Oliver Schusser has perhaps one of the most extensive roles at Apple - he oversees Apple Music Apple TV+, sports and the Beats brand. In a new interview with Wallpaper Magazine, Schusser revealed a lot, especially about the service Apple Music, its competitors and the recent redesign of the Beats Pill speaker.
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Shut up in the interview boasted of constant innovation in Apple Music, while according to him the competition is moving away from music: "We're focused on music, while others are running to podcasts and audiobooks... And while most competitors in the market have kind of stopped innovating, we've really pushed the saw a lot," stated, among others, Schusser. As proof of premiumness and innovation Apple Music Schusser mentions recent features as Apple Music Sing, Apple Music Classical, lyrics and surround sound: "With surround sound, we completely changed the listening experience. [Historically] we went from mono to stereo and then there was nothing new for decades. But then we completely invented a new standard, thanks to which 90% of our subscribers now enjoy music in surround sound.” In relation to the new Beats Pill speaker, Schusser explains the long gaps between the release of new versions of the product by saying that Apple first he needed to focus on the headphones:
"We had to do a lot. We see Beats as a premium product company. Our goal is to make the best headphones with the best technology. We had to completely redesign and reinvent our entire headphone portfolio. We decided to focus on that before we tackle the Beats Pill.” Finally, in the interview, Schusser got to the technical details of the physical design changes, thanks to which the new Beats Pill provides better sound in an overall lighter design.
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"With the previous Pill+ we had two woofers and two tweeters, both round," explained technology expert Bruksch, while Schusser kept more of an overall view. “We completely redid that and replaced it with one elliptical woofer and one tweeter, which are much better and can play louder, with more volume and less distortion. The woofer alone can move 1,9 times more air than both woofers in the Pill+ combined. They have stronger neodymium magnets and a 20% stronger motor. Together, this all means a much better potential for low end and cleaner bass reproduction.” Schusser's position gives him a unique opportunity to comment on Apple's ambitions in various departments, and so on the whole interview definitely worth a read. One word that keeps coming up in conversation is "premium," whether as the main goal for Apple Music, as well as for Beats. It is clear that Apple leaving the free music market to competitors like Spotify and YouTube while focusing on the battle for paying subscribers
Feeling: "They have stronger neodymium magnets and a 20% stronger motor."
You probably meant neodymium magnets. However, I can't figure out what "motor" means here.