Building end-to-end social capabilities to service leading global brands 

Founded by Adam Clyne, Coolr has become recognised as one of the UK’s leading independent social media and influencer agencies with over 35 industry awards, and working for a broad range of blue-chip consumer brands including Lidl, Samsung, Deliveroo and Burger King.

GCP’s investment will help the agency to deepen its service offering and expertise for its clients while continuing the agency’s ambitious plans to scale further – including an international expansion programme.

Adam Clyne, Founder and CEO of Coolr commented “We are building an agency that has become recognised in the industry for leading the way in social media, content and influencer marketing – and we’re having a lot of fun doing it. GP Bullhound’s deep experience in the sector was invaluable to us in delivering the deal we wanted for the next stage of our growth.”

Simon Nicholls, Partner, and Ravi Ghedia, Managing Director at GP Bullhound commented: “Social media and influencer continues to be one of the hottest areas of digital marketing. With growing market demand from global brands for social-first content, we see a strong opportunity for end to end specialist social agencies like Coolr. ”

This transaction is further testament to GP Bullhound’s position as a leading advisor in the Digital Services sector having recently advised Croud on its sale to ECI, Goat on its sale to WPP and Unlimited on its sale to Accenture, among many others. 

For Enquiries, please contact: 
Simon Nicholls, Partner, at simon.nicholls@gpbullhound.com
Ravi Ghedia, Managing Director, at ravi.ghedia@gpbullhound.com     

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe and the US. For more information, please visit www.gpbullhound.com.