Showing ads related to your search

We have always believed that it's important for everyone – regardless of income or education – to have access to the best information, and ads help us do that.

While advertisers can pay and be displayed in clearly marked ad sections, no one can buy better placement in the Search results.

A Search bar with the query 'best camp chair'
See how ads appear in Google Search
See how ads appear in Google Search
Watch the video
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We only sell ads, not search results

When you use Google Search, ads may appear with your search results. We think it’s important to be transparent about these, which is why ads are clearly labelled, so that they are easy to distinguish from the rest of the page.

Advertisers, partners or anyone with a financial relationship with Google gains no special advantages or treatment in Search results. They are not given ranking boosts. If they have issues, they must use the same free tools and resources that we provide to everyone.

A Google Search text ad
All our advertising and sponsored content is clearly labelled (e.g. 'Ad', 'Sponsored') so that it is easily distinguishable from Search results.
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