allows you to add external links, you will see the "Add External Link" button again. Click on it and add a second link.

Additionally, to add Facebook links, tap Add Facebook Link. You will be prompted to set up an accounting center. Follow the on-screen instructions to set up the Account Center. Then, finally, you can add a link to your Facebook account and any group you manage.

How to Add a Link to your Instagram Bio through Web?

Adding a link to your Instagram bio is only available in the app version. You will have to follow the steps above to add or edit your links.

Tips for Better Instagram Bio Link

Here are some of the best tips for all the creators and users to have a better Instagram bio link in their profile to gain more audience reach:

• There are no restrictions on how often links can be changed, deleted, or added. Additionally, there is no need to prefix the link with https:// or http:// to make it clickable.
• If your Instagram bio is long, you should first shorten it using a link shortening tool like Bitly because long links look like spam. You can try using the famous Instagram trend of “link in bio” in some posts and story captions to encourage your followers to visit their profile and click on the link.

Ways to Promote by Adding Link to Your Instagram Bio

Let's take a look at some of the ways to link to your Instagram bio to promote your brand now that you know how to link to your bio landing page:

• Promote a current or upcoming deal and direct visitors to a page with a link to the shopping page.
• Direct visitors to a landing page that highlights the new product and provides comprehensive product information or links to purchase it.
• Send users to a lead magnet or landing page. Followers were directed to the “link in bio” in the signature to read the report.
• On the About page, you can highlight your company, product, or cause. A link to a page where people can learn more about your company will help you quickly promote a new brand or product area to your followers.
• Promote your best-selling products to your followers. You can also share the URL of a unique landing page with links to various best sellers if you use the link in the bio tool.
• A link to a popular blog post or one of your latest works. Additionally, you can create a URL with links to all the items you've shared on Instagram. This way, people don't have to search for what they want to read.
• Instagram contests can be a great way to engage your current followers and attract new ones. Increase the reach of your campaign by including a link in your bio.
• Direct people to the podcast or video you want to promote, and make it easy for subscribers to access more of your work using a link in your bio.
• Send people a link to a page where they can sign up for a free trial or demo.

Conclusion

Placing a URL makes the Instagram profile as informative as possible for readers, allows you to attract additional traffic to a third-party site, and is an excellent marketing solution. Make the most of Instagram, and don’t miss the opportunity to share relevant external and internal links and contacts on other social networks.

After completing the steps, it is recommended to go to your profile again and check how the hyperlink is displayed. It would also be a good idea to click on it and check its functionality. It also happens that everything is done correctly, but the link is still not clickable. This is due to the fact that Instagram algorithms are currently not compatible with some links.

As you can see, to place a link, you need to follow very simple steps, but on the way to this, you will face the main problem: most users do not have a link icon in their stories. We hope now you are aware of how do you add a link to your Instagram bio.

How to Add a Link to Your Instagram Bio - FAQs

Can I see who clicked on my bio link?

Not really. Instagram doesn't show who clicked. It just shows how many people clicked using Instagram insights for business accounts.

Is there a limit to how long my bio link can be?

Keep it short and sweet. Instagram doesn't like really long links, so make it simple. You can additionally shorten your link using Bitly or other URL shorteners available online.

Why is adding a link useful?

Adding a link to your profile is a great marketing tool. People can click the like button and go to a website. You can add your product links or just any website you like your audience to visit.