On having his own brand of weed:
"It was never really a goal of mine to get into the business, it developed over the past two or three years and became much more serious. My goal was literally just to get a weed card. But then I started figuring out what you can do, and it just started making sense. That’s when I started building my business around it. Now we’re at a place where I feel we’re going to be able to do something nobody’s ever done before.”
On functioning at a normal level under the influence of weed:
"You train yourself to be alright. Weed’s been helping me out for a lot of years, so when you see somebody who is functioning – I’m the perfect example of that.”
On his online presence:
"My fanbase is always going to be with the internet, so I just try to find new ways to keep those people entertained. As a fan myself, that’s what I look for. I know people need content, they just need stuff to look at. I keep that in the front of my mind; that I always have to supply that."
Shoot credits:
Hair stylist Nicole Kahlani at The Book Agency Make-up Danielle Kahlani at The Book Agency Photo assistants Tex Bishop and Agnes Costa Stylist's assistant Georgia Medley Production KO Productions Lighting 123 Lighting Location Over The Road Shoreditch Studios.
Read the full article in GQ Style Spring/Summer 2016, on sale Thursday 17 March in print (£6.50) and as a digital download (£5.99) for your iPhone, iPad, Kindle Fire or Android device now.
