In marketing research, conflicting data can create confusion and undermine your project's credibility. To avoid this, implement these strategies:

• Standardize data collection methods: Ensure that all data is gathered using the same procedures and tools.

• Regularly validate data sources: Check the reliability and consistency of your data sources frequently.

• Employ triangulation: Use multiple data sources to cross-verify findings and identify discrepancies early.

What strategies do you use to ensure data consistency in your marketing research?