These Fashion, Beauty and Home Brands Are Donating Proceeds to L.A. Wildfire Relief

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.

Companies of all scales are supporting Los Angeles through tragedy. Amidst the devastating wildfires sweeping L.A., some of our favorite fashion, beauty, home and lifestyle brands are donating a percentage of proceeds to wildfire relief efforts.

Below, see a running list of clothing, jewelry, makeup and hair care brands giving back to the City of Angels. The Hollywood Reporter will update this list as new companies announce contributions.

Fashion, Beauty and Home Brands Donating Proceeds to L.A. Fire Relief

BK Beauty From Jan. 9 through 11, the beauty brand is donating 100% of net proceeds from online sales to the California Community Foundation to support those affected by the Los Angeles fires (according to the brand’s Instagram)

Frances Valentine The brand is donating 100% of Canvas Heart Easy Tote proceeds to LA Wildfire Relief and Rescue

Harwell Godfrey The limited-edition Charity Heart, made from 1.59 carats of natural white diamonds and 18K yellow gold, will be available to purchase through Jan. 16 with 100% of profits benefitting the LAFD Wildfire Emergency Fund

Lisa Says Gah The clothing brand is donating 15% of sales through the weekend to the Los Angeles Fire Department Foundation (according to the brand’s Instagram)

Little Words Project The brand is donating 100% of proceeds from the sale of its Resilience bracelet to the Wildfire Recovery Fund by the California Community Foundation

Outerknown This weekend, Saturday, Jan. 11 and Sunday, Jan. 12, 100% of the proceeds from Outerknown’s online sales will go to the relief efforts (according to the brand’s Instagram)

Pura Vida For every Los Angeles Wildfire Relief Bracelet sold, Pura Vida will donate 100% of net profits to Direct Relief, providing life-saving medical aid, wildfire kits and emergency funding

Rails The clothing brand will donate 10% of all online sales through the weekend directly to the Los Angeles Fire Department Foundation; Rails will additionally donate $50,000 to The American Red Cross and LAFD Foundation

Retrouvai The L.A.-based fine jeweler is auctioning a Magna Bracelet with Round White Diamonds (retail value of $11,550) and every dollar raised from the sale will be donated to the Los Angeles Fire Department Foundation

Rōz Hair The hair care brand is donating 10% of January sales to the California Community Foundation – Wildfire Recovery Fund (according to the brand’s Instagram)

Sijo Customers can choose the Los Angeles Fire Department Foundation as their donated organization of choice at checkout; the bed and home brand’s ongoing giveback program includes up to four different organizations that customers can choose to donate to with their purchase, and one of its current partners, World Central Kitchen, is supporting the L.A. fires as well

Sydney Evan The L.A.-based fine jewelry brand is donating 100% of proceeds from two California-inspired charm necklaces to the Los Angeles Fire Department Foundation: the Eye Heart LA Necklace and the California State Necklace; learn more about Sydney Evan’s charitable efforts here

Tarte From Jan. 8 through 11, Tarte cosmetics is donating 100% of net proceeds from online sales up to $250k to World Central Kitchen to support the organization’s relief efforts

Thrive Causemetics On Saturday, Jan. 11, Thrive Causemetics is donating 100% of profits to the American Red Cross Los Angeles Region to support wildfire relief efforts; the makeup and skin care brand is also donating to Pasadena Humane and the Animal Wellness Foundation

Additional Aid From the Fashion and Beauty Space

Julia Flynn, who owns the public relations agency Cabine Creative in Los Angeles, announced in a Facebook group that she was opening her office to any stylists or showrooms that needed a safe space to store collections. In New York City, Francesca Simons, who owns an eponymous consulting business that works with L.A.-based jewelry brands Anita Ko, Suzanne Kalan, Jacquie Aiche and others, said she is donating to a variety of L.A. organizations, including the LAFD Foundation, the California Community Foundation and Baby2Baby. And Lorraine Schwartz, the New York jewelry designer who most recently provided gems for Salma Hayek Pinault, Sofia Vergara, Kylie Jenner and Heidi Klum to wear to the 2025 Golden Globes, also confirmed through her spokesperson that she has made donations towards the LA Fire Department and Baby2Baby.

New York-based fashion designer Rebecca Minkoff sent out an appeal via email on Thursday afternoon. “We are sending love to those that are affected,” Minkoff’s statement read. “Please join us in supporting the incredible LA Fire Department who are on the front lines by donating to supportlafd.org.” Alice Braccini, CEO of the Violetta Group public-relations agency in Los Angeles, likewise noted that her team is donating funds to the California Fire Foundation and the LAFD. “Our office neighbors at G&B Digital Management are leading a donation drive to different shelters,” Braccini added.

“Being in the world of talent management, we deal with every brand under the sun. We just did a fundraiser for Teach AAPI in December, so we’d already been working with brands like Aesop and Caudalie,” said Kyle Hjelmeseth, CEO of G&B Digital Management, which employs 13 talent managers and represents roughly 100 influencers. “From the jump it was pretty hard to determine where we should take the things we’re collecting, and we settled on the YMCA. We’re in the Wilshire corridor, and there are two near here that are central and secure, and they’ll distribute beyond their locations where donations are needed.” Companies wishing to donate products can contact G&B via its Instagram account.

Beauty brands also are jumping in directly to help. Based in Silicon Valley, SkinSpirit has made a one-time donation to the California Fire Foundation, while New York-based Nopalera, a Mexican beauty and lifestyle brand, is offering free Shower Kits to anyone who submits their information via Stories in the brand’s Instagram account. Sugared + Bronzed, a sugaring and tanning destination born in Santa Monica, has reserved a block of hotel rooms near LAX that they are opening up to anyone in their community (employees, their families and L.A. in general) who have been displaced due to the fires. Interested parties can DM the brand on Instagram and S+B will place them in a hotel room while space is available.

For more ways to help, THR compiled a list of organizations collecting donations and offering support to those affected by Los Angeles’ wildfires.